1. Confirm! OPPO Chen Mingyong sent a blessing, Li Bingzhong officially left OPPO to establish the Realme brand;
Episode micro-network reported on July 30
Last week, Jiwei reported that OPPO will split the new brand Realme, and the news was officially confirmed today.
For a long time, OPPO CEO Chen Mingyong, who has not updated Weibo, just forwarded a microblog of Li Bingzhong, the former head of OPPO overseas, and wished Li Bingzhong to start a new brand Realme. Chen Mingyong said, 'Start with enthusiasm, sea wide, bless Sky , to be Realme! '
Last week, it was reported that the former OPPO overseas head Li Bingzhong will leave the company and start a new brand Realme. Today, Sina Weibo was certified as Realme CEO, and the founder Li Bingzhong released his first Weibo. For "Re-start, Realme" details some of the ideas for setting up Realme, and also reviewed the past 18 years of OPPO.
First of all, when talking about Realme, Li Bingzhong has three wishes: I hope it is a product that can provide trendy design style and strong performance for young people around the world; it is a brand that does not follow the trend, full of realism; can become a family Employee happiness, a company that is beneficial to the development of the industry and respected.
The smartphone market is already a highly homogenized era. It takes a lot of courage and courage to create a new brand, but Li Bingzhong said, 'I am in my early forties, starting a business with a dynamic team, starting again, my bag is heavy. , the burden is very light. '
He also reviewed the years of OPPO and expressed his gratitude to former boss OPPO CEO Chen Mingyong: 'Twenty years of following Tony's hard work, his vision, courage, and worthy of my eternal life. These are the bags on my entrepreneurial road. . '
Realme brand: Similar to one plus, sales in February reached 400,000
Last week, Jiwei.com reported that according to the industrial and commercial information inquiry, the newly established 'Realme' brand is called “Shenzhen Ruierhao Mobile Communication Co., Ltd.” and was registered on June 1, 2018 with a registered capital of RMB5000. Ten thousand yuan, the legal representative is Li Bingzhong. The equity information shows that the company is the actual controller of the OPPO parent company.
This shareholding structure is similar to another subsidiary of OPPO, 'One Plus'. At the end of 2013, OPPO deputy general manager Liu Zuohu announced his resignation. Since then he called the establishment of the 'One Plus' brand. From the information disclosed, the largest brand of one plus Shareholders are still OPPO. However, from a corporate and operational perspective, One Plus and OPPO are two fully autonomous companies.
Today, Chen Mingyong specifically forwarded Li Bingzhong's Weibo to explain its close relationship. According to Jiwei.com, Realme got great support from OPPO during the founding process. For example, when 'Realme' was established recently, it is said that the company can be in the original The OPPO team arbitrarily selects employees, and as long as the selected employees are willing, they can leave OPPO and join the 'Realme' new company.
In fact, OPPO has already supported the 'Realme' brand in India for 2 months. The micronet reported in May that Realme and OPPO share the production line, and all of its products will be used for online sales. According to OPPO news, Realme The product is priced between 10,000-20,000 rupees (about RMB 952-1905). The first product named Realme 1 was launched on May 15th in the local Amazon website.
According to the micro-network, Realme's first-generation products have achieved very good results in the market after being listed in India. As a new brand, it will sell 400,000 units in two months; according to statistics of internationally renowned research institutions, it will be listed in Realme, India in the second quarter. In only one month, it grabbed a 1% share of the overall market, and the growth rate was very fast. On Amazon, the product scored 4.4 points, exceeding most of the similar products.
Who is Li Bingzhong?
Compared with the CEO of Liu Jiahu who left the OPPO business, Li Bingzhong did not know much in China, mainly because he is the overseas head of OPPO. Before leaving OPPO, Li Bingzhong is the vice president of OPPO, the head of OPPO overseas business unit. In the year, he traded OPPO's entire overseas market, expanding OPPO's products from three markets to more than 30 countries or regions.
Li Bingzhong and Chen Mingyong are also from Sichuan, but Chen Mingyong is Wanyuan City, and Li Bingzhong Leshan City. He was born in 1975 and graduated from Nanjing University of Aeronautics and Astronautics.
