From July 28th to 30th, the 2018 International Men's Basketball Championships fought against Kunshan. With the outstanding performance of Aberdeen and Zhao Rui, the Chinese men's basketball team won the next two cities and beat the scores of 74:71 and 72:70 respectively. Strong rivals Serbia and Ukraine, and in the first game, Abu Dhamu, who scored the scoring champion, also got a gift from TCL air conditioner - i涟 smart air conditioner.
On the spot MVP Abu Dhabi salad wood harvest TCL i涟 smart air conditioning one
Coincidentally, just like the excellent performance of Abudu Salamu on the field, the i涟 series also has outstanding performance in the market. Looking back at the products launched by TCL air conditioners in the past few years, all have a common feature. That is, functional innovation, this feature has been fully reflected in the i涟 series of products. The i涟 series of cabinets through the 18 soft wind blades and 1440 soft wind micropores, forming a low velocity, smooth flow of laminar flow Soft wind; combined with the original intelligent vector air supply technology of TCL air conditioner, it subverts the traditional air supply mode of air conditioner products, and also redefines the comfort air conditioner category. Just recently, the TCL air conditioner 2019 cold new product release conference, The i涟 series has achieved 200,000 sets of single product orders through innovative crowdfunding methods, and has achieved another explosion of TCL air conditioners.
TCL fans cheering group camp
In addition to the gift, TCL air conditioners also fueled the men's basketball team in other forms. On the day before the start of the race, TCL air-conditioning led the tour group into the training ground, and after watching the men's basketball team's pre-match training at close range, In the form of interactive games, the male basketball players were blessed, not only let the members of the camp members feel the passion and happiness brought by basketball, but also let the male basketball players who are about to play relax their mood and lay the foundation for the victory of the competition. basis.
Plus size basketball, TCL air conditioning fun sports marketing
In fact, TCL air-conditioning and basketball have a wonderful fate. As the main sponsor of the Chinese men's basketball team for more than ten years, TCL has always been a solid backing for the Chinese men's basketball team, and the children and the players are advancing together inside and outside the stadium. After years of hard work The strength and status of the Chinese men's basketball team has been continuously improved, and the audience and fan groups of TCL air conditioners are also increasing.
In the eyes of many users, basketball is undoubtedly a charismatic sport. Every wonderful offense and rapid offensive and defensive transitions are affecting their nerves, and the joy of victory is even more unforgettable; in countless games, Co-screaming with the fans, supporting the TCL air conditioner of the Chinese men's basketball team, also won the recognition of the majority of consumers with a passionate brand image.
TCL signed a contract with FIBA for TCL air conditioning Bring more basketball empowerment
Especially in recent years, TCL has been increasing its marketing in basketball. Just in June this year, following the official cooperation of the Chinese men's basketball team and the CBA League, TCL signed a contract with the FIBA to become a global partner of the 2019 FIBA Basketball World Cup, further using basketball. Spiritual empowerment TCL brand power. In the future, whether it is with the Chinese men's basketball team in the world, or with the FIBA in the world stage frequently, will provide strong acceleration for TCL air conditioning.
Technology as a fulcrum, TCL air conditioner grows together with the Chinese men's basketball team
TCL has accompanied the Chinese men's basketball team as an official sponsor for more than ten years, and has established a profound embarrassment. TCL air conditioners are the number one fans of the men's basketball players. They support each other and grow together. In the field, achievements and victories have been achieved. The Chinese men's basketball team has dominated the Asian Championships and returned to Asia. TCL air conditioners have passed the threshold of 10 million sets of annual production and sales, and they have entered the top five in the industry. Behind it, it is a powerful drive from technology.
Basketball spirit empowers more users to enjoy TCL air conditioning
The Chinese men's basketball team, which combines the spirit of struggle and technical strength, can always kill a bloody road in a strong enemy, while TCL air conditioners break through the market with hard work and technical strength. Now, TCL air conditioners have entered a new market. In the development stage, in the level of functional quality of air-conditioning products, the IoT technology is fully integrated, and the intelligent wings are inserted to realize a new take-off.
It is understood that from January to May 2018, TCL air conditioners increased by 37.13% year-on-year, ranking second in the industry. In May, the industry growth rate was the first in a single month. As of July 8, the average price of online and offline products increased by 9.8%. 10.1%, ranked first in the industry. Behind this satisfactory answer sheet, it is the technical force of TCL air conditioners that promotes sales, and also reflects the recognition of TCL air conditioners by users.
At present, TCL air conditioners are in a period of rapid development, and the innovation of product technology and the overweight of sports marketing have added help. On the one hand, the improvement of technology has brought more excellent product quality to TCL air conditioners, and more satisfied with consumers. The core demand brings the ultimate experience to users. On the other hand, with the continuous heat of sports, TCL Air Conditioning is ingeniously connected with the topical sports events, attracting the participation of many users and winning the favor of new and old consumers. It is difficult to see that in this era of information explosion, TCL air conditioners have continued to show new brand charm with differentiated marketing methods.