According to foreign media reports, Lenovo claims that it is prepared to take various measures to regain its 9% share in the Indian smartphone market within two or three years.
The company acknowledges that its products are not well suited to the Indian market, and it has decided to adjust its product strategy to launch mobile phones of various price points specifically for the Indian market.
Lenovo CEO Yang Yuanqing said that in terms of smartphones, the company had 'made some mistakes' in the past; the company's smartphones still have a lot of room for improvement.
In the fourth quarter of 2016, Lenovo (including Motorola) gained a 9% share in the Indian smartphone market. Until the first quarter of 2017, it has maintained its market share.
However, in the first quarter of 2018, the company's market share began to decline sharply. 'We are not satisfied with the performance of the smartphone business. In the next two or three years, we will restore our former glory.' Yang Yuanqing said. He said The past glory refers to Lenovo’s 9% market share in the Indian smartphone market.
Shashank Sharma, Lenovo’s mobile phone business unit and managing director of Motorola and Asia-Pacific region, said that in the past year and a half, the company has witnessed fierce competition in smartphones and has set various price points. New strategy for mobile phones.
'We have taken various measures to address the lack of diversity in past product prices. India is our only country to implement a dual brand strategy. We also launched Lenovo and Motorola phones. This dual brand strategy has produced benefits. Now, we have With 700 Moto Hub Experience Centers, we plan to launch 1,000 such experience centers by the end of this year. We also have more than 150 dedicated service centers. 'Sharma said.
He added that Moto will be positioned as an innovative brand in India. India is Lenovo's fifth largest market. Under the guidance of the dual brand strategy, the company will launch mobile phones of various price points in the mid-to-high-end market in India. ' .