Last week, the news of the e-commerce platform of the main fight group mode successfully hit the US stock market Nasdaq, which attracted many people's attention. But at the same time, the fight is also controversial. Among them is the sale on the platform. The problem of counterfeit goods, some people questioned: 'Even if you put a lot of listings, can you control the fakes?'
'Picture more and more' multiple items are suspected of selling fake
On July 28th, there were media reports on the display of Xiaomi Vision, Samsung Audiovisual, VDVD Mobile, Skyworth Cloud, Yali Adolf and other products suspected of infringing related brand rights, including mobile phones, TV, daily, etc. Multiple categories.
Fighting more and more App Search TV appears top-ranking counterfeit products
Skyworth issued a statement requesting more sales to stop selling
In the afternoon of the same day, Skyworth issued a statement saying that it has already paid attention to the sale of a large number of counterfeit Skyworth brand TV products on the 'Pan Duo Duo' platform, which seriously infringed on the rights of consumers and Skyworth brands. Skyworth is currently negotiating with many parties. Stop selling the sale.
Zheng Yuanjie reported a lot of reports and asked to stop selling pirated books.
On July 29th, the fairy tale writer Zheng Yuanjie said on Weibo that there are sellers selling pirated Pipiru books on the platform, which is suspected of infringing on his copyright. 'With the lawyer's evidence preservation, the purchase of books is indeed a pirated book. The anti-counterfeiting logo on the back cover was actually printed. 'Zheng Yuanjie asked for more and more immediately to stop selling related pirated books and punish sellers who closed the sale of pirated books.
Zheng Yuanjie Weibo screenshot
In fact, it’s not the only thing that has happened recently. In June this year, the media received a lot of complaints from customers, saying that they have purchased the food additive ethyl maltol in a multi-platform platform. Upon arrival, the product was found to be pungent. By inquiring about the serial number of the product and the product manufacturer's product appraisal report, it was judged to be a fake. Customer Ms. Sun asked the seller and the platform to return the refund, and made corresponding compensation, but the fight and the seller refused to admit it. Selling fakes.
Refreshing the fastest listing record of Chinese Internet companies
From the launch of the company to the listing in September 2015, it took only two years and 11 months to renovate. It has set a new record for the fastest listing of Chinese Internet companies. How do you quickly grow up?
The industry believes that in addition to the full use of the advantages of social platforms, there is another important reason is its low-cost strategy. A lot of low-cost strategy has attracted a large number of users below the third- and fourth-tier cities, and fully digested This part of the 'demographic dividend' has accumulated more than 300 million users in less than three years. There are big data statistics, 70% of the users are women, and 65% are from the third- and fifth-tier cities. This group belongs to price-sensitive customers. A lot of low-cost strategies firmly grasp the core needs of these people. While other e-commerce 'consumption upgrades', it uses low prices to achieve differentiation, avoiding the positive competition with the giants, through mining The market below the third and fourth line, where the penetration rate is not high, has achieved rapid expansion.
What does it mean for companies to go public in the US?
China and the United States have different securities listing and trading systems. China implements an administrative approval system (the 'audit system') and the United States implements a filing system. The China Securities Regulatory Commission has a substantive prior review of all aspects of the enterprise, and the US Securities and Futures Commission Enterprises meet the principle of information disclosure for post-event supervision. From the perspective of auditing time, under the domestic listing audit system, IPO filing and auditing takes a long time. Because of this, there are many domestic enterprises, especially small and medium-sized enterprises or innovative ones. Enterprises choose the US capital market, because in terms of listing requirements, listing process, listing model, financing, etc., they can quickly meet the company's expectations.
CCTV Review
Business model success does not mean that business fundamentals can be discarded
For the Internet 'new upstart' that has just been ringing the clock, the turnaround is being sounded by the integrity alarm. This is indeed true. But this is not the first case. The fake goods are rampant, and the credit has been discounted. Some netizens even ridiculed it as 'the eve of the evening'.
The advertisement of 'App' that is used by more than 300 million people is popular all over the country. It is because of the Taobao, Jingdong, there is a market for hundreds of millions of people in the low-cost consumer market. The e-commerce pattern that has become solidified has created a bloody road. This is a huge consumer gap that coexists with consumption upgrades. It is a demand and an opportunity. A lot of users, extremely sensitive to price, have time to use social relationships, help me cut One knife'; a lot of fight is also pegged to this group, thus harvesting the long tail market.
However, the success of the business model does not mean that the basic principles of business can be discarded. The minimization of small profits but quick turnover does not mean allowing the proliferation of counterfeit goods. Not selling fakes is the basic principle that is established in any commercial society. Basic respect. To put it another way, we can't make a fake in the countryside like a hamster, while allowing an easier-to-manage e-commerce platform to close one eye of a fake. Rejecting fakes, 2. To prevent shoddy and maintain brand interests, e - commerce platform has a natural obligation.
There is no anti-counterfeiting action. There are many online advertisements that have been 'freezing money' for a large number of retailers before listing. However, if you are determined, you must look at how much your determination is. Can you get rid of the historical burden as soon as possible and complete the business ecology? The transformation and upgrading, testing a lot of managers for the company's future self-design.
Anti-counterfeiting is the obligation of e-commerce platform
There is also a voice that China is still a country in transition, and that fake and fake sales will occur more or less. If fakes are not mixed, they will be in other places. Even the electric business community will use the 'historical vision' as a big fight. 'A bunch of people questioned a lot but didn't question Taobao (how it started), which shows how forgetful our society is.'
This is actually reversed and it is true, people are not forgetful. Taobao bought fakes, everyone has experienced it, but just because it was pitted, so hope that fakes disappeared, is this not human nature? Further, Compared with Taobao's early days, China's e-commerce economy has long been different. It is not the most normal expectation that entrepreneurs will surpass their predecessors today. Not only ignored the obligations of the platform, but also lived up to the results of the e-commerce industry to win.
E-commerce rapid development, no sale should be the bottom line
The price may not be good, but the abandonment of counterfeiting, the cottage is the bottom line. Therefore, we hope that we can effectively fulfill the platform responsibility. In fact, whether it is for the Internet platform for content production or for the e-commerce platform, The things on your own site have become the consensus of the development of the Internet industry. In the long run, no company that wants to go far can circumvent this 'compulsory course'.