On July 28th, Aux and Jingdong held a unique party in the Beijing Ruidewan Circuit, AUX Super Run Red Racing and 8.1 Oaks Jingdong 'Super Brand Day' conference. This event is on August. On the 1st, a publicity of the Oaks Jingdong Super Brand Day was also the early layout of the Oaks air conditioner for the 2019 cold year. In this conference, not only the red super run appeared, but also two new air conditioners were available.
Air conditioning is also 'high fixed', Oaks set off a revolutionary trend
With the rise of the middle class, the domestic consumption level is rising. For the 80s and 90s, the choice of shopping is more and more picky. In the home appliances, the price is no longer the first factor affecting the purchase, experience, Personalization, performance and other elements have become the focus of consumers' most attention. And Aux Air Conditioning relies on its own powerful technology, the pursuit of the trend and the 'explosive' marketing method, so that air conditioning is no longer the 'family' in the home. , but like the 'Gao Ding' general fashion new product.
Just in May this year, Oaks teamed up with the Ferrari Club and launched a custom-made air conditioner for Ferrari Club members. On July 28th, the Aux Air Conditioning Super Run Air Conditioner was launched, its appearance is bright red, quite in line with its own 'super run' High temperament. The elegant appearance not only appeals to female consumers, but also attracts many male fans who advocate 'speed and passion'.
Oaks Super Run Air Conditioner
Home appliances want to take off their traditional coats, not only need to make the products more personalized, the appearance is more fashionable, but also need to show their vitality through some bright marketing methods. Obviously, in this regard, Oaks air conditioners have been walking Forefront of the industry.
Previously, Aux Air Conditioning had cooperated with the Ferrari Club and joined hands with the SCC Super Run Club again at the end of July to present a tense competitive race. The move was based on the brand upgrade planned in May. 'In the future, Oaks will also upgrade its image, technology, products and other aspects to enhance brand influence and reputation. This move not only makes Oaks air-conditioning out of a new path, but also won the favor of home appliance online platform Jingdong. During the 618 period, Aux Air Conditioning also won the first place in the sales.
Oaks Jingdong Super Brand Day is coming again! Powerful discount is the best before the double 11
In 2018, Oaks deepened its strategic cooperation with JD.com in the identity of the highest level of the GSKA project of Jingdong Home Appliances GSKA, and established a sales target of annual sales of 15 billion yuan.
On April 12 this year, Oaks Jingdong Super Brand Day and 618, Aux Air Conditioner repeatedly ignited the list and won the sales champion. On August 1, it was the second Jingdong Super Brand Day of Oaks. It is the biggest wave of discount before the double 11, which is enough to see the sincerity of the Oaks air conditioner to the next Buddha. At the same time, during the Jingdong Super Brand Day on August 1st, you will receive a thousand yuan package, including 500 yuan ten-year warranty gold card, 400 yuan travel coupon, 100 yuan second repo member selection, etc. For home appliance companies, can make a ten-year warranty affirmation, enough to see confidence in their own quality. Not only In this way, the purchase of Oaks designated air conditioning, the first 200 can also get 200 yuan Jingdong e card rebate.
Previously, Aux Air Conditioning took the lead in leading the Internet trend and became the first brand of the Internet sac. It accumulated a large amount of data and precise positioning of user needs while using it, and established a unique personalization system of Oaks. In the 2018 cold year, the air-conditioning market is under great pressure. However, under such pressure, Oaks still chooses to subvert the tradition. Through the cultivation of its own technology and quality, the products have always become the benchmark for consumers' shopping. According to data from third parties. Even in the hot 2018 cold years, Aux Air Conditioning maintained a fairly high sales growth, and achieved a good 48% increase in shipments in the first half of the year, leading the industry to become a well-deserved sales champion.
For the problem of poor sales of air conditioners, Oaks Air Conditioning has cooperated with JD.com to open up online and offline barriers to make online and offline resources more rationally distributed.
For Oaks, this event is just the beginning. In the future, Oaks will also make the concept of 'Gao Ding' deeper into the product, to show the connotation of air conditioning in a more in-depth perspective.
