I still remember that at the Shanghai Kitchen and Bath Show in early June this year, the Martian integrated stove used a unique Chinese-style wedding ceremony in the exhibition hall to announce the news of the upcoming Martian integrated dishwasher.
At the Shanghai Kitchen and Bath Show in June, Martians announced the upcoming opening of the integrated dishwasher.
At the scene of the exhibition hall, a bride dressed in a phoenix crown, with a red hijab on the head, sat in the doorway, and the waitress surrounded by her hand held a pair of 'integrated stove dishwashers, and invited you to unveil in July' couplet.
Now, after waiting for nearly two months, this welcoming ceremony finally ushered in the climax.
On August 1st, on the occasion of the 2018 National Franchise Conference, the Martians held a new product launch conference at the InterContinental Wuhan Hotel with the theme of 'Leading the Wind, Creating Unconventional Trends', officially unveiling the Martian integrated wash. The mystery of the 'beautiful bride' of the bowl machine.
On August 1st, the Martians held a new product launch conference, 'Leading the Wind, Creating Unconventional Trends'
This wedding ceremony finally reached the climax moment.
Huang Weibin, general manager of Mars Kitchenware Co., Ltd., and Hu Mingyi, deputy general manager, unveiled the red hijab for the mysterious 'bride'.
In the long-awaited, Martian integrated dishwasher officially unveiled
It is understood that this integrated heavy-duty dishwasher is a sincere work that Mars people have built for three years and invested tens of millions of research and development expenses. Its launch indicates that Mars will officially enter the market with great development potential. The dishwasher market is gradually formed to solve the kitchen fume, cleaning the two major pain points of the integrated stove and dishwasher as the core, with the cabinet as the carrier, and supplemented by the intelligent electrical product layout.
Huang Weibin made it clear at the press conference: 'The introduction of integrated dishwashers will become a new development opportunity for Martians. In the future, Martians will develop a development strategy for the whole kitchen, and plan to introduce garbage processors, water purifiers, embedded ovens, etc. Related categories, continue to expand product advantages. '
Huang Weibin, general manager of Mars integrated stoves, said that the introduction of integrated dishwashers will be another opportunity to promote the development of Martians.
At the press conference, facing the franchisees who are eager to go to the stage and look forward to their glory, Chen Nai, the product manager of the Martian marketing department, proudly named this product the third-generation dishwasher.
Chen Nai, Product Manager, Mars Market
So what are the unique features of the new integrated dishwasher of Martians?
The first is the innovation in product structure. As we all know, in the current domestic development of the hot dishwasher market, mainly includes embedded, sink and on-stage three-structure products. The Martians are integrated this time. The appearance of the dishwasher appears. Compared with the above three dishwasher products, the integrated dishwasher is relatively more complicated in structural design due to the integration of various kitchen functions.
Li Xiaozhu, chief engineer of the Martian integrated dishwasher D7 project
It is understood that this new product of Martians includes dishwasher, disinfection cabinet, drying cupboard, water softener, cupboard, drain basket, cutting table, fruit and vegetable / seafood washing machine, sink nine parts, no Doubts need to work hard on structural innovation.
In this regard, after seeing the product introduction, a franchisee said very convincingly: 'I have never understood what kind of product will take three years to prepare, but now I finally understand, this dishwashing There are really too many different products. '
Martian integrated dishwasher D7 project industrial designer Zhou Zhangling
Second, it is a breakthrough in function. As mentioned above, this new product of Mars includes nine major components, so it is naturally very powerful in the integration of functions, but this product has a breakthrough in function. More than just a simple superposition.
According to reports, this product is equipped with the residue crushing and dishwashing system, the adsorption double fruit and vegetable purification system and the kitchen integrated cleaning center, the world's first core technology; also has tableware residue treatment technology, eddy current adsorption cleaning technology, double ultrasonic resonance resonance Technology, counter-boost injection technology, ion exchange soft water technology, six leading technologies; In addition, in humanized design, with double-layered sink, large capacity, 28.4° satin silver control panel, adjustable bowl basket five humanized design It is no exaggeration to say that this product can be said to bring together the best technology and design in the current dishwasher market.
Third, and at the core, the introduction of this integrated dishwasher fully reflects the forward-looking and leading nature of Martians. Since its inception, Martians have attached great importance to product quality and design. In the end, the product has built the core competitiveness for Martians. From 2011, inspired by the five-star sailing hotel in Dubai, the X7 with curved suction port has won the first in China's kitchen electric industry for 60 years. The IF Gold Award promotes the industrial design upgrade of the integrated stove industry; by 2015, the industry launched the steamer integrated stove X2Z, which created the third generation of integrated stove products, and triggered the industry to follow suit; The first X7 upgrade with high-temperature jet cleaning has further established its high-end brand positioning. Mars has always been at the forefront of the integrated stove industry.
The release of the integrated dishwasher will become another milestone in the development of Martians. It will stir the dishwasher market and promote the iteration of dishwasher technology. The vane of the stove enterprise to the transformation of the overall kitchen solution.