After graduating in 2000, he joined BBK Audiovisual Electronics Co., Ltd., and quickly became the main engineer and development supervisor with his excellent technical strength. He later became the company's first professional R&D project manager.
In 2009, Li Bingzhong became the general manager of BBK Audiovisual Electronics Co., Ltd., helping BBK to become the absolute leading enterprise in the Chinese DVD player industry.
In 2010, due to the shrinking of the traditional DVD market, Li Bingzhong and the company's board of directors decided to stop the business. In the same year, Li Bingzhong joined OPPO. In the face of the new mobile phone business, he started again from an ordinary project manager to learn superbly. The ability to quickly grow into the head of the development department.
At the same time, in the face of the increasingly fierce competition in the mobile phone industry, he led the research and development of IPD (integrated product development), optimized the development process, greatly improved the efficiency of R&D, and then began to coordinate and organize the overall mobile phone R&D work of OPPO. .
On October 1, 2013, Li Bingzhong began to be the head of OPPO's overseas business. At that time, OPPO's overseas business has just started, and only tried to enter three countries such as Thailand. The entire overseas headquarters team is more than ten people. Li Bingzhong led the OPPO export team to expand its territory. It has successively entered more than 30 new markets covering Southeast Asia, South Asia, Africa, and the Middle East. In 2018, the team led the team into the Japanese market and began to Europe. Preparation for the regional market.
At the end of 2015, international mobile phone brands such as Samsung and Indian brands still dominate the Indian mobile phone market. The OPPO India team, which has been in operation for two years, has yet to make a significant breakthrough. Li Bingzhong began to take over the Indian team personally. He quickly passed a short month of research. Cleared the direction, and motivated the team morale, led and released the 'self-timer expert' F series based on the needs of overseas young groups for self-timer. According to internationally renowned research institute GFK data, the series set off a self-timer in the industry. ' The trend, helping OPPO quickly became the second place in the Indian offline market.
Under his leadership, OPPO has developed rapidly in several markets in Southeast Asia and South Asia, helping OPPO achieve the best sales in Asia in 2017.
At the end of 2017, Li Bingzhong once again led the OPPO overseas team to start the development of developed markets, and has entered the Russian and Japanese markets, and started to enter the European market.
With excellent quality, exquisite design and intimate service, OPPO has overturned some of the inherent prejudice of some overseas consumers on 'cheap and low quality of Chinese brands', which has greatly enhanced the impression of Chinese brands. For the industry, OPPO has accumulated the experience of Chinese companies going overseas, and established and consolidated their market position. Successfully going to sea and quickly adapting to the performance of local water and soil, and also increased confidence for other companies to go overseas, played a reference role.
Realme was founded on May 4, 2018, and the first smartphone Realme was released in May 2018. 1. It is reported that Li Bingzhong is very fond of appointing young people. Currently leading Realem average young team of less than 30 years old. (Proofreading / round and round) 2. Xiaomi, OPPO meets Korean component manufacturers and strives to release folding screen mobile phones next year;
According to Bloomberg News, Beijing time on July 30, industry insiders revealed on July 30 that, as Samsung may soon release its first folding screen mobile phone, Xiaomi, OPPO and Korean component manufacturers held a series of meetings, the earliest plan Next year, the folding screen mobile phone will be launched.
Samsung and Huawei are competing to release the industry's first folding screen smartphone, and relatively small Chinese smartphone makers are also trying to get involved in this market to gain first-mover advantage.
Unlike Samsung and Huawei – considering the internal folding type of mobile phone with a larger display size, it is said that Xiaomi is developing a folding type mobile phone. The folding type mainly depends on the display size. Currently there is very little news about the OPPO folding screen mobile phone project. .
The key component of the folding screen mobile phone is the display panel. Samsung and Huawei's partners in the folding screen mobile phone display field are Samsung Display and BOE. Xiaomi and OPPO may also purchase folding screen mobile phone display screens from Chinese manufacturers. LG Display hopes to be able to Take a share.
According to industry observers, Chinese mobile phone manufacturers are trying to break the folding screen mobile phone, in order to get rid of the long-term image of low-cost mobile phone manufacturers.
