According to foreign media reports, Counterpoint data shows that the global feature phone market grew by 5% in 2017 to 450 million. As for smartphones, IDC's 2017 global smartphone shipments report released earlier, 2017 Global Intelligence The first shipment of mobile phones fell, with a drop of 0.5%.
The feature phone market in Asia, Africa and Europe has seen growth. Especially in IDC data, the growth rate of the African smartphone market is declining, and feature phones account for 56% of the total mobile phone market.
Compared with the continuous 'shrinking' growth of smartphones in recent years, the feature machine market seems to show a good recovery posture, which may strengthen some manufacturers' confidence in the function machine. However, Nail Technology believes that the current function machine is now' Recovery is a bit too early.
Let's take a look at some of the possible reasons for the growth of the global feature phone market:
First, the 'tiredness' of the smartphone. No need to pay attention to all kinds of instant information from various applications in the mobile phone, don't worry too much about the privacy of personal privacy, even 'no need to consider positioning or tracking without GPS. ', This is the reason why some consumers choose the function machine. The basic performance is the 'tiredness' of various problems in the use of the smartphone, or it can be said that the user should return to the simple, functional machine in the above aspects to make them feel at ease.
Second, the 'fresh' used by the function machine. Whether it is 'tired' for the use of the smart machine, for some young people, the functional machine brings a fresh experience, or is used as a fashion and personality symbol.
Third, the 'feelings' of the feature phone. This situation is common in some old users, they have certain habits of using the function machine, 'return' seems logical.
Fourth, the 'convergence' of product capabilities. According to Tencent Technology, one sign that the feature phone market is getting hot is that Nokia and Reliance Jio using the KaiOS operating system have acquired a large number of new users in the Indian market.
KaiOS is a Linux-based mobile operating system that can connect to 4G networks with KaiOS, use Google search engine and access various social media applications such as WhatsApp and Facebook, and may also provide voice assistant and video phone functions.
Nail Technology believes that the reason for the 'recovery' of the functional machine market is too early. The role of the KaiOS operating system is actually to intelligentize the function machine in the traditional sense. If the 'convergence' of the product capability is the global function mobile phone market. The main reason for the increase is that it only shows that users want to have a new smartphone form, but not necessarily a smart machine.
In addition, the function machine can not completely avoid the risk of information leakage, and the freshness and nostalgia may not last long. In addition, the operator's intention to cancel the 2G service, it is still too early to say that the function machine 'recovery'.