According to foreign media reports on August 3, the market statistics agency IDC just released the latest statistics of global tablet PCs. According to the results of the report, global tablet shipments have declined for 15 consecutive quarters. In the second quarter of this year, The volume of goods decreased by 13.5% year-on-year, and global shipments were only 33 million. This figure was 38.2 million in the same period last year.
To make matters worse, last year's decline was only a single digit, but in the first quarter and second quarter of this year, the year-on-year decline in shipments has reached double digits. In the IDC statistics, including In terms of keyboard and screen separable types of products. In particular, Apple still occupied the number one position in tablet shipments in the second quarter. Samsung and Huawei ranked second and third respectively. Among the top five vendors, Volume accounted for 71.2% of total global shipments, up from 65.8% in the same period last year.
Apple's tablet shipments increased by 100,000 units year-on-year, and the market share increased by 5%, from 29.9% to 34.9%. Due to the large decline in the overall market for tablets, Apple continues to lead. The status depends mainly on the entry-level new iPad that has just been released this year.
Samsung’s tablet shipments have decreased by 1 million compared to the same period last year, and market share lost 0.5%, from 15.6% to 15.1%. Although Samsung’s tablet and detachable product shipments have declined, due to The company has just released a new generation of Galaxy Tab S4 flagship products, so shipments may rebound in the next quarter.
Huawei ranked third, tablet shipments increased by 300,000, market share increased by 2.1%, from 8.2% to 10.3%, further consolidating its third position. Lenovo shipments decreased by 20%, the market Share fell by 0.3%. Amazon's market share fell by 1.5% due to a decline in sales of 800,000.
At present, the trend of the global tablet market in 2018 is very similar to that of a few years ago. The update cycle of tablet PCs has become longer and longer, and the development of smart phones is moving in the same direction. Therefore, the detachable hybrid tablet has become the sales volume. The only growing category. The real question at the moment is that with the launch of the Microsoft Surface Go and Chrome OS system tablets, can the market turn around?
'The detachable tablet market is currently at a critical stage, driven primarily by high-end products from Apple and Microsoft, but growth has slowed in recent months,' said IDC research analyst Jitesh Ubrani. 'Although consumers and businesses Users have shown a strong interest in detachable products, but if there is no budget choice, no matter whether it is an individual user or a business user, most people will decide to choose a traditional form of computer. Of course, with the launch of the Microsoft Surface Go and the new Chrome OS system, and the cheaper iPad Pro in the future, the detachable hybrid tablet type will still have a bright future, provided that it meets the user's expectations. Provide adequate performance guarantees. '