On July 28, the 2018 cold year air-conditioning market is about to come to an end. The overall situation of the major brands in the market has also been fixed, but the Oaks, which is innovative, quality, speed, and marketing industry, has apparently not slowed down. It is the joint e-commerce giant Jingdong, the largest super-running club SCC in China. It held a carnival party with a variety of fashion elements and a high-end young consumer group in Beijing Ruidewan Circuit. The racing 趴 8.1 8.1 Axe Jingdong 'Super Brand Day' conference. This event is the launching ceremony of the August 1st Super Brand Day on August 1st. It is the first industry in the multi-dimensional cross-border industry. It is also the 2019 cold year of Oaks Air Conditioning. 'High-end quality luxury taste' strong declaration.
Air conditioning industry's high-definition, Aux air conditioning to get
As we all know, the tide of domestic consumption upgrades has brought opportunities to the consumer market, but 80, 90 generations of young users will not 'sell' if they sell. The KIBO's '2018 Consumer Trends' report shows that the price as a purchase factor is declining. 12.8%, the importance of experience has doubled. As a cold-blood machine, air-conditioning products are more difficult to stimulate demand from the perspective of emotional resonance, and do not need to talk about taste, trends and other intangible elements that can influence consumption decisions.
Coincidentally, Oaks relies on its unique vision and taste, excellent technology, explosive marketing, and resonance resonance, which makes the air conditioner also have the concept of 'high definition' and become the target of the new rich family.
2017 Aux Air Conditioning launched and super running pk evaluation video, 30 seconds of cold, 1 minute speed performance stunning the public and peers. In May 2018, became the first brand of the air conditioning industry to hold the Ferrari club, and jointly launched the Ferrari club Member-specific custom air conditioner. At the end of July, the high-grade version continued to upgrade, the Oaks super-running air conditioner turned out to be a cool drift, racing to attract a large number of Austrian powder, especially the male fans who advocate speed.
Oaks super running air conditioner appeared
The process of rejuvenation of home appliances has been popular for many years. Apart from changes in spokespersons, product design, slogans, and communication platforms, it is really a product or marketing event that has a young family’s love and enthusiasm. Countable, and the existing case in the Oaks air conditioner has occupied the vast majority.
Whether it is the Ferrari Club or the SCC Super Run Club, the Aux Air Conditioning cooperation platform has a clear strategic consistency, and implements its new brand upgrade 'Blue Plan' released in May, which is from the image, technology, product and other aspects. Advance the brand strategy of 'Technology upgrade with product experience upgrade as the core'.
It is also because of the sales volume, brand power, coverage of the crowd, communication, and taste of the 'Ao Li Chicken Group', making the home appliance online giant Jingdong, also frequently throwing olive branches, to achieve mutual prosperity.
Oaks Jingdong Super Brand Day, double 钜惠 again '飙车'
In 2018, Oaks deepened its strategic cooperation with JD.com in the identity of the highest level of the GSKA project of Jingdong Home Appliances GSKA, and established a sales target of annual sales of 15 billion yuan.
Event Live Oaks, Jingdong Team Racing
On April 12th, Oaks Jingdong Super Brand Day, during the 618 period, Oaks refreshed the air-conditioning industry with many records and lists, which caused great concern in the industry. August 1st is the second Oaks Jingdong Super Brand Day of the year, and the discount highlights the brand and The platform is highly confident and absolutely sincere to the user: buy air conditioner to send thousands of gift packages, thousand yuan red envelope refers to 500 yuan ten-year warranty gold card +400 yuan travel coupon +100 yuan second repo member selection; purchase Designated air conditioning, the top 200 can return 200 yuan Jingdong e card.
The transformation of Aux Air Conditioning Sales Channel has received the attention of the brand, the merchants and the hot discussion in recent years. It has taken the lead in fully embracing the Internet and becoming the first brand of the Internet. It has accumulated a large amount of data, clearly portrayed user portraits, and formed a set of Internet brands owned by Oaks. The operating system is a real-life Internet marketing business in the home appliance industry. Even in the cold years of 2018, the retail of air-conditioned terminals at high temperatures is still under pressure. Oaks has got rid of the traditional channels that air conditioners have relied on for many years, with pure technology, quality, flexibility and efficiency. Turnover, face the user base, become an important participant and practitioner of new retail. According to third-party authoritative data monitoring, Aux Air Conditioning domestic sales continued to maintain high growth, the export volume of Oaks air-conditioner domestic sales increased by 48% from January to June 2018. %, far higher than the average growth rate of 21% of the industry, ranking first in the industry, which coincides with Jingdong's strategy.
Therefore, the cooperation between Aux Air Conditioning and JD.com has a multi-dimensional upgrade in quantity, scale, form and effectiveness every year, creating a true win-win situation and embarking from a strange circle of conflicts between online and offline interests.
On the Beijing Ruide Wanchao running track, Aux and Jingdong are represented by blue and red colors respectively, racing and galloping. In the face of the ever-changing business environment, the iterative demand for the pursuit of connotation and quality is at the same time. In the year of Oaks, the use of boutique air conditioners for the 'global wisdom of life' injected the Austrian energy. This is a great era, an era where dreamers live more exciting than dreams.