The first three-day Argentine International Consumer Electronics Show was held at the CEC Exhibition Center in Buenos Aires on July 30th. More than 1,000 products from more than 300 brands from around the world were exhibited. 'National Appliances' Galanz Chinese brand representatives, a series of quality home appliances such as i-series double-conversion microwave ovens and retro art refrigerators were unveiled at the main venue, attracting home appliance brands, agents, retailers and major media from Argentina. Among them, Galanz retro The refrigerator has a unique sexy design, ICE WORLD internet refrigerator, i series double-conversion microwave oven, and the pull-out oven showcases the smart innovation technology and its perceptual quality.
The exhibition organizer Eletrolar magazine and the famous Argentine magazine Feria & Congresos highly appreciated the localization strategy of Galanz in Argentina and the innovation of independent brand products.
Galanz has entered the Argentine market for more than 20 years. In the past, it mainly focused on high-quality products and services. Many Argentine consumers are using Galanz products. In recent years, based on good market reputation, Galanz has accelerated its own brand. Internationalization, with localized talents, targeted products as the basic point in Argentina actively promote localized operations.
The head of Galanz's overseas market said that through Eletrolar, the company will realize the zero-distance to mainstream distributors, retailers and international counterparts to showcase the latest and core technologies of Galanz, and customers and consumers can also systematically recognize the Galanz brand.
It is understood that for the globalization of the economy, Galanz promotes the brand internationalization with the positioning of 'national household appliances' and 'quality home appliances'. Its purpose is to satisfy the global market consumption upgrade with better quality and more cost-effective home appliances, so that Galanz becomes a global happy family. Life partner.
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