Water resources are the basic condition of social development, and water environment and water safety are of great significance to the sustainable development of society and the guarantee of people's quality of life. The use of water purification equipment, can filter harmful substances, accelerate the pace of residents to a healthy life.
Water purification equipment industry is in the development of the rising period.
Domestic water purification equipment market in the rising period 2012-2017, China's water purification equipment market in the rising period of consumption.
2017 the overall market situation is good, water purification equipment market size of 32.89 billion yuan, an increase of 18.3%, composite growth rate reached 43.42%, maintain a higher growth. -vertical contrast, water purification equipment growth in China's kitchen and bathroom market, the retail scale of more than 20 billion yuan in the subdivision areas have gas stoves, electricity storage water heaters, water purification equipment, gas water heaters, hood.
Among them, the scale of water purification equipment is 32.89 billion yuan, and the growth rate is the fastest, reaching 18.3%. On the one hand, it shows that the domestic water purification equipment market is larger, consumers have gradually improved the awareness of water purification equipment, has established a good basic consumption awareness, can save water purification equipment in the future promotion of domestic costs;
In summary, the vertical comparison of similar products, water purification equipment competitive advantage, the market growth faster.
In addition, the vertical comparison found that the domestic water purification equipment in the high-end market proportion of rapid growth, based on the 2015-year high-end price segment as the benchmark, 2017 high-end product ratio (price more than 4598 yuan/Taiwan) has reached 30.4%.
Note: In order to the four-cent law: according to the price from low to high ranking, the cumulative retail sales reached 25% divided into a paragraph, the above figure to 2015 categories of high-end price segment as the benchmark. --horizontal contrast, high-end water purification equipment significantly expanded compared to 2017 in the first quarter of 2018 and the first quarter of China's water purification equipment market share of different price segments found that 5000 yuan/above the price segment of the water purification equipment significantly expansion.
Water purification equipment Product structure upgrade, the proportion of high-end products increased significantly.
Analysis of the development prospect of water purification equipment industry
--Market growth potential is about to explode With the Chinese real estate market heating up, 2016, the National commercial housing sales area of 1,573,490,000 square meters, an increase of 22.5%, of which the residential sales growth of 36.1%; 2017 National Commercial housing sales area of 1,694,080,000 square meters, increase 7.7%, The residential sales area grew by 5.3%. Considering the housing decoration and the gap between the time lag factors, in recent years the growth of the real estate industry for the development of kitchen and bathroom industry is a clear positive.
Water purification equipment as a kitchen and health industry, one of the important products, will be a piece of good. In addition, according to statistics from China's National Bureau of Statistics, China's urbanization rate rose from 49.95% in 2010 to 58.52% in 2017, an average annual growth of 1.22%, is at a high growth period. China's urbanisation rate is expected to rise to 66.14% in 2026, according to the UN.
With the continuous development of the urbanization process, the rural population has been gathering to the city, the urban population is increasing, the use and demand of the kitchen and bathroom products including the water purification equipment is stronger than the rural residents, which will further promote the whole market of water purification equipment in the next few years.
--Water efficiency standard to force domestic import November 2017, AQSIQ, National Standards Committee issued gb34914-2017 "reverse osmosis water purification machine and water efficiency limit of the level of" national standards.
This standard for the implementation of the most stringent water resources management system, set out strict adherence to water efficiency control of the red Line, will be implemented in November 2018. The standard set the water production rate of the red Line, Level 5: Water effect limit of 35%. However, at present, more than 20% of the net aquatic water in the domestic RO water purifier has caused a huge waste of water resources. The China Institute of Standardization said it would eliminate at least 30% of its high water consumption products by setting water efficiency limits.
With the implementation of water efficiency standards, a large number of domestic water purification equipment will face elimination, leading to domestic high-quality water purification equipment supply and demand for a larger gap, this gap to foreign water purification equipment left a space for development.