More and more listings, founder, chairman and CEO Huang Yucheng, the fastest 'upstart' in history, worth rising to tens of billions of dollars, surpassing Liu Qiangdong. At the same time, there is a lot of debate about the success of counterfeiting and counterfeiting. It is also unprecedentedly fierce. The other side thinks that one penny is worth the price, and the consumption upgrade is the king. The support side thinks that you don’t understand the trend of the 3rd and 5th and the rural areas in the first and second lines. Anyway, no one can convince anyone.
Then the question has come. Is there a lot of counterfeit and shoddy issues that are so serious as online transmission, so that Skyworth, a well-known writer publicly denounced?
Recently, Tianfeng Retail acquired the top 100 SKUs (inventory units) through the reptiles as of July 27, and the most recent 30 trading days.
Through analysis, it is found that among the top 100 commodities in home appliance sales, the transaction volume of the first 30 trading days totaled 79.23 million yuan, and the sales volume was 137,100; the total number of products suspected of counterfeiting brands was 39, and the 39 brands accounted for a total of sales. Compared with 57.82%, sales accounted for 63.37%.
Nearly 30 days of sales of the top three SKU sales accounted for 35% of the top 100, they are cherry blossom CHEBLO air-conditioner hang-up, Konka KOIVIKDA HDTV 4K, Rongsheng ROSHELLE, total sales of over 27 million yuan. And all three products are fake Goods, Chinese uses the same Chinese name as the famous brand, but the English LOGO is different.
Tianfeng Retail added that the reason for choosing the home appliance industry is that the brand of home appliance products is easy to be identified, which may lead to data inaccuracy due to reptiles. Especially when there are multiple price options, the sales data of the climb is estimated.