I have finally made a sound.
US trademark litigation, advance milk powder and Skyworth, Zheng Yuanjie's public rights protection... In the month before and after the listing, because of the infringement problems such as fakes and cottage products, the fight was once pushed to the forefront of public opinion.
On July 31, I was finally able to stand up and respond to all doubts.
On the morning of the 31st, many news spokespersons said that many of them are being attacked by rare wave network cyber attacks, and that many criticisms of goodwill will be rectified; in the afternoon, Huang Wei issued a letter from all employees indicating that they need to take out the nails. The spirit of the nails, one by one to solve the practical problems in a solid way; in the afternoon, a lot of media conferences in Shanghai, 'response to everything'.
According to reports, in the co-founder Dada expressed that 'fake goods are human problems, the fake problem is a social problem, it is unfair to let the 3-year-old fight more and more.' After about ten minutes, Huang Wei was called to 'save the field' ', and Huang Wei was not on the interview list.
After a full day of response, a lot of stock prices fell all the way after the opening, once plunged 11.2% to 19.98 yuan, on the verge of breaking. However, the stock price began to rebound after the middle of the market, and finally closed at 22.59 US dollars, slightly up 0.40%, the market value 250.25 million US dollars.
(In search of China's makers, the background reply 'Meng Duo Duo', take you closer to a real fight.)
Skyworth responded with a lot of efforts: No fake products have been removed
On the afternoon of July 28th, Skyworth TV issued a statement saying that it has already paid attention to the sale of a large number of fake Skyworth brand TV products on the 'Pan Duo Duo' platform, which seriously infringed the rights of consumers and Skyworth brands. Skyworth listed the existence of many platforms. Skyworth Pioneer, Skyworth Cloud TV, Skyworth, Skyworth, Skyworth Cool, Skyworth Cloud, Skyworth e, Skyworth and other counterfeit brands, and asked to stop selling more.
As for Skyworth's allegations of rights protection, many co-founders Dada responded. Skyworth said that it is impossible for us to copy his products. Other platforms also have. There is a problem of overcapacity in this industry.
In response to this incident, the fight also listed the timetable for cooperation with Skyworth and the complaints. According to a lot of descriptions, Skyworth was on the 17th of June to build a lot of official flagship stores; on June 20th, Skyworth fans paid a lot of visits. The two sides established a working group; on July 26, Skyworth did not make any communication and suddenly removed all the goods; on July 28, Skyworth issued a rights declaration.
In this regard, Wang Zhiguo, Chairman of Skyworth RGB Electronics Co., Ltd. responded in the 2018 New Product Strategy Conference of Skyworth on the evening of the 31st, saying that it is true to cooperate with the company, but it has not been able to remove counterfeit products in many aspects, so the goods will be removed.
Wang Zhiguo said that Skyworth had discussed and cooperated with the company in June this year. At the same time, it found that there were a large number of counterfeit Skyworth brand products on the platform. Afterwards, Skyworth required more and more offline related counterfeit products, but it remained until mid-July. No action, so suspend cooperation with him.
After cooperating with the company, Skyworth found that the counterfeit goods still existed on the multi-platform platform, so on the afternoon of July 28,
Skyworth issued a rights declaration, requiring more and more off-the-shelf counterfeit goods.
A Skyworth insider once expressed his anger to reporters. 'Whether you buy Skyworth Clouds or Skyworth 4K, everyone will think that this is Skyworth's goods. 'Because the quality of products produced by small factories is not guaranteed, The fraudulent use of Skyworth brand will have a negative impact on Skyworth brand reputation.
In an interview on the evening of the 31st, Wang Zhiguo said that if there are still counterfeit Skyworth brand products on the platform, Skyworth will take further measures. As of 22:00 that night, the reporter found that there is still a Skyworth cloud viewing on the platform. , 'Chuangwei TV', 'Chuangwei e home' and other products suspected of counterfeiting Skyworth brand.
The plaintiff in the US trademark case and the fight against each other
On July 19th, the Chinese diaper manufacturer Daddy's Choice filed a lawsuit with the US federal court, accusing the company of selling products bearing the company's trademark, knowing that it was a counterfeit product. For unfair competition and trademark infringement. The US Federal Court of Justice in New York has formally accepted the case and appointed a case-handling judge.
At the media communication meeting on the afternoon of July 31, I tried to respond to the US lawsuit for the first time.
