On July 29th, the sun in Zhangzhou was like fire, but the high temperature of 38°C did not affect the enthusiasm of consumers to buy Senge integrated stove. In the afternoon, the Songge factory purchase festival opened in the new industrial park, hundreds of people from Jiangsu and Zhejiang provinces. Intention consumers enter the new factory of Senge, and gain in-depth understanding of the lean production of Senge Industry 4.0 Intelligent Industrial Park. In the subsequent factory purchases, the unprecedented preferential strength of Senge is to make the on-site intention consumers crazy orders, the scene A hot piece.
On July 29, the Songge Factory Purchase Festival opened in the new industrial park.
In July, which was supposed to be the off-season of the industry sales, the Songge factory purchase festival event was so prosperous, and it was rare. So, what is the charm of the Senge integrated stove in the end, which can enable the consumers to ignore the hot summer heat and stage the crazy snapping code?
In the opinion of Cui Xiaowei, director of marketing of Senge Electric, the popularity of the hot is derived from the brand influence of Senge and the quality of the products. Since its establishment in 2004, Senge Electric has always focused on the development and production of high-end kitchen appliances. After four years of rapid development, enterprises and brands have been rapidly expanding. Especially after signing Deng Chao as a brand image spokesperson in 2015, Senge’s brand influence has been rapidly improved, coupled with CCTV advertising and high-speed rail advertising screens. The brand image of Senge's high-end integrated stove is more and more deeply rooted in the hearts of the people. Many of the consumers who came to participate in the 7.29 Senge factory purchase festival are coming.
At the beginning of the event, Cui Xiaowei, Marketing Director of Senge Electric, delivered a speech
A good brand image is only the first step to attract consumers. The real product quality is the biggest reason to impress consumers. As one of the earliest companies to enter the integrated stove industry, Senge has always paid attention to the original research and development of products since its establishment. And manufacturing, and firmly in the hands of production and production, strictly control every aspect of product manufacturing, to ensure high quality products.
Senge high-end integrated stove products
No matter it is intelligent, humanized design, fashionable unique shape and exquisite craft design, it won the China '2015 Red Star Award', '2015 Red Cotton Award', Senge Qizhi A9 integrated stove, still in this year 618 E-Commerce has won the T1Z, the first sales of Tmall integrated stoves, and the sales of 10 smart closed products for the integrated stove industry. 3's hot-selling Mori A5-3 integrated stove, Senge's products are always able to stand out from the crowd with outstanding design and leading industry quality, and are highly sought after by consumers.
Behind the strong product strength, it is the leading production equipment of Senge. As early as 2015, Senge started the preparatory work for the new industrial park. The total investment is 250 million, with a total area of 70,000 square meters. Senge Industry 4.0 Smart Kitchen Industry Park, which produces more than 250,000 intelligent integrated stove products, was officially put into operation this year.
Senge advanced production equipment
Senge Industry 4.0 Intelligent Kitchen Industry Park has improved the development, quality management and manufacturing capabilities of Senge's entire products. According to reports, Senge Industry 4.0 Intelligent Industrial Park is equipped with the most advanced automatic stamping line at home and abroad, collaborative intelligent laser cutting Machines, intelligent laser welding arms and other intelligent processing equipment, but also equipped with special laboratories built according to national standards, such as EMC special laboratory, air performance laboratory, semi-anechoic chamber, etc., to ensure that the Song song integrated stove in the factory 100 % qualified. 'With full intelligent, full computer operation and zero error equipment, the quality of the products produced by Senge has reached the highest in the industry. 'Cui Xiaowei said with confidence.
After seeing Senge's intelligent production equipment, clean and tidy workshop environment and skilled front-line employees, the consumers who came to participate in the factory purchase festival expressed their confidence and confidence in the products of Senge. The determination to buy.
On the day of the event, hundreds of interested consumers came to participate, and the venue was packed.
'Songge's brand promotion ultimately depends on the word-of-mouth of end users. We only need to provide users with high-quality products to win the reputation of consumers, and we can ensure the continuous expansion of Senge brand. In the future, Songge will continue to adhere to the heart. Do a good job of product concept, bring high-end kitchen appliances and high-quality kitchen life to more Chinese families. ' Cui Xiaowei finally said.
