On July 28th, jointly sponsored by Oaks and Jingdong, the SCC Super Run Club joined forces to create the 'AUX Super Run Red Racing Speed', which was held in an innovative manner, combining innovative new product launch with super-running racing to break through' The release form of the product “Island” has created a super-sensory feast of rapid enthusiasm. As the launch of the Jingdong Oaks Super Brand Day on August 1st, the event's highlights were released by the Oaks Super Run Air Conditioner, which once again helped to revolutionize the quality of the air-conditioning industry.
(Aux Super Race Competition 趴 conference site)
Passionate feast Super run concept full experience
This super-running red racing speed focuses on the super-running elements, bringing the speed and passion to the user to bring the rapid super-running carnival feast. At the meeting, arrange the super-running and pick-up guests, 'zero distance' to experience the super running The extraordinary experience. As the core of this 8.1 Jingdong Superx Super Brand Day, the two teams on-site PK, in the form of racing cars to determine the final result of the promotion, officially opened at 0:00 on August 1st, the largest for online users Promotional strength.
(AUX Super Run Red Racing Speed Event Super Run Guest Transfer)
Aux super red air-conditioning listed party, accompanied by a cool video, Aux super-running air conditioning shocked debut, burning the 'super run red' color of countless fans, dynamic streamlined appearance, new products after the appearance of countless, Oaks The release of the ultra-run air conditioner once again pushed the atmosphere to a climax.
(Aux super race, competition scene)
In the product exhibition area, many participants are competing to watch this Oaks super-run air conditioner. Not only has a stylish and avant-garde design, the performance of this air conditioner is even more amazing! With TS fast cooling and heating technology, 30 seconds fast Cooling, performance comparable to sports car engine; built-in high temperature sterilization function, make the output air more clean and fresh; run quieter, build a quiet and comfortable home environment.
Cross-border cooperation, layout of young consumer groups
At the meeting, Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, pointed out that today's large batch of 80, 90 has become the main consumer group, and the main users of air-conditioning purchases are mainly concentrated in young groups. Young people are more admired for high-quality lifestyles, and also have individuality for goods. The need for differentiation and diversification, while paying attention to quality and paying more attention to the identity of brand tonality.
Based on the trend of younger consumers, Oaks has been strengthening its marketing strategy in the young consumer group in recent years, deepening the Internet, and constantly arranging the market for young consumer groups. Now Oaks has become a label for young fashion. From creating a number of young consumers. The big movie, to the cool running event that combines fashion, fashion, technology and other elements - 'AUX RUN' to more young people, to a number of animated series of movies based on the brand mascot Xiaoao, They are deeply loved and sought after by young people.
(Xu Dongsheng, Chairman of China Household Electrical Appliances Association, delivered a speech)
Focusing on the younger group and the emerging form of the Internet has made the outstanding Oaks performance today. As one of the earliest home appliance brands cooperating with JD.com, Oaks has already started to log in to the JD platform since 2010. In 2016, Aux became the first inventory of JD Air Conditioning. , financial, after-sales and other data completely open brand. In 2018, Aux has deepened the strategic cooperation with JD.com in the identity of Jingdong Home Appliances GSKA project's highest level 'Seven Star Brand', and established a sales target of annual sales of 15 billion yuan. Based on the high degree of synergy between product quality and the crowd, I believe that the future will collide with more sparks.
Product upgrade Practice quality upgrade route
As early as May of this year, Oaks and the Ferrari Club carried out cross-border cooperation, which was the first in the industry. At the same time, it was unveiled by Ferrari Club members. It was widely concerned by the industry and consumers. Now, Oaks has cooperated with Jingdong. The 'AUX Super Run Red Racing Speed' was held and the Oaks Super Run Air Conditioning was released, which once again triggered the industry's attention to quality and personalized product trends.
(Aux super running air conditioner real machine)
In this regard, Jingdong Home Appliances President Liu Jun said that in the long-term friendly cooperation between the two parties, Jingdong Home Appliances witnessed Oaks's promotion of consumption upgrades and online shopping, with the help of Jingdong Home Appliances to actively embrace e-commerce, and advance into the domestic front-end of home appliances. The process of this year's Jingdong 618 global mid-year shopping festival, Aux strength occupied the first place in the Jingdong home appliance 618 air conditioning sales list, the first half of the sales is more than last year. This time Oaks will have a unique super run The red element is integrated into this super-running air conditioner, so that everyone can see that it not only has the unique red color of the super sports car, the design and the line, but also has the ultimate quality like super running, which combines youthful vitality and scientific strength.
'We expect that Oaks will be able to refresh its sales record again on August 1st's Super Brand Day. It also hopes to be personalized, stylish and exclusive Ferrari custom air conditioner, which can redefine domestic high-end air conditioners and become a new quality benchmark. . Liu Jun said.
(Jin Dong, President of Jingdong Appliances)
Nowadays, with the improvement of consumption level and the maturity of the home appliance industry, the price factor has gradually weakened the role of sales promotion. How to improve product value and tap the deep demand of consumers has become the consensus of the development of the home appliance industry. The traditional air-conditioning industry has also ushered in high-end. Turning, quality, personalized change opportunities.
(Ox Jingdong team PK fixed super brand day welfare)
In the face of the new consumer environment, Aux Air Conditioning has been comprehensively upgraded in terms of product, technology, performance, experience and other dimensions. With the pursuit of product quality and the unremitting persistence of innovative technology and high-end brand tonality, in many competitions The company stands out from the crowd, bringing consumers a subversive tradition, beyond the imagination of new products, achieving a comprehensive upgrade of the brand and quality. The Oaks air-conditioning united with Jingdong, SCC super-run club to create 'AUX super-running red racing speed', The best interpretation of Oaks quality upgrades, but also a strong testimony to achieve self-breakthrough.