At the glory Note 10 new product launch conference held on the previous day, glory president Zhao Ming made such a summary by using a group of analysis of Aurora Big Data. By the end of June 2018, among the user groups of glory mobile phones, users under 35 years old accounted for Compared with 76%, the proportion of users under the age of 25 is as high as 21%, and the number of users aged 26-35 is 54.9%. If 35-year-old is defined as a young person, then there is no doubt that glory mobile phone is the main target of young consumers. It is very successful.
So what is the glory of mobile phones to achieve today's outstanding achievements? Let's find out.
The first is accurate positioning. The main consumer group of glory mobile phone positioning is young people under the age of 25, so it is quite elegant in terms of the cost performance of mobile phones. It can be described as almost harsh. Like the glory Play released earlier, it is less than 2,000 yuan. The price is based on Huawei's current flagship processor - Kirin 970, had to sigh, glory really won the heart.
Glory also fully considers the different needs of young people when using mobile phones. Young people want to play games, glory to use GPU Turbo and CPU Turbo for mobile phones, and also add liquid cooling to the air; young people want to take pictures, glory I used a double camera for my mobile phone and used AI beauty. In short, all the selling points of glory mobile phones are centered around the needs of young people, which also reflects the core spirit of technology-oriented people.
Huawei's mobile phone is cost-effective, but this does not mean blindly reducing hardware costs and mobile phone quality. Every glory mobile phone is a product with clear positioning and outstanding highlights. There will never be a so-called low-cost mobile phone or quality problem that fools consumers. This is also the most commendable point of glory mobile phone.
Followed by online and offline linkage operations.
Before the independence of Huawei, glory mobile phones have always been based on Internet mobile phone brands. Therefore, compared with Huawei mobile phones, glory mobile phones have always been sold through e-commerce channels. And over time, smart phones Popularization, the mobile phone consumer group has also changed from the post-80s to the 90s familiar with the Internet. At this time, the advantages of glory mobile phone rich online operation experience is reflected.
Based on the 'Floral Club' platform, glory mobile phone has grasped the pain points of modern young people in the use of mobile phones through its own operational advantages, and successfully established its own fan club. Glory mobile phone for 5 consecutive years and the world extreme sports event FISE Collaboration, attracted 2,700 sports talents for the event organizers. Last year's glory of the e-sports hall finals also attracted 71 teams with the help of mobile game e-sports, more than 350 players participated.
In today's fierce competition in the domestic market, glory mobile phones can still achieve substantial growth, and it is not easy to achieve such excellent results. In the current situation, glory mobile phone domestic market 'three years ago three', global market 'three years The top five's strategic goals are expected to be realized ahead of schedule.
