The World Cup in Russia has already ended in 2018, but the 'French team won the championship, the Vantage retired the whole money' activity (hereinafter referred to as ''return the full money' activity') is still proceeding in an orderly manner. On August 2, Vantage shares in Sina Guanwei In order to ensure that every eligible consumer can get a refund, the online card withdrawal registration time is now extended to August 3, 2018. According to the data released by Vantage on the official day, As of July 23, at 24: 00, the number of cards returned online was 7248, the amount of cards returned was 26.279 million yuan, and the completion rate was 92.9%. The number of returned cards was 7,195, and the cash returned was 37.08 million yuan. It is 80.77%. The total online and offline refund amount reaches 63.359 million yuan.
Regarding the impact of the event, the "Securities Daily" reporter interviewed Wang Yizhao, the representative of Vantage Securities, and she told reporters: 'The activities have a significant improvement on the terminal retail business, and the brand awareness of the company has also been greatly improved.'
Vantage online card withdrawal number is over 90%
During the World Cup in Russia, Vantage’s 'French team won the championship, Vantage retired the whole paragraph' marketing activities caused a heated discussion among the community.
On July 4th, Vantage issued an announcement on the marketing activities. According to the event marketing plan, the refund responsibility for offline channels is borne by the sales regional distributors. According to preliminary statistics, the total retail sales of offline channels during the activity period is expected to be approximately More than 700 million yuan, an increase of about 20% year-on-year. Among them, the 'received full refund' of the designated product's terminal retail sales is estimated to be about 50 million yuan; online channel refund responsibility is borne by the company headquarters. The amount is expected to be more than 300 million yuan, an increase of more than 30% year-on-year. The terminal retail sales of the designated products will be about 29 million yuan. The company also said that if the actual refund occurs, the dealer and company headquarters The cost to be borne is only the production cost and part of the promotion cost of the designated product, instead of the final retail sales of the designated product, the cost will be less than 50 million yuan and 29 million yuan respectively.
After the French team won the championship in the early morning of July 16, the Vantage retreat began to start. As of July 23, the number of online cancellations reached 73%, and the offline completion reached 61%. Advancement, as of 21:00 on July 30, the number of online withdrawals exceeded 90% for the first time, and 78.6% for offline.
For the follow-up refund process, Wang Shuzhao introduced: 'As of July 31, the online withdrawal card has been fully completed, the offline refunded number of tickets accounted for 94.53% of the number of registered orders, and the overall deadline for the implementation of refund activities is 2018 8 25th of the month. '
'Return the full amount' to help improve performance
The 'Retirement' activity of this time, for Vantage shares, can be described as 'fame and fortune'. Not only has the brand's popularity increased, but it has also brought considerable results to the company.
On August 1st, Vantage shares said on the investor interaction platform that the 'French team won the championship and Vantage retired the full amount'. During the event, the total retail sales of the company's offline channels was about 700 million yuan, up about 20% year-on-year. The total retail sales of the channel is about 300 million yuan, an increase of more than 30%.
That is to say, in just one month or so, the total sales of Vantage shares is about 1 billion yuan. According to the company's sales gross margin of 45.47% in 2017, its operating profit is about 455 million yuan. 633.59 million yuan, Vantage shares still have an operating profit of about 392 million yuan.
On the evening of August 2, Vantage issued a 2018 semi-annual report that the company achieved operating income of 3.174 billion yuan in the first half of the year, up 17.24% year-on-year; the net profit attributable to shareholders of listed companies was 342 million yuan, up 45.32% year-on-year.
For the performance growth in the first half of the year, the company said that mainly because of the brand promotion strategy, the brand effect has become increasingly prominent, product structure adjustment, channel assets continued to increase and management efficiency increased, prompting the company to achieve stable growth in performance.