Even so, Yu Chengdong still continually broke the golden sentence, giving the media the information points he wanted.
The following is the first half of 2018 performance communication meeting summarized by Netease Technology, Yu Chengdong's golden sentence:
1) Huawei's market share has become the world's number one is the historical development inevitable, the future goal, hope that sales first, sales revenue is also the first. Huawei's global first, market share is more than 30%, instead of the first 20% In the future, Chinese mobile phone players will disappear, and there will be only 2-3 mobile phone markets in the world.
2) Huawei's chips released in the second half of the year will be far ahead of Qualcomm 845 and Apple's chips.
3) Huawei's accumulation: We need to build Huawei's long-term core capabilities step by step, and the core ability is not to rely on advertising, relying on flickering, relying on bragging, relying on the concept of frying. There is a pot of water in the teapot to pour out a glass of water. There is only one glass of water in the teapot. Can only pour a few drops.
4) Listing can make many companies get rich overnight, but Huawei has not chosen to go public for 30 years, because it is more important in the long run.
5) The spirit of the king, my team must be the king of the field no matter what field.
Apple's trillion market value Huawei still has lessons to make up
Apple's trillion market value screen is just the eve of media communication in the first half of 2018. In addition, data from several third-party analysts showed that Huawei's global smartphone shipments surpassed Apple's first for the first time in 2018. The second in the world. This is the first time that Samsung and Apple have jointly occupied the top two global smartphone rankings in the past seven years.
In 1996, Yu Chengdong proposed the slogan 'Three years over Apple, five years over Samsung' (Yu Chengdong was also dubbed "Yu Dazui"), and also realized part.
Therefore, in this performance communication meeting, Yu Chengdong also laughed: Everyone called me Yu Dazui, saying that I love bragging, but I can finish it every time I brag.
According to Huawei, the shipment of consumer business in the first half of 2018 exceeded 95 million units. The target of Huawei's mobile phone this year is 200 million units. Yu Chengdong said that this target has no pressure.
But at the same time, Yu Chengdong also saw that although Huawei surpassed Apple in sales, Apple's sales were still the first.
'Apple's high-end machines account for a high proportion. For example, Huawei's flagship machine can sell 15 million to 16 million units, which is different from Apple's one mobile phone selling nearly 100 million units. ' Yu Chengdong's clear understanding.
However, it should be reminded that Huawei's high-end machine market share increased by 3.6% in the first half of 2018: Huawei's share of the global high-end smartphone market of more than $500 has increased to 16.4%.
Huawei's consumer business said: It's not easy, this data, we are slowly improving.
For the topic of Apple's trillion market value, Yu Chengdong said that Apple's advantage is to establish its own ecosystem, and Huawei is gradually building its own ecosystem.
'Huawei is also building its own ecology, based on the Android system, to create Huawei's ecological capabilities, this is what we have to do. For example, optimize the system, change the heart surgery. 'Yu Chengdong.
In addition to the ecosystem, Yu Chengdong believes that Huawei has advantages in communication technology, 5G, camera, battery life and AI chips. Especially AI chips, Huawei will release the first 7nm chip in the second half of 2018: Kirin 980.
'Huawei's chips released in the second half of the year will be far ahead of Qualcomm 845 and Apple's chips.'
According to Huawei's current growth trend, it may achieve the first place in the global market share in the fourth quarter of 2019. In this regard, Yu Chengdong said: Huawei's market share has become the world's number one is historical development, the future goal, hope to sell first, Sales revenue is also the first.
Become a king in any field
In July of this year, Huawei's mobile phone shipments exceeded 100 million units. This data shows that Huawei's shipments have increased more than 50 times from 2013 to 2018. For this growth, Yu Chengdong believes that this is the result of thick accumulation.
'Huawei has always been committed to providing innovative and leading products that consumers love. The experience is the core. Huawei builds core capabilities to create products that exceed consumer expectations. ' Yu Chengdong said.
The so-called accumulation of thin hair is Huawei's continuous investment in R&D and innovation. In 2017, among the top 15 Chinese R&D investment, Huawei ranked first with R&D investment of 10.363 billion euros. Founder Ren Zhengfei wrote “Working for the rejuvenation of the motherland for centuries” According to China, 70% of Huawei's annual R&D investment is for product development, 20% to 30% for research and innovation, and Huawei's R&D investment should remain between US$10 billion and US$20 billion in the next few years.
Therefore, Yu Chengdong said that Huawei is building a long-term core capability step by step. 'The core ability is not relying on advertising, relying on flickering, relying on bragging, relying on the concept of speculation, Huawei relies on building a long-term, continuous core capacity accumulation to achieve a thick accumulation."
In addition, everyone knows that Huawei is a 2B business and started 2C business in 2011. A 2B company does not have much experience in doing 2C business. But now Huawei's consumer business has achieved Huawei's three-point world. Grades.
For this achievement, Yu Chengdong expressed his gratitude to Ren Zhengfei for giving him a lot of freedom in the business.
'Like a good little sapling, growing up under a big tree, maybe, not only can't grow a small sapling, not even a grass.' Yu Chengdong exemplified, 'under the guidance of Huawei B2B's powerful genes, let us The B2C industry operates independently. Therefore, the terminal company operates relatively independently within Huawei, including finance, circulation, supply chain, R&D, sales, marketing services, etc., all of which are independent.
In addition, Huawei's consumer business needs to be groundbreaking when it comes to selecting leading cadres. It can have a strong learning ability and can renew its brain with new things.
'Team enterprising is very important, we must have a clear strategic direction and strong execution.' Yu Chengdong said, 'With the spirit of the king, the team I lead, no matter what field, must become the king of the field.'
For this request, Yu Chengdong once repeatedly mentioned such a sentence: Take the law, it is in it; take the law, it depends on it. Therefore, when Yu Chengdong asks to make products, he must do 'sold others street, two streets ' The product.