The World Cup has been over for more than half a month, and the smash hit 'French team won the championship, Vantage retired the full amount' but the temperature is still there. Indeed, this rare national screen-washing event in recent years has allowed Vantage to occupy the headlines for more than two weeks.
Although, the 'best of the best' marketing ideas during the World Cup, Vantage's brand awareness has been greatly improved, but it is inevitably subject to many questions. With the Chinese Consumers Association passed on July 18th Weibo stated that on the 19th, the public complaints were formally involved, and this controversial incident finally had a fair ' referee'.
At the beginning of August, the China Consumers Association first made a sound response to the 'Hua Di retreat', and issued a supervision report on the official Weibo.
So what is the result? Let's take a look.
Supervision: Single-day complaints are only single digits, many consumers cancel complaints
The first thing that deserves our attention is the relevant response to consumer complaints.
According to statistics, since July 26th, the complaint letter received by the China Consumers Association's special complaint mailbox has been on a daily basis in single digits, and the number of telephone consultations has been zero on the 3rd.
Moreover, during the supervision of the refund of Vantage, consumers with multiple complaints took the initiative to inform the China Consumers Association that they had received a refund or agreed to a mutual agreement, requesting the cancellation of the complaint in the China Consumers Association.
It is true that a nationwide refund activity will not be able to do everything, but Vantage is indeed supported by the facts in terms of efficiency and action.
Progress: Data is better than eloquent, the refund has been basically completed
Next, let's take a look at the actual progress of the refund now.
According to the report, China Consumers Association clearly gave the progress of the entire 'returning full-time' activity at the current stage, and wrote the words “Complete implementation completed” in the title. According to the official data released by Vantage, we can also see, ' The French team won the title of Vantage's full-time 'active online sales' winning package'. There were 7802 singles. As of 24:00 on July 31, 2018, the total number of online refunds completed was 7358. The Vantage audit meets the conditions for returning cards. There are 7248 singles, complete 7248 single refund, the total amount of refunded cards is 26.279 million yuan. As of 24:00 on July 31, 2018, the total number of offline refunds is 7611, and the refund is completed up to 7195, the refund amount A total of 37.08 million yuan, the number of refunded orders accounted for 94.53% of the registered number. Online and offline to complete a refund (card) 14443 single, the total amount of refunds (cards) completed is 63.359 million yuan, accounting for online and offline purchase 'winning package ' The total number of 86.43%.
It can be seen that the overall refund of the full amount is nearing completion. I believe that all the customers who participated in the refund of the full payment and qualified are basically getting their own 'refunds'.
Efficient: 'Problem area' is actively reversed, Beijing-Tianjin becomes the 'standard pioneer'
Another thing that has to be said is that Vantage was questioned by some consumers during the process of retreating the full amount, and the Beijing-Tianjin region where 'distribution channels have problems'. In fact, in the face of doubts and the actual situation in front of us, Vantage headquarters decisively Choose to take over the responsibility for the refund, and ensure that the consumer can complete the refund.
As of July 26, Vantage has completed a total of 56 refunds for all online purchase packages registered in the Tianjin area in Tianjin, with a refund amount of 266,000 yuan. As of July 29, Beijing A total of 21 online registration materials have been completed, and all registrations have been completed.
Let the 'problem area' be reversed to 'reach the pioneer' and complete the refund in advance. Here, I have to admire the decisiveness and execution of Vantage in solving practical problems. It also reflects the power of Vantage to respond to the market's doubts with practical actions.
Action: Quantitative change accumulates qualitatively, consumers are always in the first place
In the report, China Consumers Association explained many disputes that had caused discussion, and at the end of the report, it affirmed the actions and measures taken by Vantage to use actual actions to safeguard the actual rights and interests of each consumer. The market questioned that Vantage did not forget the most crucial key - putting consumers first.
As a first group of kitchen appliances with more than 20 years of market experience, Vantage is able to go today, in fact, it is firmly believed that consumers are always the source of business.
The upsurge caused by Vantage's 'French team winning the championship' is actually a microcosm of Vantage's continuous pursuit of new and high-end kitchen competition in recent years. In recent years, Vantage has increasingly adopted new marketing, cross-border In other ways, breaking the relatively closed market of kitchen appliances, the 'secondary wall'. Vantage has repeatedly performed well in innovative marketing, stemming from cross-border embrace and innovation in different fields such as fashion, internet, consumer entertainment and so on.
The latest news, China Consumers Association will be closed at 12 o'clock on August 26, 2018 'French team won the championship, Vantage retired the full amount' dedicated rights mailbox.