The masses of the people in the three eastern provinces did not expect that the continuous high temperature weather this year was unprepared.
Northeast air conditioning burst
According to the latest weather news released by the Central Meteorological Observatory website on July 31, there are 35~38 °C high temperature weather in eastern Beijing, Tianjin, central and northeastern Hebei, southeastern Inner Mongolia, Jilin, Liaoning and Jiangnan. Among them, Liaoning, Jilin has The highest temperature in 15 counties and cities broke through the historical extremes.
In the future, there will be a week of hot weather in the northeastern region. According to historical data, the temperature in the three eastern provinces reached 39 °C in 1959.
Old irons often say that people are in the northeast, and the summer is still very cool. Unexpectedly, this ghost weather is hot in the evening, and I can't sleep well. So, this year's northeast air-conditioning sales are extremely hot. According to the latest data provided by Gome, In the last week of July alone, air-conditioning sales in Gome's Northeast Region surged by 176.77% year-on-year, of which air-conditioning sales in Shenyang increased by 3545.4% year-on-year. On July 29, a city in Shenyang, Gome sold 4,000 sets of air conditioners. .
Support for Gome after-sales installers in the Tohoku region
500 installers 'flying' support
The air conditioner is selling fire, and the air conditioner installation is in a hurry. The tens of thousands of air conditioners sold in various channels are in the state of being installed.
In view of the fact that the summer temperature in the northeast region is not high and the air-conditioning sales base is relatively small, the demand for air-conditioning after-sales installation is not large, and most manufacturers have relatively small after-sales installation resources.
From July 28th, Gome has urgently transferred 100 sets of 200 people (two people and one group) of air-conditioning installation teams from Wuhan, Jinan, Shanghai, Xi'an and other branches to support the air-conditioning installation in the three provinces.
'We installed the workers to fly, the round-trip ticket for a person is about 3,000 yuan, plus workers stay and eat, the current transfer cost has exceeded 700,000 yuan, it is expected that the overall support will be 500 installers, the overall investment will also have The increase, 'Gome's after-sales general manager Ye Shiyi said in an interview with the China National Grid reporter that although the cost of emergency transfer from such a nation is high, it is the only way to solve the biggest problem facing local consumers. The air conditioner is guaranteed to be installed in place within 48 hours after being sold, so that consumers are less waiting and more cool.
It is worth noting that the continuous high temperature in the northeastern region also means that the workers who have been supporting this time are carrying out high-risk operations at high temperatures, because many areas in China, including the three eastern provinces, do not have air-conditioned outdoor buildings. Machine platform, outdoor units are generally installed under the bay window or balcony, many workers can only hang the rope to punch holes, very dangerous.
In the actual installation, the workers masters also encountered the 'difficulties of the Northeast'.
According to reports, in view of the insulation needs of the houses in the three eastern provinces, the walls are thicker and denser than the walls of other parts of the country. Workers can spend a lot of time on wall drilling. According to a visit from Tangshan to Shenyang. The installed Gome salesman said that they have extended the drill bit in the local area, once installed on the door, and drilled for 4 hours.
They are the most lovely people in high-risk jobs in hot weather.
After-sales soft power training
It is well known that the air-conditioning industry is a three-point product, a seven-point installation industry, after consumers buy an air conditioner, until the manufacturer's home installation is completed, it is a complete sales process.
After the high growth of the air-conditioning industry last year, according to the reporter, this year also maintained a growth of more than 10%. The volume and scale of the industry are all historically high, which also means higher challenges for air-conditioning after-sales installation. The reporter learned that the current air-conditioning manufacturers have different ability to build after-sales installation systems. Many air-conditioning brands have introduced high-temperature subsidies to installers several times. This is also intended to grab people.
'Gome's current air-conditioning after-sales installation service team is about 40,000', Ye Shizhen introduced.
Based on the complete and mature after-sales system, Gome has successively launched air-conditioning after-sales 'Ten Free' activities after the Spring Festival this year, including: 1, free of remote installation fees; 2, free of ordinary wall punching fees; 3, free installation Ordinary bracket; 4, free installation of indoor hard fittings; 5, free installation of long copper pipe fees; 6, free of height work fees; 7, within one year from the date of installation, free of charge for the machine; 8, within one year from the date of installation , free transfer once; 9, free maintenance within one year of installation; 10, the machine is cleaned once a day for free within one year. The purpose is to start the air-conditioning market in advance, to ease the installation pressure brought by the air blow demand 'blowout' in the peak season, Let consumers enjoy a warmer after-sales service.
In this support, Gome's after-sales workers encountered a 'Northeast special problem'
It is worth noting that after-sales service capabilities, including air-conditioning installation, door-to-door cleaning and maintenance, have been redefined in Gome two years ago, and re-started, that is, home service business. According to Gome’s previously published first quarter earnings report for 2018, In the quarter, the GMV of the home service business with Gome as the platform increased by 368% year-on-year, and its monthly average order volume increased significantly by 253% year-on-year. Gome said that home service will be the direction of Gome's future efforts, and service development will complement Gome Online. Transaction, offline experience in the dual-platform 'shared retail' model of service capabilities, enhance the soft power of competition.