Yesterday, the Ministry of Industry and Information Technology released the “Analysis Report on the Purchase of Power Grids in the First Half of 2018”. The report pointed out that Jingdong won a majority share of home grid purchases in the first half of the year with a 60.5% share. Obviously for consumers, Jingdong has become online. The main channel for purchasing home appliances.
As time goes into the hot August, Jingdong is about to celebrate its 10th birthday. Starting from August 1st, Jingdong will break the list with '8 minutes to break billion' and 'sales are 3 times the same as last year'. The number, writing its own legend. This is not only the best gift for the 10th anniversary of Jingdong, but also the consumer's recognition of Jingdong Appliances.
At 0:00 on August 1st, many orders came in and rang the ringtone of Jingdong 815 promotion. Due to the hot summer season, the sales of air-conditioner products are excellent, and the energy-saving first-class energy-efficient air conditioners have grown by an astonishing 740%. Among them, the excellent performance of the Oaks air conditioner in 618 once again led a new round of sales, the sales in the whole day has surpassed the data of the double 11 last year, and hit 24 times the last year, and witnessed the quality with strength! Not only that, among the top ten products in sales, Aux has occupied half of the seats! August 1 is not only the first day of Jingdong’s opening of the 815 event, but also the Oaks Jingdong Super Brand Day, Aux New Super Air Conditioning 3. It also brought a good reputation to Oaks.
With the improvement of consumption level and the youthfulness and individualization of the consumer groups, the products must not only be practical, but also have high-quality characteristics. Under such a wave, the sales of high-end luxury products have soared and become the current One of the subdivided product lines of concern. For example, OLED under the TV category has excellent color and contrast, which has become the focus of many image quality parties. On August 1st, OLED TV sales exceeded the same period last year by 5 times! The total screen product sales volume is far higher than 13 times of the same period of last year. Large-screen TV has also become a hot spot in this event. The sales of 55-inch and above products accounted for more than 60%, and the sales of 65-inch TVs increased by 200% year-on-year!
The high-end of home appliances brings a new way of life, and allows consumers to experience a healthier and safer life. Many consumers prefer to buy large quantities of ingredients at once in the supermarket because of their busy work. The volume of the refrigerator is no longer difficult to meet them. On August 1st, the sales of refrigerators above 500L reached 5.5 times of the same period of last year. Under the subdivided categories, the sales of maternal and child washing machines have reached 6.5 times that of the previous day, 10KG washing and drying. The sales of all-in-one machines was seven times that of the same period last year.
In the field of kitchen appliances, emerging home appliances have become the main force for sales growth. For example, dishwashers and integrated stoves have achieved ultra-high-speed growth of 5 times and 8 times respectively on August 1. At the same time, traditional kitchen appliances such as range hoods Also to the high-end development, more than 5,000 yuan of high-end range hood sales accounted for more than 50%.
If the development of traditional home appliances to high-end development witnesses the change of consumers' living standards, the rise of health and beauty appliances shows consumers' further pursuit of quality life. Their appearance will create a healthier and more comfortable living environment. It will bring a great experience for consumers. Under the life electrical category, the stone sweeping robot has won more than 618 sales that day. As today's mass work generally requires sedentary, the massage chair has also achieved quite satisfactory sales. More than 6 times of the same period of last year. Not only health, but also the focus of today's consumers. Ya Meng beauty device and Kelly Cleansing Instrument have achieved outstanding results of 6 times the sales of the same period last year. In addition, oral Sales under the category of care products also exceeded three times that of the previous year.
On August 15th, 2018, Jingdong Home Appliances is about to celebrate its tenth birthday. This 'birthday party' is a celebration of Jingdong Home Appliances, and it is a carnival of home appliances. On August 1st, it won 'open the door', I believe During the event from August 1st to 19th, Jingdong will bring us more high-end surprises!
