The Internet industry is constantly evolving. In the past few days, the biggest thing is to fight more. In just two years and 11 months, many of them have landed on Nasdaq from the unknown e-commerce platform, which has refreshed the Chinese Internet companies to date. Fast listing record.
Its lightning-fast growth rate has been highly valued by the industry, and it has also been blown into public opinion at the same time as the capital turmoil. The successful listing of the fight has been controversial overnight. On the one hand, there are more than 300 million users, especially in low-income people in small cities. On the other hand, it is the industry's questioning about its product quality issues, supplier control issues and growth models.
In fact, the concept of 'purchase purchase' has been around for a long time. The earliest group purchase model has the shadow of the purchase, but now there are more patterns in the purchase, and it also incorporates the social shopping model. The e-commerce giants began to fight Buying this card is also a 'beneficial' for the majority of consumers. Consumers expect to get more benefits through 'purchase.'
In recent years, the development of e-commerce platform has driven the development of new economic and new formats, and has become a highlight of China's Internet economy. At the same time, more and more traditional enterprises are entering the e-commerce field, and old e-commerce companies are also combining their own characteristics and advantages. Introduce e-commerce innovation models and applications suitable for their own development needs. In addition, e-commerce platforms are increasingly out of the city, into the countryside, bringing new consumption methods and even increasing opportunities for farmers.
As a new type of business activity, e-commerce has penetrated into China's society, economy, production, circulation and life. In China's economic transformation and upgrading, especially when high-quality e-commerce is needed, the e-commerce platform is open. Customers contact the merchants, compress the supply chain, save the intermediate links and channel costs, can achieve the buyer's benefits, manufacturers small profits but quick turnover, providing consumers with more affordable options.
However, the phenomenon of counterfeit goods, credibility crisis, lack of norms, and tax disputes on the e-commerce platform have long existed, which has plagued the industry and brought some hidden concerns to its vigorous development. As some e-commerce platforms rely on subsidies or discounts for vicious market competition. , resulting in a large number of businesses difficult to profit, online goods can only fight prices, high quality, but no market, fight to the end to cause bad money to drive out good money.
How to solve this problem? For e-commerce platform, we must first have the bottom line thinking and self-discipline. No matter what pricing strategy is adopted, no matter which kind of consumer market is targeted, no matter what business model is chosen, the most basic bottom line will always be consistent. National standards, to ensure product quality. At the same time, it is necessary to strengthen internal management, standardize subject access, conduct strict audits of online sales of enterprises and products, play a platform supervision role, establish institutional guarantees for product quality of supply channels, and allow counterfeit and shoddy products to enter. Don't come, can't sell.
For the government, it is necessary to improve e-commerce related laws and regulations, and improve the social credit system. Compared with the developed countries, our laws currently impose greater penalties on counterfeiting prices. At the same time, consumers buy fakes. After the high cost of rights protection, it often encounters shopkeepers' rogues and supervision. Therefore, the government should strengthen the supervision of the network market and comprehensive law enforcement, improve the post-event supervision of e-commerce, increase the crackdown on counterfeit and shoddy products, and fail to fulfill the main responsibility. The e-commerce platform is firmly and seriously handled, so that counterfeit and shoddy products can be managed.
For all market players, it needs to be clear that low-priced products are not necessarily low-quality products. Low prices are market demand, low quality is a business default, and selling fake goods is illegal. Whether it is a product, or Fighting the market, fighting to the end, must be the quality.