In January-June this year, the grand total category of Suning sales increased 35% year-on-year, Grant and Suning will be the existing high-quality resources to be integrated and centralized, in products, channels, operations to seek breakthroughs for the second half of the sales to do a full range of layout. July 31, Suning easy to buy life household electrical Appliances President Shanyu rate core team to visit the headquarters, with the Grand Life Electrical Marketing Department Sales deputy director Ng Ian, KA director Sherkin Business talks, the two sides in the first half of 2018 business performance on the basis of the second half of the incremental category planning, product restructuring,
Meticulous operation and management, channel development and other aspects of security has been in-depth discussion and layout.
It is reported that the Lan Shi and Su Ning has maintained more than 20 years of cooperative relations, both sides based on complementary advantages, information sharing principle, in smart home appliances, exclusive customization, channel expansion, process services and other areas of cooperation has made fruitful achievements.
Especially in recent years, on the basis of sharing the large data of Suning member, both sides from the early stage of the channel coverage and establishment, exclusive customization, marketing, logistics services to the later stage for the exclusive model, large single underwriting, new products first, differential promotion, etc., one by one deep digging, so that sales increment and brand benefits greatly improved. 2018 1-June, both the grand and Suning customized the various categories, regions, channels of the detailed sales strategy and objectives.
Data reflect, the big single unit in Suning's shipments increased 208% year-on-year, the total category of sales growth 35% year-on-year, product praise rate also increased steadily. The talks, the two sides of the existing high-quality resources have been integrated and centralized, in products, channels, operations to seek breakthroughs for the second half of the sales to do a full range of layout. On line, will be through the LAN Shi Day Cat official flag and Cat Ning's close cooperation, carry on the directional joint cultivation single, the two sides common matching resources, create the day cat microwave oven Industry Entrance single goods, and through the integration line under the resources, build a brand-new consumer ecological circle.
Offline, the two sides will further deepen the national core Model store strategy, to create a scene and product depth integration of a new industry, a comprehensive upgrade user experience, improve brand value and customer unit price level, enhance industry competitiveness. The new strategic cooperation between the grant and Suning will be the key impetus for the future development of both sides.
Next, Suning will be ' innovative, customized services, multi-channel development ' for the focus, and the company's brand to achieve precision marketing.
It can be foreseen that with the deepening of the consumption upgrade, more and more fit the consumption needs of the grand luxury home appliances, will be fully online in Suning full line, the use of important nodes to start a rich and colorful joint marketing activities, to help both sides to achieve strategic development in the new leap in the realization of brand and channel
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