'I want to create a company like Sony, Panasonic.' In the early days of the color TV field in the late 1980s, Skyworth founder and controlling shareholder Huang Hongsheng shouted such a slogan. At that time, the Japanese economy took off, Japanese TV The products are popular in the world. After more than 20 years, Huang Hongsheng’s 'Chinese Dream', which sounds a bit arrogant, has actually been realized. The domestically produced color TVs that have gradually grown and developed have finally brought the Japanese and Korean TVs that dominated the world to the future.

In 2018, Skyworth ushered in its 30th anniversary. In the year of its creation, Skyworth proposed the '1334 Strategy', which is to achieve the goal of achieving 100 billion revenues, implement three strategies of intelligence, refinement and internationalization, and promote the Group's headquarters base, Guangzhou Intelligent Manufacturing base, the construction of three bases in Zhangzhou Intelligent Manufacturing Base, building four business segments of multimedia, intelligent appliances, intelligent system technology and modern service industry.

As the main and also the advantage of the TV, the experience of 30 years of development is equally fruitful.

On July 31, Skyworth held a 2018 new product strategy conference with the theme of 'KING OF OLED TV' in Guangzhou Tower. It used three new OLED TV products and a strong OLED TV lineup to confidently show on TV. At the same time, Skyworth also released three major technologies - Chameleon AI independent graphics chip, three-dimensional panoramic sound and full-time AI, set off a color TV technology revolution.

Is the OLED pioneer and the king of sales

When the press conference is returned, you can clearly feel the king of the Skyworth 'KING OF OLED TV'. Entering the venue carries the historical wall starting from the first OLED TV launched in 2013, showing the development of Skyworth OLED for ten years. The journey. dozens of different series of OLED TVs represent Skyworth's continuous cultivation and polishing in the field of OLED. The 3D panoramic sound experience room and the full-time AI experience room create an immersive experience space, allowing guests to experience Skyworth more purely. Innovation and Technology.

Mr. Liu Yuzhi, Executive Director and CEO of Skyworth Digital Holdings Limited, President of Skyworth Group

Ten years of technical training, Skyworth is full of confidence in its products. In the exhibition area of ​​this conference, the PK area has been set up, and the MAX TV OLED Ultimate S9A and others will be released with confidence. Brand OLED for picture quality PK. S9A's picture quality is superior in terms of contrast, sharpness and skin color calibration. The two new products released this time - S9A and W80 are separately listed in the rotating booth, the eye-catching design Let everyone keep watching. The entire venue, whether it is on-site layout or product display, reveals the breath of the king.

The most striking thing at the press conference is the slogan that can be seen everywhere: one in China for every two OLEDs sold is Skyworth.

According to the statistics of Aowei.com, the overall sales of Skyworth OLED TVs accounted for 46.0% of the total OLED sales in China in 2017. This means that one of every two OLED TVs sold in China is Skyworth. Skyworth has absolute presence in China's OLED market. The first share, the position of the king is unquestionable.

In addition to the third-party monitoring organization, there is also a strategic partner. As a representative of the strategic partner, Park Changhe, product promotion manager of LG Display China, personally stands for Skyworth. Park Changhe said that OLED is the future of TV display, and also affirmed Skyworth is the king of OLED TV.

In 2008, Skyworth was determined to make progress. Since then, OLED has been laid out. In 2011, OLED was deployed, and Guangzhou New World OLED Laboratory was established. In 2012, China's first OLED TV was developed. In 2013, it became the first domestic brand to mass-produce OLED TV; 2015 Annual production of China's first 4K OLED TV; In 2016, Skyworth and BOE released the first China-developed OLED TV, demonstrating to the world that the Chinese TV industry has completely bid farewell to the era of 'lack of cores and less screens' and released China's first belt OLED TV with AR function; 2017 first launched OLED TV-wallpaper in wallpaper form.

After years of experience, Skyworth has also accumulated in the OLED technology, forming a barrier to competition in the industry. A total of 6142 national patent applications have been applied. Among them, 3042 are authorized, 988 are appearance patents, 2407 are invention patents, and utility model patents are 438. Project, 68 OLED R&D technologies, participated in the development of OLED TV display new energy method measurement methods and so on.

