According to the survey, the improvement of the living environment is the most obvious improvement of family happiness. The comfortable living environment not only makes people feel happy, but also promotes the harmonious development of family relationships. Comfortable living environment is inseparable from good household appliances, especially Air conditioners, refrigerators, color TVs, washing machines, kitchens and other household appliances that are closely related to life. From August 17th to 20th, Shanghai Gome and Haier and many other first-line home appliance brands are working hard to create a carnival feast for home appliances - '818嗨Buying a festival, set off a summer vacation shopping spree.
The overall solution, comfortable life together
At present, in the context of continuous upgrading of consumption, the competitive competition track of retail also shifts from commodity competition and price competition to value-added competition of service and experience. Consumers are not satisfied with the massive selection of goods, but also hope to have more humanity. Higher-end consumer programs emerged. Catering to the current consumer demand, Gome proposes a 'home·life' strategy from the traditional retail store to a provider of total solutions and quality services centered on 'home'. + Home small items + home appliances for integration, continuous innovation 'experience economy' sales model, using technology to provide consumers with rich, multi-dimensional, all-round user experience, and many brands to create a baking experience zone, electricity The competition area, cabinet integration, home improvement experience area and many other 'family overall solutions' scenarios, together with the ecological partners to explore smart home operation ideas, through cost-effective, to provide consumers with effective consumer guidance, to meet consumer demand The smart home hardware and software products enable consumers to experience the functions and features of the products more realistically.
Global quality
During the 818 purchase festival, the world's first-line home appliance brands gathered in Gome, staged home appliances carnival. In the air-conditioning area 'listening' Haier, Midea, Gree, Daikin, Mitsubishi Electric and other 12 air-conditioning brands sing comfortable and natural wind; into the mobile phone area 'Listen' iPhone, Huawei, glory, oppo, vivo, etc., playing free romantic jazz; visiting the color TV area 'reward' Sony, Panasonic, Philips, Changhong, Sanyo, Skyworth, Hisense, etc. bring a beautiful visual feast.
During the purchase festival, you can enjoy 6 major benefits when you make an appointment: 'There is a total of 999 yuan for 200 yuan, and the return amount is up to 5000 points (1 point is equal to 1 yuan for direct purchase); Haier products are sent to the laundry liquid, and the purchase amount is full for iPad. , Huawei mobile phones, Apple notebooks and other super gifts; CCB credit card users can enjoy a full reduction of up to 300 yuan in installments; kitchen and health appliances replacement subsidies up to 500 yuan; mobile digital computers full of hundreds of water and '50 litres of electric water heaters 699 yuan', '32-inch color TV 699 yuan', '181 Lisheng refrigerator 999 yuan', 'European kitchen and bathroom package 1999 yuan', '55-inch 4K HD 1999 yuan', 'Haier 1.5P cooling and cooling hang 2399 yuan' and other massive Explosion models are low-priced, in addition, refrigerators, kitchen and bathroom, 3C digital computers and other special summer file collections, more special surprises. 818 'Guomei' purchase section' period, Gome and many brands explosions swept over to consumers A smoldering super-burning 'price' period (activity details consultation store).
Niu Zhenduo, general manager of Shanghai Gome, said: In preparation for the 818 purchase festival, Gome relies on the core advantages in the supply chain and the online, offline and mobile consumer interfaces, which will provide consumers with full-scale segments and full price segments. Really low-cost genuine home appliances. And through three-dimensional, multi-level service extensions such as delivery and integration, maintenance, cleaning, maintenance and other landing services, create a service experience that exceeds consumers' expectations, and maximize the overall value of consumer shopping.
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