The pinnacle of image quality: Sony released the flagship new A9F OLED TV and Z9F LCD TV

Sony Z9F

On July 31st, US time, Sony announced two new A9F OLED TVs and Z9F LCD TVs in New York, USA. They are equipped with a number of patented technologies and image optimization solutions based on the newly developed image processing chip X1TMUltimate. Sony named the A9F OLED TV and the Z9F LCD TV 'MASTER Series' because it has the highest quality display technology from Sony, and the quality is close to the professional level monitor used by the film makers, hoping for the 'MASTER Series' TV. The machine can be fully loyal to the creators of the original creation of the TV products. Experienced Sony engineers also set a strict product evaluation standard for the 'MASTER Series' products, so Sony is confident to bring the highest display quality of the living room entertainment Level.

Sony A9F

The A9F and Z9F LCD TVs of the same 'MASTER Series' are equipped with a new generation of image processing chip X1TM Ultimate, which is the core of the deteriorating image quality. Based on the brand's deep technical accumulation in professional cameras and monitors. R&D experience, Sony deeply understands that the well-developed signal processing technology can bring an intuitive improvement to the image quality performance. The image processing chip X1TMUltimate has an Object-based Super Resolution that can intelligently detect and analyze an object in the image. This gives you amazing detail and accuracy. Moreover, Sony has further optimized the HDR dynamic image-by-image reshaping technology, which enables independent digital repair of each object in the image, resulting in a better three-dimensional image, delicate and accurate. The material, ultimately showing a more realistic and vivid image.

For a long time, Sony and video production professional organizations and production staff have worked closely together. Not only did it successfully develop an image mode that meets TV production standards in 2000, but also recently standardized HDR and successfully applied it to Sony Pictures. In the production of movies.

The 'MASTER Series' also supports the industry-leading CalMAN, Display Calibration software from Portrait Displays, which is widely used in broadcast, production, post-production and other professional fields to meet the strict quality control requirements of content creators. It can solve the problem of image quality degradation after long-term use of TV. (The CalMAN application software needs to be installed on the computer, the 'CalMAN for BRAVIA' application and the visual pattern signal generator, colorimeter and other related hardware are installed on the TV)

Innovation in picture quality, sound quality and aesthetic design

The flagship TV A9F OLED TV is powered by Pixel Contrast Booster, Sony's unique OLED panel control technology that maximizes color gamut in high brightness conditions, maximizing dynamic range and restoring more texture detail in images .

The A9F OLED TV is also equipped with the newly upgraded Acoustic Surface Audio+TM technology to achieve the highest level of sound quality. Last year's hot A1 series was the first to adopt the Acoustic SurfaceTM technology, which was also adopted by the A8F released this year. After the Acoustic Surface Audio+TM technology, a driver and an additional bass channel are added to the center of the screen to form a complete 3.2-channel system. The new drive is like a TV theater hidden in sound (acoustically Transparent) The center speaker at the rear of the screen. The A9F's three drivers and two side subwoofers create a very rich sound field that greatly optimizes the listening experience. At the same time, the A9F also features a center speaker mode, which enables Acoustic Surface Audio+TM Technology can act as a center speaker for home theater systems.

The new LCD Z9F LCD TV adopts the new X-Wide Angle, which ensures consistent image quality at all viewing angles, and can effectively alleviate the color cast phenomenon that is easy to appear in traditional TV side view. The real color can be seen in any position. With the powerful Octavia dynamic technology, Z9F LCD TV can effectively reduce the brightness and clarity of the picture while reducing the dynamic blur, thus effectively overcoming the image quality challenges that are easy to appear in LCD TVs. .

'MASTER Series' A9F (65', 55' model) 4K HDR OLED TV

・ Equipped with Pixel Contrast Booster's OLED display technology, with 8 million self-illuminating pixels and Sony's unique OLED screen controller, it can make black more pure, more vivid colors, wider viewing angle, and bring more full vision to users. enjoy.

・ The image processing chip X1TMUltimate, equipped with Object-based Super Resolution, HDR dynamic image-by-image reshaping technology, 14bit smooth gradient technology and black image technology such as dual image database, enhances the 4K HDR viewing experience.

・ Acoustic Surface Audio+TM technology creates a rich sound field with three sound field drivers and two side subwoofers to dramatically enhance TV listening performance.

・ Support CalMan professional calibration.

・ Teli's charm display technology brings true and wide color gamut performance, further improving color accuracy.

・ Minimalism of artistic and functional coexistence: The screen is designed with no base and only has a bracket on the back.

・ Use voice search to find your favorite entertainment content more quickly. Voice search allows you to operate your TV with just a few clicks, without having to go through complicated navigation interfaces or cumbersome typing processes.

'MASTER Series' Z9F LCD TV (75', 65' model) 4K HDR LCD TV

・ The image processing chip X1TM Ultimate, equipped with Object-based Super Resolution, HDR dynamic item-by-item reshaping technology, 14bit smooth gradient technology and black image technology such as dual image database, enhances the 4K HDR viewing experience.

・ Equipped with X-Wide Angle, it can solve the chromatic aberration problem that is easy to appear when watching TV in the lateral direction. You can enjoy true light and color and color no matter where you watch.

・ Equipped with a dynamic direct-lit backlight system with ultra-high contrast.

・ Mingrui dynamic technology is enough to make the fast moving picture clearer and smoother. It can reduce the blur phenomenon while accurately controlling the dynamic picture. In high dynamic scene, it can also display the real picture except the brightness loss.

・ Support CalMan® professional calibration.

・ With the elite light control PRO technology, it can accurately balance the brightness of each area of ​​the screen, and achieve better color contrast. Its brightness range is three times that of traditional LCD TVs, which can enhance various image content to the quality close to HDR.

・ Teli's charm display technology brings true and wide color gamut performance, further improving color accuracy.

・ Simple and refreshing cable management solution, the desktop is more beautiful.

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