Manufacturing upgrade is a common problem faced by China's home appliance industry at present, and accelerates the transformation and upgrading to smart manufacturing. It has become the meaning of China's home appliance industry to promote supply-side structural reform and realize the transformation from big to strong.
In the "Intelligent Creation New Age - Looking for China's Home Appliance Industry Smart Manufacturing Pioneer Summit Forum" sponsored by "Electrical" magazine, intelligent manufacturing has become a hot topic for participating home appliance companies. Facing the changes in the domestic and international industrial environment, Whether it is China's domestic appliance manufacturing enterprises, or foreign-invested home appliance companies investing in China, they are exploring and experimenting on the road of intelligent manufacturing. Nowadays, China's home appliance industry has achieved outstanding results in smart manufacturing, but the industry still has a long way to go. Going to go.
Home appliance industry manufacturing upgrade is imperative
As the demographic dividend gradually fails, supporting the low cost of China's home appliance industry, the traditional kinetic energy efficiency of large-scale manufacturing mode is gradually weakening; when most home appliance products are completed in China, the product structure upgrade driven by consumption upgrade is gradually rising to drive the industry. The main driving force for growth; Consumers' demand for home appliances has become more diverse, personalized, and even presented to thousands of users, which have challenged China's home appliance industry and are also creating new ones. opportunity.
Jiang Feng, Chairman of China Household Electrical Appliances Association
Jiang Feng, chairman of the China Household Electrical Appliances Association, pointed out that the comprehensive upgrading of the manufacturing system in China's household electrical appliance industry is an inevitable and necessary choice. On the one hand, the international industrial environment is undergoing major adjustments. China's household electrical appliance industry is facing the strategy of re-industrialization in developed countries. We are constantly introducing new measures to develop smart manufacturing. Some developing countries are also accelerating their planning and actively participating in the global division of labor. China's home appliance industry is facing double pressures of industry and capital. The rising cost of production factors has long supported China's manufacturing. The labor advantage of the industry is weakening, and the extensive model is difficult to maintain. Not only that, the consumption of the market has escalated, and higher requirements have been placed on the products. With the continuous integration of technologies, the digitalization, network and intelligent development of manufacturing industries are increasingly presented. And triggered the development of the home appliance industry, major changes in production methods, business models and industry chains, major breakthroughs and extensive applications of technologies such as the Internet and Big Data, and are reconfiguring the technology, production, operation and service systems of the Chinese home appliance industry.
'These all require that China's home appliance manufacturing system must be fully transformed,' Jiang Feng stressed.
Wang Minyan, Deputy Director, Department of Consumer Products Industry, Ministry of Industry and Information Technology
Wang Minyan, deputy director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, also said that promoting the high-quality development of the home appliance industry is a task facing the home appliance industry. Consumer demand for home appliances has gradually evolved from meeting basic usage needs to being personalized. , high-end development. 'China's home appliance industry ranks first in the world, we must not take the scale as the most proud, we are in the development of new products, in the application of core technologies, there is still a gap with developed countries.
As Jiang Feng and Wang Minyan said, the smart manufacturing upgrade of the household appliance industry is not only the industry-wide promotion of industrial transformation and upgrading, but also the subjective desire to strengthen supply-side structural reforms. It is also an objective requirement for rising production factors, industrial environmental changes and technological progress.
In fact, the “Guidelines for the Development of China's Household Appliance Industry” in the “13th Five-Year Development Guidelines” of the China Household Electrical Appliances Association clearly put forward the development goals of promoting smart manufacturing and promoting the transformation and upgrading of home appliance manufacturing. The “Opinions” require China's home appliance industry to further accelerate new development. The deep integration of information technology and manufacturing industry, promote the transformation of home appliance manufacturing mode, and gradually promote to intelligent manufacturing. The main manufacturers of home appliance industry should popularize factory automation. Leading enterprises should upgrade to intelligent manufacturing, intelligent factories, and gradually complete intelligent transformation. , to achieve large-scale manufacturing to mass customization.
