Before the compilation: In December 1978, China began to implement the policy of internal reform and opening up to the outside world. At that time, Cao Dewang, the purchaser of the Alpine Shaped Glass Factory, proposed the formation of the Alpine Shaped Glass Factory to the Fujian Fuqing Mountain Commune (now Gaoshan Town). Not yet put into production. In 1983, Cao Dewang contracted the Fuyao Group in 1987 by contracting the Alpine Shaped Glass Factory. After more than 30 years, Fuyao gradually became the world's number one auto glass manufacturer. In 2009, Cao Dewang won the 'Ernst & Young Global Entrepreneur Award', and the chairman of the jury at that time commented on it - 'his achievement far exceeds the automotive glass field. Fuyao Group really promotes the development of the Chinese auto industry overseas.' In the past 40 years of reform and opening up, on the development of China's automobile industry, Fuyao is one of the representative Chinese auto parts companies that can be truly recognized by the international market.
How do you comprehend the true meaning of the Confucian 'Benevolence and Righteousness and wisdom'? Some people are still confused by their life, and some people are 'hearted Bodhi' and struggle for a lifetime. Fu Yao Group founder, Chairman Cao Dewang is the latter, Fu Yao therefore formed a management culture of 'being righteousness'.
Since the development of Fuyao, from the earliest 'making a car glass for the Chinese' to 'establishing the model of the automotive glass supplier' to 'Fuyao Global, Mission to create the future', Fuyao - directly seeking to contribute customers through the development of the self, Business, industry, employees and society.
On the morning of July 10, in the Fuyao headquarters of Fuqing City, Fujian Province, Cao Dewang accepted an exclusive interview with the reporter of China Auto News, recalling the rush of Fuyao to the international market.
'What is the most difficult thing?' During the interview, in the face of a casual question from reporters, Cao Dewang was immersed in contemplation, and decades of hard work was in sight. 'Everything is difficult! How many can you ask? Oh, it’s like a river flowing eastward. 'Cao Dewang said with a smile.
Cao Dewang has an autobiography, "Xin Ruo Bodhi", formerly known as "Lin and dynasty", the original name is intended as an entrepreneur, the entrepreneurial process needs to be always careful, every step is like a thin ice.
Back in May 2009, Cao Dewang stood out from the representatives of 43 countries and regions around the world and won the 'Ernst & Young Global Entrepreneur Award'. It became the first Chinese winner since the establishment of the award. The first big book in the book Hearty Bodhi The picture was taken when Cao Dewang received the award and was interviewed by the media.
In this picture, Cao Dewang raised the corner of the Chinese flag high above his forehead, higher than the trophy held by his right hand. The stretch of the flag showed the pride of Cao Dewang’s heart, just as he was then As stated in the award, 'this award is not only personal, but also Fuyao 10,000 employees and China.'
In this interview, Cao Dewang summed up a sentence, 'As an entrepreneur must have a national concept, the entrepreneur must do is to maximize the national interest', which is difficult for many entrepreneurs, business executives to do more difficult to adhere to. It is precisely this kind of persistence that has the glory of today.
For the future of Chinese manufacturing companies, Cao Dewang did not elaborate too much. He only said four words - seeking truth from facts.
We are roughing, not manufacturing. Real manufacturing is applied technology, such as wanting to build an airplane, to build an engine, and making a machine tool is the most critical. 'Cao Dewang told the China Auto News, 'We To have a correct understanding of the current situation of China's manufacturing industry, we have accumulated less than one hundred years of accumulation in foreign advanced manufacturing. The success of manufacturing industry is not limited by time. We must be more modest and have a future for China's manufacturing industry. Meaningful things. '
Today, we are all advocating 'brand up'. For the brand, Cao Dewang also has a deeper understanding.
Cao Dewang said that the word 'brand' is the key to 'goods', and there are products with connotations, and the products have 'four products'.
The first product is the character of the character. To create a brand, we must first have a product. The product is the combination of Tao and morality, that is, respecting the heavenly lover. Jingtian is obeying the law, paying taxes according to the rules, obeying merits, and loving people are the people of the world. Respect the world.
The second product is the product. If you want to be famous, the product must be marketable. No matter what product you do, you must know who the customer is, study the needs of specific people, and do what customers like.
The third product is the quality of the product. The quality is guaranteed, to be stable. The quality needs management to ensure its quality, enterprise management needs you to really produce, the quality is very expert, and the fire is pure.
The fourth product is the taste of the product. The taste is of a grade, there is culture, when we have fully realized the respect of the heavens, we have done everything to consider the needs of the society, and we are respected by the society, the taste will be out, the brand will be.
(The following essays are based on the excerpts of Cao Dewang's oral and "Xin Ruo Boti" materials)
'玩转' water meter glass
I have the habit of getting up early. I fell into the fruit business with my father during my teenage years. I slept at 11 o'clock every day, starting at 4 or 5 in the morning, and I used to.
In 1946, I was born in Shanghai. In the second year, I moved to my home with my parents because of the turmoil of the world. I returned to Fuqing Mountain in Fujian Province. I was enrolled in Dewang at the age of 9 and went to school.
Father Cao Heren’s apprenticeship in Japan when he was young became the enlightenment story of my business. Later, my experience of selling tobacco with my father also gave me a chance. My mother Chen Huizhen’s phrase “The most important thing is to be a complete personality. What is most needed is to obtain others. Trust' has been deeply imprinted in my mind.
