On the occasion of the 2018 China International Polyurethane Exhibition, the polyurethane inventor Costron held a digital forum in Shanghai on the theme of “Creating a Wonderful”, sharing how the company can use the opportunities of digital transformation in China and the world to innovate and upgrade. During the period, Covestro demonstrated its full range of digital projects and future-oriented, customer-focused material solutions, and discussed the digital industry operations, customer experience and new business models with upstream and downstream representatives of the industry chain. Through digital transformation, create a wonderful world. More than 200 polyurethane industry customers and partners attended the forum.
'China is not only the largest single market in the world, but also at the forefront of global digital development. The Chinese government is leading the transformation and upgrading of the real economy with innovation, and the country is advancing rapidly towards this goal. 'Costron Global Head of Polyurethane Business Unit Daniel Meyer said, 'Cost is committed to supporting China's transformation and upgrading, helping to meet major challenges through our market experience and innovative advantages. In the past few years, China has achieved rapid growth and technological advantages in the digital field. We hope to lead the digitalization process in the chemical industry with the same speed and advantages.'
Welcome speech by Wang Li, Vice President of Greater China, Costron Polyurethane Business Unit
Michael McGee, Global Head of Covestro Polyurethanes, delivered a keynote speech titled 'Exploring the Digital Experience – Meeting the Digital Transformation of the Century'
Ma Ruisi, Senior Vice President, Asia Pacific, Covestro Polyurethanes Business Unit, delivered a keynote speech titled 'Digital @科思创——Asia Pacific Future Growth Point'
Mr. Mai Yihan, Global Head of Covestro Polyurethane Business Unit, Ma Ruisi, Senior Vice President of Asia Pacific, Covestro Polyurethane Business Unit, Wang Li, Vice President of Greater China, Costron Polyurethane Business Unit, and the media discussed the digital transformation of the chemical industry
More than 200 polyurethane industry customers and partners attended the Covestro Digital Forum with the theme of 'Creating a Wonderful'
Chemical industry digital transformation
According to McKinsey Global Institute, by 2030, digital technology will transform and create 10%-45% of industry revenue in China. With the popularity of data and computing power, communication between internal production and operation communication and industry value chain partners Increasingly close, digitalization is bringing many new opportunities for the entire chemical and plastics industry. According to recent research by the World Economic Forum, the economic benefits brought by digitalization to the global chemical materials industry are expected to reach 310 billion to 550 billion in 2016-2025. Dollar.
In order to grasp the digital opportunities, Covestro applies digital technology and working methods to all aspects including production, logistics and R&D. Digitalization is also applied to customer communication and the development of new business models to bring tangible benefits to customers.
Digital operation
Digitization has created a new way for human connectivity, making information exchange easier than ever. Covestro applies digital technology to overall corporate operations, including R&D, and helps companies and their customers through integrated digital operations. Improve production efficiency and safety.
For example, Covestro's 'climate correction technology' can use algorithms to adjust the key properties of polyurethane foam according to different climatic conditions, to more efficiently use raw materials and optimize foam production process.
Digital customer journey
At the same time, Covestro leverages the opportunity of digital transformation to create a customer-centric strategy to better serve the customer base of the 'digital native generation'. From the initial idea of the product to after-sales service, Covestro will be at each digital user contact Provide customers with dynamic decision support and personalized services to create additional value.
Order@Covestro is one of them. This year, Covestro launched this upgraded and re-launched global digital business platform to further enhance the transparency and efficiency of the order process.
Digital business model
Covestro has also developed an innovative digital chemical trading platform based on the needs of its customers. In the future, customers can easily purchase polymer standard products at the market price with a click of a mouse. It plans to open the platform to third-party material suppliers for the sale of qualified products and services.
In addition to the self-owned market platform, Covestro is also making full use of the existing Internet platform. For example, the company opened its flagship store on Alibaba's 1688.com platform this year, aiming to serve the majority of small and medium-sized customers in China. Com is China's largest B2B online market platform.
'A recent global polyurethane market study shows that customers from major end markets are showing increasing interest in digitalization due to the huge commercial potential brought by digitalization. 'Costron Polyurethanes Business Unit Asia Pacific Advanced Vice President Marius Wirtz said, 'However, these customers are still in the initial stages of digital transformation, and they may need support to seize the opportunities brought about by the rapid development of digital. This is what we do from day-to-day operations, customer experience and Three dimensions of business model, the reason for digital exploration and practice in collaboration with customers. '