 On the afternoon of July 27th, Suning Tesco's '818' Fever Shopping Festival media conference was held at the Nanjing International Expo Center. What is different is that the venue selected by the 818 Fever Shopping Festival Media Conference this year is Suning Tesco. The 818 fever festival tailored to the stage of the burning theater of the Burning City.
Burning, becoming the key word of this conference.
At the entrance to the stage of the burning theater, this year’s steam wave color, which is popular in the fashion world, is particularly eye-catching.
Even if it is an admission channel, it is also unique and stylish.
Cool meeting scene
The host opened the stage
The first fever fever darling of the conference - Hou Enlong, president of Suning Tesco, took the stage to say that this summer, pure e-commerce will soon say goodbye to the golden years of the decade. If the previous decade is a pure e-commerce decade, the next decade should be Entering the era of scene interconnection, Suning has already sounded the opening whistle of scene interconnection in the first half of 2018.
When talking about smart retail, Hou Enlong used the term 'plow', which means that China's retail land has been very mixed for the past ten years, which has brought a lot of impurities to our retail. If you want to plow, you have to plow it and start over. A new platform.
Hou Enlong interprets the 'scene' from four dimensions—the demand is the scene, the product is the scene, the content is the scene, and the service is the scene.
Within each possible reach range, there is a possibility of generating demand. If there is demand, there must be a scene to satisfy. Suning is in all the development of the business, and it is related to the user's needs and the satisfaction of the scene to produce the linkage experience and sales.
In response to the booming 'social e-commerce' boom in recent years, Hou Enlong announced that Suning will focus on creating a super-purchase day on August 8th, officially participating in the social environment of social e-commerce, and will bring out thousands of Ten 8 pieces of 8 goods are for users, he stressed, 'Because we do genuine purchases, we have branded products above, there must be branded goods, quality assurance, and we can play such a purchase.'
Suning Tesco launched Suning with a room, positioned as 'intermediary second-hand housing trading platform', Hou Enlong said, transfer, viewing, formalities, one-stop service, Suning only received a service fee of 9999 yuan, in the process We will also give 4999 as a shopping voucher to the consumer. As a moving spree, it actually costs 5,000 yuan.
On August 2nd, Suning Tesco will launch a short video content shopping guide platform, 'more fun than the vibrato, more than the red book will bring goods'.
On August 8th, Suning Tesco will also launch the blockchain product, StarCraft Home. In the process of playing, consumers can earn money, earn traffic, and buy products.
Li Huagang, vice president of Haier Group, said that no matter whether the market is good or bad, Haier and Suning always support each other and understand each other. This year's market is not as good as imagined, but the two sides have worked together and achieved double-digit growth.
Jing Wei, vice president of Baidu, said that for this '818', Baidu hopes to personalize our search and feed stream to form a dual engine, which will form a synergy with Suning's '818'. We also hope that Baidu's technology, traffic and Baidu's entrance helped Suning '818', creating a new bright spot, hot '818'.
With Suning Tesco leaders and brand representatives to touch the super-burning ball, Suning Tesco Fever Shopping Festival officially launched.
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