Vantage Co., Ltd. announced the 2018 semi-annual performance report on the evening of August 2. During the reporting period, the company achieved an operating profit of 404 million yuan, a year-on-year increase of 43.67%; realized a total profit of 406 million yuan, a year-on-year increase of 40.10%; The net profit of the company's shareholders was 343 million yuan, a year-on-year increase of 45.32%; the basic earnings per share was 0.59 yuan, an increase of 43.90% over the same period of the previous year.
For reasons of performance growth, Vantage said that it was mainly due to the company's brand promotion strategy, brand effect became increasingly prominent, product structure adjustment, channel assets continued to increase and management efficiency increased, prompting the company to achieve stable growth in performance.
Public news, after Vantage took the opportunity of the World Cup to launch the 'French team won the championship, Vantage retired the full event'. The company said that if the French national football team won the World Cup in Russia in 2018, it will be June 1 to June 2018 Consumers who purchase Vantage 'Winning Packages' on the 30th (later postponed to July 3rd) will receive a full refund according to the product invoice.
Now that the World Cup in Russia has ended in 2018, the 'French team won the championship, the Vantage retreats the whole money' activity is still proceeding in an orderly manner. According to the latest announcement of Vantage on August 2, taking into account some of the consumers' own special reasons, The full payment's registration time is extended to 24:00 on August 3.
According to Vantage August 1 According to the data released on Guanwei, as of July 23, at 24: 00, the number of cards returned online was 7248, and the amount of cards returned was 26.279 million yuan, with a completion rate of 92.9%. The line has been returned 7195 sets. The cash refund has been 37.08 million yuan, and the completion rate is 80.77%. The total online and offline refund amount reached 63.359 million yuan.
On the implementation of the 'Retirement' activities of concern to all sectors of society, China Consumers Association interviewed Vantage on July 24, urging it to pay attention to social concerns and reasonable consumer demands, fulfilling the promise of refund. August 1 In the evening, the China Consumers Association also announced that after the interview with Vantage, the 'French team won the championship, the Emperor retired the full amount', the overall implementation was basically completed, the refund amount has reached 63.359 million yuan.
Regarding the marketing situation of the World Cup, the announcement of Vantage's shares showed that according to the event marketing plan, the refund responsibility of the offline channel is borne by the sales regional distributor. The dealer must bear the purchase cost and partial promotion of the designated product. The fee is less than 50 million yuan. The refund responsibility for the online channel is borne by the company headquarters. The company headquarters must bear the production cost and part of the promotion cost of the designated product, instead of the winner. ' The retail sales of the designated product. The fee will be less than 29 million yuan.
On August 1st, Vantage shares said on the investor interaction platform that the 'French team won the championship and Vantage retired the full amount'. During the event, the total retail sales of the company's offline channels was about 700 million yuan, up about 20% year-on-year. The total retail sales of the channel is more than 300 million yuan, a year-on-year increase of more than 30%. In other words, in just one month or so, the total sales of Vantage shares is about 1 billion yuan, according to the company's sales gross margin of 45.47% in 2017. To calculate, its operating profit is about 455 million yuan. After deducting the refunded amount of 63.359 million yuan, Vantage shares still have an operating profit of about 392 million yuan.
In this regard, Wang Yizhao, the representative of Vantage Securities, said that the 'return full payment' activity has a significant improvement on the terminal retail business, and the company's brand awareness has also been greatly improved.