Entering 2018, the earliest batch of '00' will also usher in the 18-year-old adult ceremony. The whole consumer group is gradually changing towards a younger one. The arrival of the tide of consumption upgrade has made the younger generation of users become the main force of the future home appliance industry. The consumer army, the overall image of the enterprise is upgraded, and the product development is an important performance. In today's material level, they are pursuing the quality of life. Most of them love the simple, natural living space, which is the appearance of home appliances. , function, comfort.
At the same time, the rejuvenation of marketing methods has become a major test for traditional home appliance companies. In the Internet of Things era, young consumers are more passionate about pursuing their own fashion on the social platform, popular, divided into different small circles. The user's attention is too distracting, and the brand's single-handedness always has limited influence, even staying in the bottleneck period, and stopping. If you can understand cross-border marketing, warming up with other brands, it may release the maximization of the brand value of both parties.
Cross-border is a new type of marketing model that breaks the tradition. It generally refers to the cooperation of brands in different industries. The biggest benefit of cross-border cooperation for brands is to let the original irrelevant elements penetrate each other and integrate them. A sense of three-dimensionality and depth. Just like the speed of air conditioning refrigeration and super-running, the two elements collide with each other, producing a wonderful spark.
(The main visual of this event)
As an air-conditioning brand with the 'Internet' gene, Oaks has been deeply involved in the young consumer market. From creating a number of micro-movies that match the young consumer group to the creation of the Xiaoao IP image, Oaks will focus on the marketing strategy of young consumer groups. Recently, in order to meet the individualized and diversified consumer demand of young consumers, Aux and Jingdong, SCC cross-border powder absorption, establish a benchmark for air-conditioning and luxury consumption, and open up the N-dimensional new marketing of the air-conditioning industry, propose a new development path for the air-conditioning industry. Reference object.
Comic countdown brand day play 'hunger' marketing
In addition to joining hands with Jingdong, SCC, this AUX Super Run Red Racing and 8.1 Oaks Jingdong 'Super Brand Day' conference will also be ingeniously used to promote the comics countdown. The cartoon used as a propaganda is called "I am not a car." God, the comics are composed of three pieces in total.
The first cartoon is an unknown racing driver with AUX on his helmet. He is driving a supercar and appears on the court. Someone in the crowd questioned his technique, so the driver The challenger sent out a challenge invitation: 3 days later, see Beijing Ruidewan Racing Circuit.
(This event countdown 3 poster)
The second cartoon tells everyone to find a mysterious racer at the Reidwan circuit. Some people suspect that he will not appear at all. At this time, a familiar red supercar is coming quickly, the mysterious racer driving a supercar. Still challenged by throwing paper balls: Racing, drifting, you can choose, 2 days later, it is rare.
(This event countdown 2 poster)
In the third manga, many racers gathered at the Reidwan circuit, waiting for the mysterious challenger to appear. The mysterious racer still did not remove the helmet when he appeared, he said to all the coming racers: ' You are courageous, but the victory belongs to me. But I will teach you a lot of racing skills'. Finally, I left a suspense to the audience and played: 'After a day, the Rydwin Motorsports Oaks Super Run Red Racing 趴14: 00 - 20: 00 waiting for you to fight the propaganda slogan.
(This event countdown 1 poster)
In today's Internet age, comics have evolved from a few people's hobbies to paintings that are popular among younger audiences. The combination of event promotion and comics makes marketing more in line with the tastes of today's young consumer groups. At the same time, comics are open. Sexual endings, after causing consumers' attention, make them unable to satisfy curiosity and curiosity, so that they are more interested in the AUX Super Run Red Racing and 8.1 Oaks Jingdong 'Super Brand Day' conference. This is now fashionable. The 'Hunger' marketing is very similar. After the countdown propaganda came out, it immediately detonated among young consumers.
What can be expected is that this year's AUX Super Run Red Racing and 8.1 Oaks Jingdong 'Super Brand Day' will be a feast. Through this publicity, the new products that Oaks will release will be red. The main color, consumers can have a good time.