In the second half of last year, the growth rate of the water purifier market has slowed down. In the first quarter of this year, the industry growth rate has further adjusted back. According to the statistics of Aowei.com, the domestic retail sales of water purifiers in the first quarter of this year totaled 4.64 billion yuan. It grew by only 12.1% year-on-year, and the growth rate declined.
After several years of rapid growth, the water purifier market ushered in a growth rate. Since 2017, the growth rate of online retailers in the water purifiers has declined all the way, and the offline retail sales have also shown a shocking correction.
The number of brands in the water purifier market has also dropped sharply. According to monitoring data, at the beginning of 2017, the number of brands of water purifiers was 261, and at the end of the first quarter of 2018, it was reduced to 205. These 'disappeared' brands were made in China. Brand-based.
As of the end of the first quarter of 2017, the total number of domestic brands in the sales of the brand was 194, but by the end of the first quarter of 2018 sharply reduced to 141, nearly 30% of the brand was shuffled out.
According to the analysis of Jiyan Consulting, the growth rate of the water purifier industry is indeed narrowing, but it still maintains a relatively fast growth. 'In the past, enterprises have rushed to ignore product innovation and neglected the entire marketing and channel construction. The stamina of the enterprise is weak in the transformation. '
However, it is worth noting that the proportion of high-end water purification market is constantly increasing. From the monitoring data feedback of Aowei Cloud Network, the retail sales of high-end water purification market (5000+) in January-April 2018 reached 37.3%. 2018 In the year, the household water purifier market is expected to reach 32.94 billion yuan.