Today, Sinos announced the sales volume of the domestic mobile phone market in the first half of the year. According to the official information, the OPPO brand became the biggest winner, ranking first with 38.13 million sales; and vivo was not to be outdone, followed by 3551 10,000 sales became the second place; Apple's mobile phone brand sales in the first half of the year was 32.11 million (China), ranking third in the list. Huawei and glory ranked fourth and fifth, with sales of 30.57 million units and 28.39 million units respectively; Xiaomi followed the sixth place with only 26.7 million units. In the first half of 2018, the domestic mobile phone market shipped 196 million units, down 17.8% from the previous year. Among them, the domestic mobile phone brand shipments were 176 million units, down year-on-year. 18.6%.
From the above data, we can see that the situation of the domestic smart phone market has undergone tremendous changes. The domestic mobile phone brand is on the rise. The fierce market competition has stimulated the vigorous creativity of mobile phone manufacturers. It is also a high rise, showing consumers' recognition of domestic mobile phones. And glory has also ranked among the top five this year, with a total sales volume of 26.05 million.
Today is the fifth year of glory. As a young brand, the achievements of glory are inseparable from its constant pursuit of quality. In recent years, glory has been constantly seeking innovation and breakthrough, and vigorously promoted the innovation of smart phone technology. It also introduced the original GPU Turbo technology, which increased the graphics processing efficiency to 60% and greatly reduced the power consumption of mobile phones. Currently, the glory Play equipped with this technology has achieved good results in the market and won the consensus of consumers. Praise. I believe that in the second half of the year, glory can achieve even better results.