Regarding the allegation, the head of the legal department said that the 'Daddy's choice' related products are more than 1,000 yuan in monthly sales, repeatedly accused of selling more fakes, and fighting for more than 'dad's choice' Motivation is questioned.
I think that there is a lot of unclear or misleading in the statement of 'Daddy's Choice'. The feedback mentioned is through some private channels. This is not a professional attitude to solve intellectual property problems. But in the end, it is still quite a lot. The infringing product was processed.
For the response to the fight, 'Daddy's Choice' CEO Wang Resort told reporters, 'We have sold a lot of our infringing goods, and there are millions when we sell the most. They say that they are only 1,000 yuan, obviously lying. Their argument can only explain two points, the first is that they are lying, the second is that the sales data on the platform is fake.
At the same time, Wang Resort provided a screenshot of the previous unit price and sales data of the infringing goods, a total of 32 pieces of sales of the screenshots. Screenshot shows: 'Daddy's choice' diaper 79 yuan goods 'has 200 pieces', 106 yuan goods 'It has been 168 pieces', 89.9 yuan goods 'has been 710 pieces' and so on.
It is worth noting that the sales data on the lottery is cumulative sales, not monthly sales.
Wang Xiang said that he has not contacted him in the near future. 'They are arrogant and used to it. ' However, many aspects of the fight also indicated that they have not received any notice from the US court as of the communication meeting.
'The problem of the cottage is more serious than the fake'
In response to the counterfeit problem of the platform, there is a lot of communication in the communication meeting. 'Fake goods are human problems', 'fake goods are social problems, let the 3-year-old fight more and more unfair' response is widely spread by the media.
On related issues, Huang Wei, who went to the rescue field, said, 'The real fake quantity is definitely smaller than the media.' In addition, he frankly, the problem of the cottage is more serious than the fake, and the fight is definitely not good enough.
Huang Wei said that priority will be given to the treatment of infant food, while clear standards and promote the upgrading of the cottage commodity industry.
The reporter observed that a lot of "premature milk powder" (milk powder that is about to expire but not expired) on the platform has been added to the publicity page, 'This is the milk for the period, please be careful to buy' logo, which has appeared before. The price of 7.5 yuan of Beinmei milk powder has not been searched.
At the communication meeting on the 31st, whether it was a lot of co-founders Dada or Huang Wei, they all mentioned the problem of white-brand machines (that is, machines without brands). Huang Wei said that the problem facing the fight is that Everyone needs the white card. Dada also said that the cost of the white card machine is not high, such as the LCD screen of the TV set. This has about 20% of the cost. The rest is mostly the marketing cost. In fact, there are various kinds of Demand.
What needs to be clear is that the white card machine and the suspected infringing cottage such as 'Xiaomi e, Skyworth Cloud' are not the same concept.
Liang Zhenpeng, an analyst in the home appliance industry, pointed out that if some white-label TVs are suspected of trademark infringement, then whether it is a color TV manufacturer or an e-commerce website, it is natural to denounce and punish them. This is also a business rule. After all, anyone makes money on their own. At the same time, it cannot affect the legitimate rights and interests of others.
In the field of home appliances, in addition to Skyworth TV, before the multi-disciplinary communication meeting, the cottage products of major brand home appliance manufacturers are active in many platforms.
On July 30th, looking for Chinese makers only under the multi-screen TV classification column, we found that many brands such as Konka Vision, Xiaomi ejia, Skyworth e, Skyworth Cloud, Hisense Cloud and so on, can find almost all TV sets. The reprint of the big name. The reporter learned that most of the merchants who fight the big brands of 'touch porcelain' are not only submitting a trademark application. For example, the company behind 'Chuangwei ejia' submitted the application for 'Le Shijia', 'Hisense 'Welcome 11 trademarks, similar manufacturers of 'Kangjia Vision' submitted applications for 10 trademarks.
Do you want to indulge these cottage products?
In the face of media questions, I said that I will work harder to change the white card machine with more brands in the future. For the white card machine, Huang Wei said that it is necessary to guide the manufacturers and guide them to do the right things. Go to the 'cottage' manufacturer.
On the afternoon of the 31st, after a lot of media communication sessions, the platform of 'Xiaomi ejia', 'Kangjia Vision', 'Sony Vision' and other cottage brands can still be found on the platform.