On August 1st, when the Martians held the 2018 National Franchise Mid-Year Conference in Wuhan, a new product launch conference was held at InterContinental Hotel on the theme of 'Leading the Wind, Creating Unconventional Trends', and its original technology integration. The new dishwasher is officially unveiled.
Mars dishwasher new product launch site
The advent of the information age has created transparency in the analysis of big data. Before the new product launch, Mars people reached a strategic cooperation with today's headlines, and further empowered products through big data research.
During the meeting, Zhang Lingyi, the headline index official today, said that the open kitchen is gradually becoming a new trend in kitchen life. In the home decoration, the kitchen has a concern of over 2.1 billion. The open kitchen style is ranked first, simple, healthy, hygienic and convenient. Waiting for the reasons for the final choice of the audience.
Martian Chongqing franchisees speak
The Martians Hangzhou franchisees spoke, indicating that the star's rigorous self-examination awareness is unique in this era of technology, technology and products, and is full of stamina.
Chief designer Zhou Zhangling said that in order to achieve the ideal cooking process, Mars people surveyed Hangzhou, Shanghai, Nanjing and many other families pursuing high-quality life, tapping deep needs, and creating a brand culture belonging to Martians with a clear design language. Its created mission.
Product Manager Chen Nai explains the dishwasher
Chen Nai said that the release of the Martian integrated dishwasher has three world-first, six leading technologies and five humanized designs. Especially in terms of residue removal, Martian dishwasher tableware residue treatment technology, just Once the food is removed, the food residue is automatically shredded, and the cumbersome steps of washing/removing/erasing the residue in advance are completely said.
This release will have a unique start-up ceremony: In early June of this year, at the Shanghai Kitchen and Bath Show, the Martians were in the exhibition hall, sitting by the bride at the door, and the waitress holding a pair of 'integrated' The stove dishwasher was shocked, and in July, you were invited to unveil the 'the form of the couplet, announcing the news of the upcoming Martian integrated dishwasher.
Now, after waiting for nearly two months, this welcoming ceremony finally ushered in the climax.
Welcome the big sedan to carry new products
Huang Weibin, general manager of Mars Kitchenware Co., Ltd., and Hu Mingyi, deputy general manager, unveiled the red hijab for the mysterious 'bride'.
Huang Weibin made it clear at the press conference: 'The introduction of integrated dishwashers will become a new development opportunity for Martians. In the future, Martians will develop a development strategy for the whole kitchen, and plan to introduce garbage processors, water purifiers, embedded ovens, etc. Related categories, continue to expand product advantages. '
New products debut. It is understood that this new product of Martians includes dishwasher, disinfection cabinet, drying cupboard, water softener, cupboard, drain basket, cutting table, fruit and vegetable / seafood washing machine, sink nine parts There is no doubt that we need to work hard on structural innovation.
This product is equipped with the residue crushing and dishwashing system, the adsorption double fruit and vegetable purification system and the kitchen integrated cleaning center. It also has the core technology of the world's first cleaning; it also has the tableware residue treatment technology, eddy current adsorption cleaning technology, double ultrasonic resonance resonance technology, Position supercharged injection technology, ion exchange soft water technology, six leading technologies; In addition, in humanized design, it has double-layered sink, large capacity, 28.4° satin silver control panel, and can adjust the five humanized design of the bowl.
From 2011, the X7 with curved suction port was launched, which won the first IF gold award in China's kitchen electric industry in 60 years. By 2015, it took the lead in the industry to launch the steamer integrated stove X2Z, creating the third generation integrated stove product; By 2017, the industry's first X7 upgrade version with high-temperature jet cleaning will be launched to further establish its high-end brand positioning. Mars people are always at the forefront of the integrated stove industry. The release of this dishwasher is a milestone in the history of Martian development. It also leads the industry in terms of functionality and structure.
After reading the product introduction, a franchisee said very convincingly: 'I have never understood what kind of product will take three years to prepare, but now I understand, this dishwasher product does There are too many different ones. '
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