More and more families are now equipped with water purifiers, or are starting to pick them up—after all, in their view, nothing is more important than the water quality of the entrance. It is also based on the development trend of the invention, domestic institutions. It is predicted that by 2020, the water purifier market is expected to reach a penetration rate of 33.48% in urban households.
At present, with the increasing demand for quality and daily life, new appliances such as water purifiers have emerged, water purifiers, formaldehyde detectors, and fresh air systems have gradually become one of the most influential categories of consumers. All home appliance brands are also optimistic about clean water. Business opportunities, increase investment, expand production, expand the market. Although the domestic water purifier market is developing better, as a niche product, it is still necessary to continue to eliminate consumers' sense of distance to the water purifier, focusing on daily application scenarios. In-depth product promotion.
In recent years, the growth of the water purifier market is gratifying. According to public data, the water purifier market in China is close to 100 billion yuan in 2017, with a year-on-year increase of more than 30.84%. Currently, water purification equipment is mainly divided into microfiltration, ultrafiltration and reverse osmosis. Three major technologies. Among them, reverse osmosis water purifiers have high effluent quality, market share has exceeded 51%, production enterprises are close to 3,847, and annual sales have reached 10 million units. According to forecasts, 2018 water purifier sales are still Will maintain a growth of more than 15%, the overall size of the industrial chain will exceed 32.7 billion yuan.
In the eyes of the industry, a new generation of environmentally friendly products represented by water purifiers and fresh air systems are becoming an essential element of Chinese home appliances. In fact, at different stages of economic development, consumers have formed a family of 'standards' The standard, as it was 50 years ago, is the 'three big pieces' represented by sewing machines, bicycles and watches. The new three big pieces represented by color TVs, refrigerators and washing machines 40 years ago. Today, the green economy is booming. Green appliances, including water purifiers, are constantly adapting to the needs of the 'new middle-income group' quality of life.
As a modern home appliance, the water purifier can bring convenient and healthy drinking water processing methods. Its mode is precise and controllable, which can restore the original taste of water resources. Clean water has advantages in ensuring healthy drinking water and low carbon cycle. In the traditional water-making process, it can effectively solve the problem of high water consumption and lead the industry to improve water efficiency. The industry believes that water purifiers can replace many manpower work, such as filtering heavy metal ions, scales, bacteria and other impurities in water, and far more than artificial Intelligent, digital.
In the case of optimistic water purifier business opportunities, home appliance companies have increased investment, expanded production, and actively expand the market. From the feedback of users, in order to meet the public's demand for water health, the frequency of water purifiers is being presented. The market has a good response to the water purifier. Everyone feels that the operation is very convenient. 'Water treatment often comes from demand, but water purification can penetrate daily life. 'The water purification technology is constantly improving, and the products are more practical. Easy to use, water purifier will become one of the must-have items of Chinese home appliances.
Although the domestic water purifier market is developing better, it also faces some challenges. At present, domestic water purifiers have low penetration rates and low product awareness. Many consumers are still unfamiliar with water purifiers and have no real contact. Over-products have severely restricted the release of market potential. Due to the lack of effective promotion channels, the promotion of water purifiers is far less than that of traditional household appliances. Water purifiers are still limited to word-of-mouth communication, how to make consumers contact, and experience the charm of water purifiers. It is difficult to tackle the problem in the future.
In the eyes of many people in the industry, innovation is the key to opening up the water purifier market. It is necessary to dig deeper and effectively solve the pain points of users. At the same time, eliminate Consumers' sense of the distance between water purifiers and the promotion of daily application scenarios is a good path. Next, we should promote the daily attributes of water purifier water filtration comprehensive services, water saving values, intelligentization, etc. The cake in the market is bigger, so that more consumers can feel the charm of the water purifier.
The water purifier industry is still in the initial stage of consumption popularization, and some people need to take the lead in establishing a common promotion path to achieve brand building and industry development. The industry believes that it is necessary to take measures to expand the consumption awareness of water purifier equipment and build enterprises and consumers. Communicate bridges, trigger public enthusiasm for new products such as water purifiers, and push water purifiers into thousands of households.