Samsung may already have the conditions to release a folding screen phone soon, but it is said that it is still evaluating market demand, and Chinese mobile phone manufacturers seem to focus on winning the title of 'world first'.
Some media reports said that Xiaomi plans to lead the folding screen mobile phone ahead of other manufacturers to occupy the Chinese market, but it is said that there is a compromise in product quality.
An unnamed source revealed to the media that 'Samsung’s folding screen mobile phone with several jump tickets is very popular, and it does not want to give the title of 'world first' to Chinese competitors.'
For the folding screen mobile phone, the price is still a key. According to sources, the price of the Samsung folding screen mobile phone is estimated to be about 2 million won (about 1800 US dollars), which is about 2 times the price of the Chinese mobile phone 1 million won (estimated). (Compile / Frost Leaf) Phoenix Network Technology
3. Samsung mobile phone explosion caused girls to be disabled Family members: Samsung did not identify the battery fake;
Zhou Qiang
Recently, a 5-year-old girl from Puding County, Anshun City was suspected of being injured by Samsung mobile phone battery, and made new progress. On July 27, the reporter learned from the injured father Feng Lingling that on August 21, the lawsuit Samsung case Will be heard in court.
Feng Lingling is a person from Puding County, Anshun. At 4 o'clock in the morning of March 9, 2017, when Feng Lingling charged her Samsung mobile phone at the bedside, the cell phone battery suddenly exploded, causing her 5-year-old daughter's face and hands. The Ministry was injured. After identification, the burn of his little daughter was an eight-level disability.
After the incident, a Samsung public relations reporter told reporters: They are deeply concerned about this matter, any progress will be announced to the outside world for the first time. But later, Samsung did not release other information.
At the same time, Feng Lingling's rights have also encountered difficulties. He told reporters that he went to Samsung's headquarters to defend his rights, but he still has not received a satisfactory answer. In desperation, he only resorted to the law. He used his daughter's name to make Tianjin Samsung Communication Technology Limited. Company, Tianjin Samsung Vision Co., Ltd., Guizhou Feida Technology Co., Ltd., Beijing Putian Taili Communication Technology Co., Ltd. went to court, claiming RMB 1.57 million.
On July 26, the Xiqing District People's Court of Tianjin held a trial in the Dasi Court. Feng Lingling said that according to Tianjin's local claim standard, 2017 compared with 2018, there was a change, before his claim The amount was 1.65 million yuan, but after the standard change, the amount of the claim became 1.75 million yuan.
In response to the change in the amount of the claim, the defendant filed a request for extension of the trial. Feng Lingling said that the court approved the request and will hold the case again on August 21.
In the lawsuit against Samsung, whether the battery is fake or will become the focus of debate between the two sides. Previously, Samsung had told the relevant departments that the battery is not an original product, nor is it produced by Samsung.
However, Feng Lingling did not agree with this. He said that the battery he used has always been this original battery. After the incident, the battery has been placed on his side, Samsung has never been identified, and made a judgment that the battery has a fake. Guizhou Metropolis Daily
4. The industry chain broke the news that Huawei's first 5G mobile phone: using copper chip cooling;
At the MWC Shanghai Conference in June this year, Xu Zhijun, the chairman of Huawei's rotating company, disclosed the Huawei 5G roadmap, including the launch of the 5G-supported Kirin chip in 2019 and the launch of the 5G-enabled smartphone in June 2019. According to Digitimes, the industry chain news It is said that Huawei's 5G mobile phone supply chain partners have been gradually finalized, of which Auras Technology will become the exclusive solution provider of cooling modules.
Due to the increased data transmission/throughput of 5G mobile phones, Huawei is expected to select Shuanghong's 0.4mm copper as the core cooling component. The latter has matured and commercialized two years ago, and mass production is guaranteed.
Previously, the heat-dissipating copper sheet was mostly used in ultra-thin notebook products, because its cost is much higher than the graphite heat sink commonly used in current smart machines, and even the cost of heat pipes used by Samsung, LG, and HTC is also high.
According to the report, Shuanghong's cooling module for Huawei's 5G mobile phone started trial production at the end of July, and is expected to be mass-produced in September.
