Recently, the "Report on the Development of Color TV Industry in the First Half of 2018" was released. The report shows that in the first half of 2018, due to the World Cup effect, the domestic retail sales of color TVs reached 22.6 million units, a year-on-year increase of 3.6%. Another point worthy of attention is that In terms of sales area, the large size is more obvious, with an area of 15.53 million square meters, up 10.2% year-on-year.
As the only official sponsor of the World Cup this year, Hisense has become the industry's biggest winner in the first half of the year. Not only has it performed strongly on traditional LCD TVs, but also has achieved a bumper harvest in the future of the large screen market. According to AO Weiyun 1-6 According to monthly monitoring data, Hisense's laser TV sales increased by 349.9% year-on-year, and sales increased by 186.5% year-on-year; in the large-screen market above 80%, sales accounted for 49.2%, and sales accounted for 44.7%, accounting for almost 45%. Half of the big screen market.
From the market performance of last year and the first half of the year, the TV market in the second half of 2018 will undoubtedly continue to compete around the 'big size', and the '60+' big screen era has arrived. Traditional LCD TVs are moving from 50, 55 inches to 65 or even 70. More than an inch is steadily advancing, and the most advanced is undoubtedly the laser TV. The report of Aoweiyun.com shows that the market scale of the first half of the year has increased by 241.5%, leading the TV segment.
Although they are all going to the 'big size', LCD TVs and laser TVs have shown some differentiation in their development. On the one hand, LCD TVs are moving toward big screens in the balance of size and cost, and it is difficult to achieve popularization in the short term. The goal of large-screen TVs of 75 inches and above; on the other hand, laser TVs starting from 100 inches are being iteratively priced toward smaller sizes and close to the people. The price of large-size LCD TVs is high, while the price advantage of laser TVs is obvious, 80 inches has been Become a watershed for laser TVs and LCD TVs.
In the first half of this year, Hisense released the 80-inch laser TV L5, becoming the world's first 4K laser TV with a price below 20,000 yuan. L5 immediately became the explosive product of the first half of the year, and listed in the top ten of the best-selling list for five consecutive weeks. Bit.
Hisense L5 uses a new light source technology, with a high color gamut of 116%, brightness of 400 nit, and further improvement of environmental resistance. The iconic significance of L5 is to make 'three meters living room, 80 吋 start' become the beginning of the big screen era. Configuration.
In the second half of the year, according to Avi Cloud (AVC), the retail volume of the color TV market will reach 49.13 million units in 2018, up 3.4% year-on-year. The retail sales will reach 159.7 billion yuan, down 2.0% year-on-year. Further deepening, the sales area will reach 34.7 million square meters, an increase of 10.0%.
In the first half of the year, the volume increase and the situation continued in the second half of the year, which means that the market competition is becoming more and more fierce. Laser TV captures the first-mover advantage of large-screen, which is a major attraction for market growth in the second half of the year. In the environment, how to maintain stable profits is the key to healthy and sustainable development. Among the many manufacturers, Hisense has accumulated deep knowledge in the field of laser TV, and has applied for 478 patents. The core laser optical engine can be 100% independent research and development design, from research and development, The design is completely independent of the whole machine manufacturing, and more than 60% of the manufacturing costs are in their own hands, which guarantees the continuous introduction of cost-effective products.
