Last year, Huawei's mobile phone ushered in a bumper harvest. Its mobile phone shipments reached 153 million units, and its global share exceeded 10% for the first time. This year, Huawei's strong momentum continues. In this regard, Yu Chengdong is very confident, saying Huawei's mobile phone target this year is 200 million units of sales, and will account for 40% of the domestic market in the future.
Today, Huawei officially announced its performance in the first half of 2018. Its smartphone shipments exceeded 95 million units, which is very gratifying. This is mainly due to Huawei's high-end series of mobile phone products, including Huawei's P20 series listed in the global market for more than four months. 9 million units, Huawei Mate 10 series continued to strengthen, global shipments exceeded 10 million units, Huawei nova series shipments increased by 60% in the first half of the year, global nova users totaled more than 50 million.
Not only that, Huawei's mobile phone has also achieved its first transcendence for Apple. According to market research firm IDC report, in the second quarter of this year, Huawei sold a total of 54 million smartphones, an increase of 41% over the same period last year. Its global market share Jumped to 15.8%, surpassing Apple for the first time, becoming the world's second largest smartphone manufacturer.
In addition, in the Chinese market where smartphone shipments fell by 7% year-on-year, Huawei was the only mobile phone brand that achieved a positive year-on-year growth in shipments. In the second quarter of 2018, Huawei’s smartphone shipments in the Chinese market increased significantly year-on-year. 22%, its glory 7C mobile phone is also the top five mobile phone models in this quarter.
'This is the best performance since the establishment of Huawei's consumer business. It shows that the company's business is maintaining steady and rapid growth. With technological innovation, Huawei continues to create new value for users and has won the recognition of consumers.' Yu Chengdong, CEO of the business, said.
According to Yu Chengdong's words, Huawei's sales in the first half of the year was almost 100 million units, and it surpassed Apple for the first time in the second quarter of this year. Does this mean that Huawei can rest easy in the second half of this year?
From the mobile phone market share table, this is not necessarily true, because the next competition is bound to be much stronger than the first half.
Although Huawei's share exceeded Apple in the second quarter, but this time, Apple did not release new products, which gave Huawei the opportunity to go beyond. But in the second half of the year, Huawei wants to continue to surpass Apple is not so simple.
As we all know, Apple's annual autumn conference and the new iPhone are hotspots for consumers around the world. This is not good news for Huawei. In addition, foreign media reports, Apple will enlarge the invitation at this fall conference. ——With dual card dual standby function on the new iPhone. Dual card dual standby function has always been the function that domestic Apple mobile phone users desire, especially office workers.
In addition, the opportunity to launch three new iPhone models at Apple's autumn conference is a matter of nailing. The 6.1-inch 'cheap version' starts at only 600-700 dollars, which will definitely cause Huawei's high-end market. Strong impact.
Therefore, Huawei’s sales are the first to surpass Apple’s joy. The most important thing is the lack of core technology. However, Huawei has the coping style, dual C Turbo technology, the world’s first 7nm SoC unicorn 980, and the increasing user recognition. Degrees, etc. As Huawei increases its investment in R&D, there will be new technology debuts. At present, Apple's hands are naturally the best, and Huawei's cards are not bad. Just look at how Huawei played.