In addition, Skyworth currently has 4 OLED production lines with a capacity of 300,000 units. Moreover, Skyworth is implementing an intelligent transformation project for OLED production, with an OLED TV yield of over 98%.

It can be seen that Skyworth is a veritable OLED pioneer. It can even be said that Skyworth's history of OLED development is also the chronicle of China's OLED TV.

HS data shows that in 2019, China's OLED TV will continue to maintain a high growth rate of 115.5%, and China will be the only market in the world with OLED TV growth rate exceeding 100%. Skyworth has been using a positive attitude to accelerate the upgrading of products, with vitality. The new product fully embraces the future of OLED.

Mr. Liu Yuzhi, executive director and CEO of Skyworth Digital Holdings Co., Ltd., said that Skyworth will start a new journey at a new starting point. Skyworth, which has been working for ten years, will continue to focus on OLED technology. Consumers offer a healthier, more comfortable viewing experience.

Full-time AI technology leading edge to establish the status of the king

With the continuous maturity of AI artificial intelligence, the use of AI in the TV field is getting better. From voice control to far-field voice, to full-time AI, Skyworth is once again at the forefront of AI TV development.

Mr. Wang Zhiguo, Chairman of Shenzhen Skyworth-RGB Electronics Co., Ltd.

Mr. Wang Zhiguo, Chairman of Shenzhen Skyworth-RGB Electronics Co., Ltd. pointed out in his speech that China's economy is shifting from an investment-led growth model to a consumption-based, innovative growth model. In such an era, Skyworth's mission is to provide consumers with technological innovation. Quality technology products, and set off a technical revolution from three aspects of image quality, sound quality and function.

Mr. Yu Jianwei, Executive Deputy General Manager and Marketing Director of Skyworth Group China Regional Marketing Headquarters

In terms of image quality, Skyworth continues to lead the next generation TV revolution, the independent quality image of the chameleon AI independent image quality chip, based on the hummingbird AI chip to improve the processing of image quality, using AI technology to graphics Searching, recognizing and refactoring, restoring high-quality images with a sense of presence is another revolution in image quality.

In terms of sound quality, Skyworth adopts CSO (Crystal Sound OLED) technology to use OLED panel as the vibration unit to realize the sound of the screen, and the sound and picture synchronization to solve the positional positioning of the two-dimensional space. At the same time, the Dobly ATMOS soundbar is used to realize the surround three-dimensional stereo, realizing the true meaning. 3. The three - dimensional panoramic sound, the realization of sound and picture synchronization, audio and video in the same position, sound and picture in one, called the subversive sound revolution.

In addition, Skyworth always adheres to 'technical innovation, making product use easier'. This time, under the big wave of AI artificial intelligence, it will be upgraded again to create a new concept----full-time AI. Full-time AI TV wakes up at any time, responsive, can be realized Full-time wake-up, second-change sound, intelligent response. On the basis of the original AI function, the wake-up function is improved and the technology is improved. Bringing full-scenario, full-content voice communication and service, has achieved another functional revolution.

'Chuangwei will comprehensively transform from marketing to technology-driven, and always provide quality technology products to consumers with technological innovation.' Wang Zhiguo said.

Embracing OLED future industry hegemony benchmark

With the rapid development of China's economy and the rise of the middle class, consumers' demands for quality of life are also constantly improving.

In the 30 years of entrepreneurship, Skyworth has also been changing: Keeping up with the trend of the times, researching and developing innovative new products. Whether it is the first OLED TV S9A with the first independent AI quality in China, or the first OLED TV W80 in China, and the first in China. Skyworth's full-time AI TV, which can be operated in standby mode, is constantly refreshing the industry benchmark and bringing consumers products that meet their needs.

In the 30 years of entrepreneurship, Skyworth has not changed: Adhering to the benchmark of technological innovation and traditional industry upgrading, it has always been at the forefront of the domestic and international markets. Skyworth, which has entered the age of standing, continues to increase investment in research and development, adheres to technological innovation, has become The TV industry's proper 'strength faction' continues to lead the Chinese manufacturing industry.

It can be expected that under the leadership of Skyworth, China's color TV will become a prominent player in the global display market. With the continuous deepening of independent innovation capabilities, Chinese TV brands will have more say in OLED's competition in the global high-end market. And this is Skyworth, the power of the king of the television industry.