In addition, the initial monthly production capacity of Huawei 5G mobile phones is set at 300,000 units.
5. Follow the example of Chinese mobile phone manufacturers. Amazon wants to deeply customize the Android system UI?
Set micro-network news (text / Luo Ming) Although the domestic smartphones are mostly Android operating systems, but they are not Android's native system UI, most of them are their own Android-based deep customization, the most representative like Xiaomi MIUI, Huawei's EMUI, Meizu's flyme, Hammer's Smartisan OS, etc., their appearance makes Android become more colorful, more attractive, even Amazon is also going to start to deeply customize the Android system UI.
Amazon executive Jenn Salke revealed in an interview that she is using a pre-installed 'intuitive' UI smartphone, which is different from the existing Android native system UI. She also revealed that Amazon developers are currently using this set of ' The intuitive' UI is used for testing on another smartphone.
After realizing that he might have made a mistake, Jenn Salke rushed out to clarify that his current mobile phone is still the Android native system UI, not the smartphone with the 'intuitive' UI pre-installed.
So, does Amazon have a deep customization of the Android system UI? From the Amazon executives for a while, there is nothing to say, the truth seems to have become somewhat confusing. (Proofreading / Luo Ming) 6. Apple proposes an alternative to the Indian government to avoid the iPhone being retired;
The Indian media "Business Standard" today quoted Indian government officials as saying that the confrontation between Apple (hereinafter referred to as 'Apple') and Indian telecommunications regulators is coming to an end. According to reports, Apple and the Indian Telecommunications Regulatory Authority (TRAI) The confrontation between the two sides may soon be broken, because Apple will give an alternative to the problem of installing anti-harassment software on mobile phones.
The government official said that Apple has notified the Indian Telecommunications Regulatory Authority that iOS 12 will allow developers to develop anti-harassment software that complies with the regulations of the Indian Telecommunications Regulatory Authority.
At the same time, Apple is also developing a similar application, and plans to provide it to iPhone users before the arrival of the 'Diwali Festival' (an important festival in India) in November this year.
In order to combat telecommunications harassment, the Indian Telecommunications Regulatory Authority has independently developed an anti-harassment software 'DND' ('not annoying me' shorthand), which is available to all mobile phone users in India. But unlike other mobile phone manufacturers, Apple believes that The software captures the user's call and SMS records, infringes on personal privacy, and therefore is not on the shelves.
However, the Indian government subsequently stated that by January, if there are still smartphones rejecting 'DND', Indian operators will force these phones out of the mobile network. Sina Technology
7. Apple's third 2018 iPhone may be delayed until November;
Many reports say Apple will release three phones later this summer, including two OLED versions and an iPhone LCD follow-up LCD version. These reports say the latter uses a 6.1-inch display, which should be 5.8-inch OLED and 6.5 The Inch Plus version is more affordable. They also said that the LCD version of the iPhone will be more ugly than its siblings, because Apple must use LCD instead of OLED screen technology.
Shortly after Apple began selling the iPhone 8 series last September, a few weeks before the launch of the iPhone X, we found that Apple may launch a cheaper iPhone model in 2018. A report from the Wall Street Journal said that the Japanese display He developed a 'Full Active' LCD screen that Apple plans to use in future iPhone X successors. The company says that in Full Active, the border or border space around each edge of the screen is trimmed to 0.5 mm. In contrast, the border or border space on older LCDs is a few millimeters. Minatake Kashio, director of the Tokyo-based consulting firm Fomalhaut Techno Solutions, said the current OLED smartphone panel has a frame of about 1 mm.
Fully active screens should be much cheaper than Apple's OLED screens for iPhone X, but they can provide similar quality. At the time, Japanese monitors told The Journal that it was working on a Full Active version that matched Active technology. Mobile phone manufacturers can provide curved screens.
Now in the Macotakara report, there is a description of the 6.1-inch iPhone X, which says it will be loaded with the Full Active screen of the Japanese monitor. But due to low production, it is expected that the phone will be postponed until November. This is not our first time. I heard that the LCD iPhone may be delayed. A few days ago, a report said that Apple increased the batch production delay of the 6.1-inch iPhone X from six weeks to one month, so the November estimate may not be accurate. cnBeta