According to Jiang Feng, smart manufacturing brings not only the improvement of automation level to China's home appliance industry, but also the deep integration of informationization and industrialization. It creates an overall improvement in manufacturing efficiency at the entire manufacturing level. Promoting the transformation of the home appliance industry into smart manufacturing. It is of great significance to shape the competitive advantage of Chinese home appliances.
Significant improvement in the home appliance industry
Under the guidance of national policies, independent innovation, and the promotion of industry associations, China's home appliance industry has achieved remarkable results in manufacturing and upgrading. Haier, Midea, Gree, Boss Electric, Jiuyang, Skyworth, Changhong A number of leading home appliance companies have been shortlisted for the smart manufacturing pilot demonstration project of the Ministry of Industry and Information Technology.
Wang Minyan said that China's home appliance industry has a solid foundation in terms of manufacturing scale, manufacturing capacity, and standardization level. It has sufficient advantages in promoting smart manufacturing in the home appliance industry. The leading household appliance company represented by Haier is actively and fully engaged in intelligent manufacturing. Exploring, this not only allows the company to gain revenue, but also drives the upgrade of the entire industry in smart manufacturing.
According to Chen Lucheng, vice president of Haier Home Appliances Industry Group and Haier Digital Technology Co., Ltd., Haier has independent intellectual property rights, the world's first industrial Internet platform COSMOPlat, which introduces users' full-process participation experience, through a full-cycle, full-process and fully ecological platform. Design, realize the transformation from large-scale manufacturing to mass customization, and finally build a new ecosystem of enterprises, users and resources to create a win-win situation. The COSMOPlat platform helps Haier achieve a 69% non-entry rate of products on the production line. The cycle is shortened by 50% and the production efficiency is increased by 60%. Not only that, Haier has also copied COSMOPlat to 12 industries including ceramics, home, agriculture and clothing, serving 320 million users and 35,000 businesses worldwide.
'Our practice is on the road, our results are also staged, but we think we have found the right direction, we have found the right way, we will unswervingly advance in this direction,' Chen Lucheng said, Haier The vision of the COSMOPlat platform is to become a world-class platform with China's independent intellectual property rights, to contribute a globally-oriented mass customization model to the world, to promote the transformation and upgrading of Chinese enterprises, and to become a booster for high-quality development.
Nowadays, local home appliance leading enterprises have gradually explored a development path suitable for China's national conditions and corporate characteristics in the field of intelligent manufacturing. At the same time, foreign-invested home appliance companies in China are also actively carrying out intelligent transformation of factories. For example, Whirlpool last year The Hefei Smart Factory, which was put into use in November, uses intelligent robots, additive manufacturing, reality enhancement technology, simulation technology, horizontal and vertical system integration, industrial Internet of Things, network security, big data analysis and other core technologies to produce assembly and supply. Chain, warehousing and logistics are integrated into a large system to achieve complete integration of production, planning, logistics, sales, and users. From parts to plant, storage, handling to assembly, the process can be traced back, and the entire quality management process is integrated. System efficiency.
Chen Guangjie, deputy general manager of Shanghai Linnei Co., Ltd. said that the intelligent manufacturing upgrade in Shanghai Lin is first to gradually realize the construction of automation, mechanization and data-based basic production system, followed by the completion and improvement of intelligence, informationization and intra-plant Internet and value chain. Internetization, to achieve automation, deep integration of information.
'When we see the effectiveness of smart manufacturing, we must also clearly understand that intelligent manufacturing is a new thing. Promoting smart manufacturing is a complex system engineering. Now all countries in the world are constantly exploring, the whole world Faced with a series of common problems and challenges such as standards, networks, information security, and talents. Wang Mingyan said that the development of various enterprises in China's home appliance industry is different, and there is still a long way to go to achieve intelligent production.
Wang Lei, vice chairman of the China Household Electrical Appliances Association, believes that many companies have already carried out the transformation and improvement of lean production before, but there are still a lot of space for enterprises in this area, there is still a long way to go, no lean production, It is possible to bring a lot of cost waste to the rise of home appliance companies to smart manufacturing.
'We need to constantly exchange and learn from each other in order to find a path that suits us.' Jiang Feng stressed that I believe that intelligent manufacturing will become a new driving force for the development of China's home appliance industry.