With the semi-annual report of local economics released one after another, the contribution of 'new retail' to consumption and economic development has begun to be widely recognized and valued by all walks of life. The Economic Information Daily has been learned from Beijing, Shanghai, Tianjin, Hangzhou, Wuhan, Chengdu and other places. In the first half of the year, the rapid development of new retail is integrating online and offline resources and advantages, and integrating new development momentum to drive significant growth in consumption.
The industry generally believes that consumption upgrades have promoted the rise of new retail. Some market analysts predict that new retail sales will maintain a rapid growth rate of more than 100% annually in the next few years. The overall market size will reach 1.8 trillion yuan in 2022, thus becoming An important driving force for sustained consumption growth.
New retail is praised by many places
The concept of 'new retail' was first proposed by Alibaba Chairman Ma Yun at the Ali Yunqi Conference in 2016. This new concept has now been widely recognized.
At present, 36 cities including Beijing, Shanghai, Hangzhou, Chengdu, and Shenzhen have made clear their intention to promote new retail development and take the opportunity to create a 'new retail city'. According to Peking University Guanghua School of Management and Alibaba Research Institute's new retail center. Institutional research, at present, there are about 70 new retailer circles in China, covering major urban agglomerations such as Beijing-Tianjin-Hebei, Yangtze River Delta, and the Pearl River Delta. After the new retail transformation, the above-mentioned business district not only leads sales nationwide. Core indicators such as passenger flow and conversion rate have also improved significantly compared to the past.
As the source of new retail, Hangzhou's economic semi-annual report took the lead in affirming the contribution of new retail to economic growth. “The economic operation of Hangzhou in the first half of 2018” pointed out that the new retail promotion online and offline integration development, Hangzhou three major electrical stores The retail sales of the top ten supermarkets increased by 22.9% and 10.6% respectively, and the growth rate increased by 27.2 and 4.2 percentage points over the same period of the previous year.
Shanghai, which has the most new retail business, also gave a high degree of approval to Tmall and other new retail formats in the first half of the economic report. The Shanghai Bureau of Statistics said that the growth of the Internet-based new economy and other industries is driving economic growth. An important factor.
According to the analysis of the economic situation in the first half of Guangzhou, the retail sales of online stores increased by 24.6%. Newly introduced new retail enterprises such as Box Horse Fresh, Tmall Unmanned Car Vending Machines, and the indicators related to the new economy and new kinetic energy in the first half of the year were obvious. Growth indicates that Guangzhou's economic kinetic energy has accelerated.
The semi-annual report on economics in Wuhan, Chengdu and other places also clearly pointed out that the development of new retail sales has continued to maintain high growth in online sales, and has also revived related offline retail sales.
Zhang Xinhong, director of the Center for Sharing Economic Research of the National Information Center, told the Economic Information Daily that in the era of digital economy, the new retail development potential of online and offline integration is huge, which will inject new vitality into consumption growth and economic development.
Ren Xingzhou, a researcher at the Development Research Center of the State Council, combined with local economic data analysis, said that the emergence of new retail formats has prompted a number of new growth highlights in the consumer market, which has led to an increase in service consumption and quality consumption in the first half of the year.
Consumption upgrades become a pusher
The industry pointed out that on the one hand, new retail sales have driven consumption growth and boosted consumption. On the other hand, new retail sales have sprung up in the consumer sector, and it is also based on the accelerated growth of China's consumption growth.
According to the National Bureau of Statistics, China's economic structure continued to optimize in the first half of the year, and the final contribution rate of consumer spending to economic growth was 78.5%. Domestic demand became the backbone of economic growth. In 2017, China's total retail sales of consumer goods remained for the 14th consecutive year. Two-digit growth, the final consumption for four consecutive years has become the first driving force to stimulate economic growth.
It is worth noting that in the context of increasing consumer contributions, a series of consumer-promoting policies have been introduced intensively, which has accelerated the pace of consumption upgrades. Gao Hongbing, president of the Ali Research Institute, told the Economic Information Daily that the environment and policies are Under the joint action, new consumer formats continue to emerge, new business models continue to innovate, and ultimately promote new retail from concept to trend, not only promote the development of the existing retail industry, but also provide further possibilities for consumption upgrade.
According to the data of the Ministry of Commerce, the development of department store retail enterprises improved significantly in 2017. Sales, main business profits increased by 9.10% and 2.32% respectively compared with last year, and the growth rate was significantly higher than last year. The reason is that the new retail business is frequent. New concepts, new models have spawned a new retail scene for thousands of stores, and various 'retail+' new formats emerged. At the same time, new technologies such as mobile payment, Internet of Things, face recognition, etc. began to be applied, from procurement, production, supply. , marketing and other links to promote the transformation and upgrading of traditional department store retail industry.
The “China's Department Store Retail Industry Development Report 2017-2018” released by the Ministry of Commerce shows that retail and capital are deeply integrated. On the one hand, large-scale Internet companies are infiltrated into the market on a large scale, and online and offline integration is from capital integration. On the other hand, the value of physical retailing is highlighted, and high-quality offline retail brands are fully recognized by the capital market. At the same time, offline companies are accelerating integration and creating a nationwide retail platform.
Hong Tao, director of the Business and Economic Research Institute of Beijing Technology and Business University, told the Economic Information Daily that the most important features of the new retail industry are the integration of online and offline, as well as the use of Internet of Things, big data, cloud computing and other information. Technology, and innovate business forms based on traditional formats, such as smart stores, unmanned stores, convenience stores, etc.
New retail becomes the capital darling
New retail is becoming the vane of many industries such as e-commerce, retail, logistics, commercial real estate, etc. In the past two years, online and offline enterprises including Ali, Tencent, Jingdong and Suning have frequently arranged around new retail.
For example, in the case of Ali, the high-investment in 2016 adopted the “online e-commerce + offline store” business model of box horse fresh, the industry generally believes that Box Ma Xiansheng will become the new project of Ali New Retail. 2017 acquisition of Lianhua Supermarket 18% The domestic shareholding of the company became the second largest shareholder of Lianhua Supermarket and further promoted the new retail to the offline.
Tencent, in conjunction with Jingdong, relying on capital and flow advantages, has successively invested in Vipshop, multiply, and other platforms to further improve the online retail layout; in 2017, Tencent also strategically invested in Yonghui, Grab the attempt to integrate online and offline channels and open up new retail formats.
Jingdong has similar actions. In 2016, Jingdong spent nearly 10 billion to acquire No. 1 store, and started deep cooperation with Wal-Mart behind the latter. In April 2017, the 'Million Jingdong Convenience Store Plan' was officially released. In the next five years, Jingdong will Opened more than 1 million convenience stores nationwide.
Cao Lei, director of the China E-Commerce Research Center, told the Economic Information Daily that after the introduction of the new retail concept, traditional e-commerce and offline business operations gradually changed from pure sales behavior to consumer demand for service consumers.
Venture capital activities in the new retail sector are also becoming more active. The 2018 China New Retail Investment Innovation Insight shows that from 2017 to the first quarter of 2018, the total investment of the industry reached 155.5 billion yuan, with a total investment of 505, an average single investment. The amount reached 366 million yuan, about 1.6 times the industry average, and new retail became the capital darling.
The potential of new retail development is huge. The “2017-2022 China Retail Industry Market Preview and Investment Strategic Planning Analysis Report” released by Prospective Industry Research Institute predicts that the annual compound growth rate of new retail transactions will reach 115.27% in the next few years, until 2022. The market size will exceed 1.8 trillion yuan.