On July 31, No. 8899 Dongfeng Street, Changchun Automobile Industry Development Zone, the new headquarters of China First Automobile Group Co., Ltd. The red flag brand, which has experienced 60 years of wind and rain, celebrated its 60th birthday here.
The heavy history should not be a heavy burden, but it is not a shackle and a bondage. 60 years ago, the red flag brand fell to the ground, the first red flag car was successfully trial-produced; 60 years later, the wind and rain, striding on a new journey The new red flag, with the perseverance and boldness of the original intention, is practicing a self-breakthrough and transformation.
Some people say that the year of the flower is enough to qualify for a leisurely day; some say that the year of the flower is enough to have the qualifications to lie on the credits of the past, relying on the old man to sell the old man; the red flag, but in the year of the armor, opened a The journey of rejuvenation, this is no shortage of history, no shortage of stories, no lack of aura of red flags, no vitality and vitality.
Generations of red flag people inherit the red flag spirit
An award ceremony for 'Zheng Jing·Red Flag People' became the core of the Qingsheng scene.
More than 60 outstanding red flag people were awarded the title of 'tribute to the red flag.' Among them, the old generation 'FAW people' who had contributed to the birth and growth of the Hongqi brand for China FAW, also had the same The heavy responsibility, the unrestrained backbone, and the youthful, energetic new generation; both R&D, manufacturing experts and first-line technicians, Red Flag brand suppliers, distributors, and the Red Flag brand Owners and fans.
'On the occasion of the 60th anniversary of the Red Flag, we commend the tribute to the red flag. It is to show the indomitableness of the generations of red flag people, the courage to fight, the pursuit of excellence, and to inspire more red flags, not forget the original heart, adhere to the dream, Forever passion, high morale, and strive to revitalize the red flag brand. 'China FAW Chairman, Party Secretary Xu Liuping said at the awards ceremony.
It is their hard-to-break complex of the Hongqi brand. The red flag brand and the red flag spirit have been passed down from generation to generation. It is their perseverance and loyalty that they have achieved their revival for the 60-year-old red flag brand.
The reform achieved seizures in the first half of the year.
In a blink of an eye, Xu Liuping's 'Northern' has served as the chairman of China FAW, and the party secretary has been a whole year. Looking back on this year, China FAW's changing industry is obvious to all, and the facts are also strong proof that under the leadership of Xu Liuping, China FAW The reform is harvesting results.
In the first half of this year, China FAW produced 1.652 million vehicles, up 2.7% year-on-year; cumulative sales of 1.713 million vehicles, up 7.1% year-on-year, continued to outperform the market; operating income in the first half of the year increased by 30.4%, total profit year-on-year Increased by 11%, exceeding the annual budget task.
As the core of the reform, from the release of the new strategy at the beginning of the year to the rapid landing, the change of the Hongqi brand is immediate. In the new era, the new red flag, the new dream, the new strategy of the new red flag strategy, the new red flag set off a wave of brand revitalization. We are delighted to see that, regardless of brand, product, technology or quality, service and other aspects, the new red flag has achieved a shining stage results. 'Xu Liuping said.
The growth of terminal sales data is the new red flag, the most direct and most powerful evidence of the new changes. In the first half of this year, the Hongqi brand produced a total of 9,235 vehicles and sold 9,363 vehicles, of which the monthly sales in June exceeded 3,000. The performance of the brand high-end passenger car segment is eye-catching. As the first model launched after the release of the new strategy of the Red Flag brand, the H5 is listed, allowing the industry to see a different new red flag, a new fashion, new vitality, new Vigorous red flag, a new red flag with courage to lay down and drive to consumers. The continuous increase in terminal sales, the increasing proportion of young fashion consumers, also indicates that the new red flag brand represented by H5 is changing. Follow the new direction and new goals in an orderly manner.
In the future, according to the development trend of the industry, the Hongqi brand will gradually improve the product layout in the H-series, L-series, Q-series and S-series covering multiple price ranges and market segments, while focusing on the planning of new energy vehicles in 2023. Around the year, all models of the Hongqi brand will be electric-driven.
Reform is a marathon that tests endurance
Reform requires perseverance and perseverance; reform is like a marathon that tests endurance. The staged outcome is only the past. For China FAW and Hongqi brands, the victory over the reform marathon still requires more endurance.
'Only reform can accelerate the innovation and development of China FAW; only reform can accelerate the revitalization of the Hongqi brand. In the process of reform, we must face the problem, direct the pain point, aim at the first-class, forge ahead, comprehensively strengthen independent innovation and emerging business, and realize the strategy. Transformation and high-quality development; we must seize the opportunity of the global automotive industry reform and comprehensively deepen the reform of state-owned enterprises in the new era, resolutely achieve the red flag, grasp the autonomy, strengthen cooperation, innovate, quickly deploy, reform, and strive to build China's first , the world's leading travel service company. ' Xu Liuping said.
It is reported that in the first half of this year, on the basis of optimizing and adjusting the organizational structure of the company in 2017, China FAW will further sort out the business responsibilities and asset relationships related to the headquarters and various business segments, and gradually implement the 'institutional energy increase and decrease'. Focusing on the red flag brand and new business development, we will strengthen the R&D system 'integrated management' system, optimize the responsibilities of various R&D institutes and organizational settings; at the same time, quickly support new business development, establish Red Flag Township Business Management Department, new technology and new business Innovation Department and FAW Travel Company, Hongqi Zhixing Technology and other 6 companies.
A reform of 'leading cadres can get on and off, employees can get in and out, pay can be high and low, and institutions can increase energy and reduce' will continue to advance in depth. Among them, how does China FAW continue to decisively cut off various constraints? To release more reform positive energy? How to aim the reform blade to the real core and pain point? For China FAW, which is at the base of strategic transformation and has achieved the reform results, the future road has a long way to go. The changing red flag, everything is just the beginning.