The CCID Research Institute of the Ministry of Industry and Information Technology, China Electronics News Agency released the "Analysis Report on the Purchase of Power Grids in the First Half of 2018" on the 2nd, showing that the scale of China's B2C home grid purchase market (including mobile terminals) reached 264.1 billion yuan in the first half of the year, up 22% year-on-year. 5 times the first half of the year.
According to the report, in the first half of the year, most household appliances such as air conditioners, refrigerators, washing machines, and small household appliances grew online by more than 30%, higher than the national retail average. The advantages of some emerging home appliances online market are more obvious, for example, the vacuum cleaner line in the first half of the year. The retail sales volume is already twice the offline; the sweeping robot line is 8 times offline.
Consumption upgrades continue, high-end products are becoming more and more popular. In the first half of the year, the online retail sales of home appliances with a unit price of more than 3,000 yuan accounted for 37%. From the age of users, the post-80s as the backbone of home power grid purchase, the proportion is still Up to 40%. After 00, users first appeared in the home grid to buy user arrays at a rate of nearly 5%. After 90, users accounted for 30%.
The report mentioned that the development of the rural home grid purchase market is still in a rapid start-up stage. The sinking of the e-commerce channel has become increasingly obvious for the sales of home appliances. However, there are still some irregular operations in the sinking process, which need to promote the sinking of the channel.