'Is it safe to use the integrated stove?' Mr. He asked. In view of the lack of understanding of the integrated stove products, the author first conducted an inquiry from the network, and finally found that the problem is not untargeted. The report on the safety accident of the integrated stove product is not a For example, the words "explosion, fire, etc." are not really good. At the same time, the integrated stove is emerging as a new category of kitchen appliances, and it has become a 'sweet' that companies are holding on to the desk. Can consumers use this product with confidence? The author decided to find out.
High integration brings process and installation complexity
'Integrated stoves are highly integrated products, and the complexity of process and design is greatly improved,' observed Lu Zhengrong, deputy general manager of ASD, and many people are concerned about the industry, but most of them dare not intervene easily. Higher technical threshold. '
Lu Zhengrong said that the integrated stove combines at least three product functions in a small volume, which puts higher requirements on the safety and rationality of the design. First, the integrated stove integrates the hood, stove and other functional kitchens. In the electric product, the hood of the hood is nested in the cavity. If the oil is not in place, a large amount of flammable grease will be deposited inside the body; and the cooker collects gas and open flame; the composite product such as washing and steaming involves circuits. Waterways, etc., collected wind, fire, electricity, water, combustibles and other factors, naturally put forward higher requirements for the process, design, quality, quality control of the product. However, there is currently no unified national standard and line in the industry. The standard system, each enterprise based on its own enterprise standard production, caused the quality of the products on the market to be mixed, which has a certain negative impact on the industry reputation.
As a new entrant in the integrated stove industry, Yang Bing, general manager of Shuaikang Integrated Cooker Co., explained the incentives for integrated stove safety accidents from a technical point of view. 'Firstly, there are fire and explosion accidents in integrated stove products, but the entire industry should not be denied. Development and progress. 'He mentioned that the integrated stove was introduced to the market from around 2000. In the early stage of technology development, the product mainly adopted the deep-well type of smoking method, which is the hardest hit area of safe negative news, 'deep well structure, Also known as the ring suction structure, the cooker head is recessed, and the smoking mouth is distributed around the head of the cooker. This design has advantages and disadvantages. The beneficial aspect is that the smoking mouth is closer to the oil smoke generating area, and the smoking is more direct; However, the drawbacks are also obvious. On the one hand, the smoking mouth is too close to the stove to easily absorb the heat. On the other hand, the flame is sometimes sucked into the cavity. If a large amount of oil is deposited in the movement, the high temperature open flame is encountered. There is a fire hazard. This is the initial product. '
'After 10 years of update iteration, with 2010 as the watershed, the side suction products gradually replaced the deep well products. The structure of the side suction integrated stove was greatly optimized, the smoking mouth was above, and the flame was farther away from the burner. More importantly, the side suction port is farther away from the fuselage area of the fuselage. Even if there is occasional fire intrusion, the oil cup cannot be touched, and the risk of ignition of the open flame is eliminated. At the same time, the side suction product has a firewall installed in the movement position. In case of high temperature or open flame, the gas will be automatically cut off. This structural isolation and double protection of the firewall fundamentally eliminate the possibility of fire in deep well products. Before 2010, the deep well integrated stove occupied 70% of the market. The above share, today, side suction products have become the mainstream of development, and its product proportion also accounts for about 95% of the market share. 'Yang Bing pointed out that 'the integrated stove industry is constantly summing up lessons and lessons, and a lot of innovations have emerged in terms of safety. And iteration, consumers don't have to worry too much about product safety issues.'
Yang Bing also mentioned another safety issue - explosion, 'The hidden point is the air leak. If the cavity leaks and encounters an open flame, there is a hidden danger. But the integrated stove will undergo strict sealing monitoring when it leaves the factory. There are very few problems in itself. But most afraid of manual modification, sometimes the installer will help the user to modify the product according to the user's gas source. For example, the former used liquefied gas to change to natural gas, natural gas to liquefied gas, and some modified artificial gas. If the installer has not been professionally trained and has not undergone professional monitoring after the modification, then the modification itself has a safety hazard.
'So in terms of installation services, Shuaikang has built its own professional team, which requires a lot of training and test and acceptance. The integrated stove is the same as the air conditioner, and it is also a very heavy installation, heavy service product. At present, as the industry is still developing In the early days, it was not a mature industry. Therefore, the supporting social installation organizations were still immature. Many service organizations and technicians were just involved in this industry. There were insufficient experience, and social maintenance outlets could not fully meet safety standards. However, with the coming The more consumers choose this product, some third-party service organizations have gradually entered and started to do supporting layout, training and other work, I believe it will get better and better.
Integrated stove on the tuyere
In fact, in the past two years, integrated stove products have become more and more concerned by traditional kitchen appliances as a subdivided kitchen appliance category, in addition to integrated stoves, Zhejiang Meida, and Martians, including Midea, Haier, Oaks, and Shuaikang. Traditional home appliance companies have also entered the industry. On July 18 this year, Boss Electric announced that it will strategically control the integrated stove brand Jindi Electric with a 51% shareholding ratio. So far, the boss has entered the integrated stove industry's real hammer. 'Luoding. Moreover, not only many home appliance companies have many waiters, Lu Zhengrong revealed that Xiaomi and some of the 'cross-border' of home improvement companies are also actively exploring the field.