Before the establishment of Fuyao, that is, during the first 10 years of reform and opening up, my energy was placed on the alpine shaped glass factory that produces water glass, but not all of them.
From 1976 to create a glass factory with others, to solve the technical problems of low product yield, the problem of insufficient raw material indicators, to later test reform, joint contracting, road joint venture, and even challenge authority, to flatten the water meter glass industry 'double standard' Obstacles, this way has made me deeply aware of the true meaning of 'Benevolence, Righteousness and Wisdom', and I have always put the interests of the enterprise at the forefront. By the mid-1980s, China had 2.2 million water meters per year, and our mountain factories accounted for 2 million, accounting for 90% of China's total.
Import substitution
In June 1984, I went on a business trip to Nanping, borrowed a Toyota Sea Lion van, and bought a bamboo crutches on the way, planning to give it to my mother.
I took the crutches as a pole, picked up other things and got on the bus. The driver was scared by my behavior. He hurriedly said, 'Lao Cao, you should be careful, don't touch me with the car glass. You can't afford it. '
I am jealous, just a piece of glass, I just made glass, can't afford it?
'Really expensive, Lao Cao, a few thousand pieces!' The driver said.
Later, I did a market survey. At that time, an imported car had to change the front glass block to 6000 yuan. If you are in a hurry, you have to add a lot of money. It’s too outrageous. At that time, thousands of pieces can be equivalent to the current dozens. Ten thousand yuan.
In addition to anger, I also fell into thinking. I want to make a piece of my own car glass for China, so that all Chinese can use it, have fun, use it with peace of mind!
I purchased drawings through Shanghai Yaohua Company, built a special production line through friends in the domestic procurement industry, and created the first auto glass in 8 months. Through safety inspection, I completed the tasks that others have been difficult to accomplish for several years.
By 1986, the output value of the alpine plant was 5.96 million, and the tax benefit was 1.01 million. The automobile glass level reached the domestic advanced level, and the import substitution (accessory repair market) was realized. At that time, the Chinese automobile company positioned the national import vehicle repair and fixed-point supply unit.
Expansion of joint venture to welcome the listing
'A lifetime of hard work, training 18 martial arts, today's tide to solve the cable, east and west to serve as a prince' —— In 1987, I founded the beginning of Fuyao, in the Fujian Province, Fuqing City, Shizhushan to seek a sign, the intention is to do whatever you want, Show your skills.
In this year, in order to expand the scale of the company, I shut down the alpine plant, moved to Honglu Town (with the jurisdiction of Fuqing City), established a Sino-foreign joint venture Fujian Yaohua Glass Industry Co., Ltd., and introduced the Finnish HTBS tempering furnace. Earn more than 20 million yuan.
In 1991, Fuyao became the earliest joint-stock company in Fujian Province. I strongly support the pilot work of the provincial government. After the provincial leaders proposed it, my response was that Fuyao was originally a trial and error product for reform and opening up. To try it. ' As of June 10, 1993, the first day closing price of Fuyao listed reached 40.05 yuan, setting a record for the first batch of listed company stocks in Fujian Province.
In the past few years, the national automobile industry policy (mainly related to the requirements for the localization rate of parts and components) has given us great support. The shareholding of the China National Automobile Corporation has promoted the industrialization of Fuyao, and thus won the FAW. The business of GAC-related joint ventures.
Without their help, there would be no Fuyao today.
Thanks to PPG for international recognition
Fuyao is well known in the international market. One of the main driving factors is that Fuyao won the “anti-dumping” lawsuit against PPG equivalent companies in the United States in 2004. Another key is the cooperation with PPG.
When the anti-dumping case was in full swing, I realized that if I wanted to obtain the certification of the auto glass supplier of the world's eight major automakers, I had to have my own float glass (automobile glass original) production line. In 2004, Japanese float glass Enterprises trying to monopolize this market through technical means (blocking UV technology) have made me more convinced, and PPG is a company that has the technology of blocking UV glass production. The technology of introducing PPG has become inevitable.
In this way, I was involved in a lawsuit with PPG and negotiated the introduction of new technologies. What was more surprising was that, for the first time, PPG had a huge reception lineup for my arrival, and I did not refuse to do so because of the lawsuit. Outside. Harmony is expensive, based on the letter, I and PPG have reached a cooperation after many mutual investigations - Fuyao purchased PPG float glass production equipment, PPG transferred float glass technology to Fuyao. In 2004, we 3. It has already begun to build a float glass factory.
In 2005, I signed a global matching agreement with Audi's Purchasing Exteriors Director Hell Karlheinz in Fuzhou. Since then, Fuyao has integrated into Audi's global sourcing network and entered the global high-end automotive brand market. Cooperation with Audi has opened China's independent parts and components enterprises. The first international support.
In 2006, Fuyao successfully obtained the certification of the automotive glass suppliers of the world's eight major auto companies. International customers such as Audi, Volkswagen and Toyota have provided a lot of support for our quality improvement and management improvement. The time is really very hard, Fuyao Also achieved a leap in that period of time.
Internationalization is the ultimate goal of today's manufacturing companies. From 1987 to 1995, it took me nearly a decade to really understand how to make automotive glass, that is, Fuyao really went international after that. Over the years, We insist on market diversification, product specialization, and take the road of international development.
Today, Fuyao continues to be based on the automotive industry to innovate, expand the boundary of the 'one piece of glass' around the development of automotive glass, and strengthen the research on the trend of glass integration. We want to make Fuyao an international brand that represents the model of the industry. Make Fuyao a great company.