Set micro-network news (text / Luo Ming) As early as the release of Galaxy S9, Samsung officially optimistically estimated that its sales are better than Galaxy S8, but the media has the opposite opinion, there are reports that Samsung's domestic consumers are right Galaxy S9 is not interested.
Recently, market research organizations released reports that the sales of the Galaxy S9 in the second quarter were lower than the first quarter. Some even said that the Galaxy S9 became the worst-selling Galaxy S series flagship since the Galaxy S3 launched in 2012.
In Samsung’s second-quarter earnings report, the official had to admit that the sales of the Galaxy S9 were lower than expected.
Samsung’s operating profit for the second quarter of this year increased 5.7% year-on-year to 14.9 trillion won (approximately US$13.3 billion), the lowest quarterly profit growth for Samsung Electronics since the first quarter of 2017. Net income was 11 trillion won (approximately 98) US$100 million), sales revenue fell 4% to 58.5 trillion won (about 52.3 billion US dollars).
Samsung attributed this result to its flagship mobile phone, the Galaxy S9. Seasonal and low-cost mobile phone competition caused sales to be lower than expected. In particular, two Chinese companies, Xiaomi and Huawei, have become their strong competitors, giving Samsung in China and India has brought pressure.
The Samsung mobile division's performance of the Galaxy S9 is even worse. Its operating profit fell to 2.67 trillion won, down 34% from 4.06 trillion won in the same period last year.
So is Samsung indifferent to the lower-than-expected sales of the Galaxy S9? Of course not, Samsung took action, that is, the Galaxy Note9 was released ahead of schedule to boost sales. Samsung has confirmed that it will hold the Galaxy Note9 conference in New York on the 9th of this month, Galaxy Note9 National Bank Edition conference will be held in Shanghai on August 15th.