Zhongyikang data shows that in 2017, the sales volume of integrated stove products in China reached 1.5 million units, the sales exceeded 10 billion yuan, and the industry scale increased by 103%. The semi-annual report released by Zhejiang Meida (002677) recently showed the first half of 2018 The company achieved operating income of 562 million yuan, an increase of 50.79% over the same period last year, and achieved a net profit of 146 million yuan, a year-on-year increase of 47%. In a group of kitchen appliances, the 'competition' is remarkable.
The development of integrated stoves has also been valued by third-party data organizations such as Zhongyikang. The general manager of Zhongyikang Brand Center, Zuo Yanjun, described the actual situation of the integrated stove enterprises he saw. 'Zhangzhou, Haining is an integrated stove product. In the main producing areas, the products of the two places occupy 70%-80% of the overall market of integrated stoves. The domestically recognized mainstream cognition brands also come from two regions. There are more than 200 companies large and small, with zeros around the integrated stove. Parts to manufacturing to sales, forming a veritable industrial cluster. Because the integrated stove professional enterprises are not large, such as the US revenue of about 1 billion yuan, Shuaifeng, Martians around 700 million, we before the inspection The production environment did not hold high expectations. However, after the visit, it was found that the head brand was remarkable in terms of R&D and manufacturing. For example, automated production lines, intelligent control, product quality control, and quality management processes were among the best in the industry. For example, their laser welding, automatic stamping equipment and automatic intelligent warehouse are impressive.
Zuo Yanqi also talked about the safety of the integrated stove. 'The technology, process and product design of the integrated stove are much better than before. When the deep well type product is completely eliminated, the industry basically solves the problem of igniting and detonating the airtightness. Hidden dangers of materials in the cavity. In fact, we have traditional safety risks in the case of traditional hoods. If we believe that there is a huge safety hazard in the integrated stove based on the initial impression, it is unfair to the industry and the market.
'We believe that the main focus of the integrated stove is not the safety issue, but the industry is not fully developed, the standard system is not perfect, the after-sales service is not perfect, and the market's efforts to clean up unqualified products are not as urgent as the strict supervision of traditional products.
It is reported that the current national standard for integrated stoves is being drafted and developed. Previously, the integrated stoves mainly refer to the traditional split kitchen power standards, which are separate test standards for hoods, stoves, etc., for the performance, energy efficiency and parameters of the integrated products. In and out.
High-end categories from the third- and fourth-tier markets
At present, the average market price of integrated stoves is 7500 yuan. Yang Bing said, 'There is a voice in the industry that the integrated stove is a grassroots industry, which originates from the third- and fourth-tier markets, and lacks a high-quality 'physique'. But it is also a high-priced unit price. In the kitchen appliances, it is a high-end positioning, which is the speciality of the integrated stove. The general high-end products are promoted from the first and second lines, gradually osmosis and sinking. But the integrated stove as a new species is the product of 'China's creation, its core The function carries the function of the traditional three-piece set of smoke stoves. It will be added to the steamer in the future, and iteratively, it is very high-end. The reason why it is promoted from the third-fourth line, on the one hand, it is not big in the early stage, through everyone's Persistence, it has created the current situation, and it is the route of 'urban encircling the city'; on the other hand, our industry-related support can not refer to foreign roads, can only explore by themselves, and face the problem of consumer trust in the first and second lines. If Europe and the United States have similar products, the information will be better, but the fact is not, the cost of promotion of the first and second lines is too high, the input and output are not matched, and the enterprise is also unbearable. Now, consumers in the first and second markets are also open.
When talking about the advantages of integrated stoves, Yang Bing mainly listed 4 points. 'First, the smoking effect is good, the fume is not too good. The closer the suction port is to the soot producing area, the better the smoking effect, and the soot production path is the smoking area. Shengteng District, Diffusion Zone, split-top smoking machine is 70 cm away from the cooktop, and the split-side smoking machine is 45 cm away from the cooktop. It is basically in the diffusion zone. The integrated smoker part is 30-35 cm according to the cooktop. In the Shengteng District, the soot is too late to be sucked away, so there is a national-level laboratory monitoring, the soot absorption rate can reach 99.9%, basically no soot smell, the effect can be seen. Second, save kitchen space, integrated stove above Can be installed with hanging cabinets, side walls can also be used; integrated stove 90 cm body, can save about 1 meter of overall cabinet costs; Third, the wall between the split smoke and the stove is easy to leave 'seal', integrated stove Isolation of the wall and oil, the overall environment is more tidy; Fourth, a top three or four pieces, cost-effective.
In addition, Lu Zhengrong mentioned that the “de-intermediate” business model formed by the integrated stove industry has boosted the popularity of the product. Yang Bing also recognizes this view, 'The survival of integrated stoves is the flattening of channels, from enterprise to distribution. Business to consumer, only one level in the middle, is good for the maintenance of gross profit and communication between enterprises and consumers. 'With the entry of traditional home appliance companies, this model will change, Yang Bing said, 'Each industry has its own particularity. The flat channel is verified by years of market experience in the integrated stove industry. Traditional companies will respect the rules of the industry after joining. However, it is not excluded that each of them uses superior resources to carry out model innovation. The development of the industry must comply with the business environment. At present, whether it is new retail or other models, although there is no fixed law, the basic trend is to de-intermediate, to build a direct path for manufacturers to reach consumers, so that more people can get more Good product information and ways to purchase, to achieve better service and experience.'