Known as the ' new kitchen electricity ' of the integrated stove, it is bound to encounter a small test. Facing the trend of the industry trend, in the last day of July 2018, in the ' Grass Parrot Chau ' Wuhan Riverside, The Martian at Intercontinental Hotel convened the theme of "Heart Without Boundaries" 2018 to join the business year in the conference.
The meeting disclosed that the entire first half of the enterprise 177 new stores, opened two stores 113, equivalent to open 1.6 daily average speed, in a wave of industry resistance before, but the strength of the company has been the fastest open shop speed.
It can be said that the 2018-line to the pan of the Martian integrated stove performance is still stable, with strong data to dispel all kinds of speculation and doubts.
Adhere to high-end positioning, the future aimed at the overall kitchen An enterprise in the industry prosperity and development is not difficult, it is difficult to maintain growth, especially under the circumstances of the increase in the situation. Meeting data shows: In the first half of 2018, the Martians to achieve sales growth of 52%, the electricity quotient growth 102%, three consecutive years of industry first, and the Beijing-east platform Word-of-mouth 0 Difference Assessment, the realization of production cooker 73000, cabinet order growth 57%, the second half will be a strong introduction of integrated sink dishwasher, a variety of steaming box
.
In this regard, the Martian general manager Huangweibin that, adhere to the high-end positioning is the key factor in the future direction of the enterprise, it is thanks to this positioning, the Martians to adhere to the value-oriented business model, enterprises can develop better and faster. ' At present, the number of integrated stove brands, there are many large enterprises are eager to enter the industry, because the integration stove-is the future of the kitchen area of the tuyere.
' Huangweibin bluntly.
Huangweibin, general manager of the Martian integrated stove.
It is with the solid foundation of the first half, Martians in the second half and the future will continue to ' focus on the core ', the spread of strong brands, through the well-known communications agencies ' China and China ' to reach strategic cooperation, in-depth excavation of the Martian brand communication advantages, so that the Martian products become the first mental positioning of consumer decoration. At the same time, Huangweibin also said that the future of the enterprise will also work to address the kitchen fume, cleaning two major pain points to develop integrated stoves and dishwashers and other new products, and cabinets as a carrier to intelligent electrical appliances for product layout, the future assembly of the overall kitchen development strategy, the introduction of garbage disposal, water purifiers, embedded ovens and other categories, expand product advantages, towards 20
The goal of 20 2.5 billion is to move forward.
Dream and travel, the heart can do without boundaries In the middle of the year, the theme of The Martian ' heart without boundaries ' rather the expression of literary breath, people can not help but imagination.
In this respect, Humingyi, deputy general manager of Mars, gave a concise explanation, that is, to ' Dare to do ', with a ' better life for the kitchen ' dream and beginner's mind, to put the final action.
Humingyi, deputy general manager of the Martian integrated stove. Humingyi that, ' Martians come all the way, from 0 to 1, the development of channels is very important, as long as the accumulation of a strong foundation, will be quantitative to qualitative change, the road will be more and more wide, the future development of enterprises will be faster.
'
A series of good performance is the best return of the enterprise before the effort, despite the industry's development of wind and rain, the number of people in the increase, the integration of the stove in the formation of tuyere effect, but the future industry competition will be followed by Matthew, strong and strong.
Martian Integrated Stove Sales Minister Yang Gen The sales minister, Yang Gen, is supporting this with specific data from the channel stores, according to its disclosure, in the first half of 2018, the Martian store average single shop 70 units, the whole year, 210 units, 3 years old shop, profitability, and the number of stores from a single shop on average 4.7 rose to 6.3 people,
Team level has been significantly improved.
Because of this, in retrospect because of the complexity of the external environment, and become extraordinary 2018 in the first half, Yang Gen borrowed ' he strong by his strong, the wind swept the hill ' to describe in front of the waves, not frightened of the Martians, to show the steady march of the company's good momentum.
The activity heats unceasingly, creates the strong brand
In the new type of frequency out, sales contrarian high-spirited at the same time, not to be separated from the Martian half a year non-stop ' toss ', thus maintaining the brand heat, occupy the commanding heights of the brand communication.
Martian Integrated Stove Marketing Minister Lizhi Mars Market Minister Lizhi to the month as the unit, the brand marketing level of the spread of the event carried out a stocktaking retrospective: January, The Martian 340 times a month of advertising, open the CCTV's intensive launch plan, successively 100% SMD annual big play "Sima Yi of the Tigers longyin"; February ' start ' integrated promotion; March 3.15 major promotion; April set up ' customer incubation system '; May, and China to cooperate with China, start brand new strategy;
June launched the national Landmark launch, won the 6.18 ' 200 million war ', invited Cortine v Wang freely evaluation of integrated stoves and so on. In the first half of 6 months time, these forceful measures of frequent offerings, so that the Martian brand in Baidu Search index and the top ranking ranked first, by virtue of the high exposure of word-of-mouth positions, and constantly tamping ' integrated stove is the Martian ' in the user's mental resources. In this respect, Huangweibin clearly said, ' 2018, will undoubtedly become the Martian brand investment in the largest year.
' Occupy the industry tuyere, survived the industry reverse tide, the Martians ' 2018-year report card ' is not disappointing, but also added a bit more to control the market's calm and mature.
' Occupy the industry tuyere, survived the industry reverse tide, the Martians ' 2018-year report card ' is not disappointing, but also added a bit more to control the market's calm and mature.
