The war in Russia's World Cup has been extinguished for two weeks. Looking back at the World Cup, there is both the aftertaste of exciting competitions and the feelings of the collective sponsors of Chinese sponsors. This World Cup has become the home of Chinese brands. Hisense is the official sponsor of FIFA. The only TV brand has received more attention and more gains. According to Zhong Yikang's statistics, during the World Cup (Week 24th - Week 29), Hisense brand retail sales accounted for 19.31%, and retail sales accounted for 17.07%. %, both ranked first in the market. At the same time, sales in overseas markets also showed a spurt of growth, and the World Cup cargo effect was significant.
Under the trend of increasing consumption and 'big screen', who can take the lead in occupying the big screen market will be able to win the initiative in the future TV competition. Market data during the World Cup shows that in the TV market of 75吋 and above, Hisense TV retail The market share is 28.79%, and the retail sales share is 27.39%. Sony, Samsung and other domestic and foreign brands are behind, ranking first in the market. In the market of 80吋 and above, Hisense has formed a big one with laser TV. The situation, the retail sales share is as high as 54.53%, the retail sales share is 62.98%, which is half higher than the second place.
In the single product bestseller list, Hisense 80吋 laser TV L5 is the only TV with more than 75 inches. The Hisense 80吋 laser TV L5 is a heavy product released by Hisense in the first half of this year. 4K laser TV with a price of less than 20,000 yuan. Hisense L5 soon became the explosive product of the big screen market. It has been ranked in the top ten of the best-selling products for 5 consecutive weeks. 'Three-meter living room, 80-starting' has also become Consumers choose a new standard for large screen TVs.
Hisense L5 uses a new light source technology, with a high color gamut of 116% and a brightness of 400 nit. The environmental resistance is further improved, ensuring normal viewing during the day.
According to Suning's sales data, the penetration rate of large screens of 65吋 and above is constantly improving, and laser TVs are becoming the king of price/performance ratios with large screens and low prices. In the World Cup, Hisense used its advertising rights to speak for the Chinese laser TV industry. —— 'Laser TV, the preferred choice for replacement', praised as having industry responsibility.
14 years ago, Hisense seized the rising opportunity of LCD TVs and jumped to the top of the flat-panel TV market in China, and kept this record for 14 years. Now, Hisense has stepped on the TV screen. The evolutionary rhythm, using laser TV corners to overtake a new battlefield, is expected to continue to lead the industry into a new historical development stage.
