As the leading home appliance retail channel in China, Jingdong Home Appliances has a strong reputation in the country. After opening the barriers of online and offline, Jingdong Home Appliance Store has experienced two years of fast reading development, and has already blossomed in various townships across the country. Jingdong Appliances Monopoly The appearance of the store not only maintains the excellent quality that Jingdong home appliances are used to, but also provides consumers with full-process services from purchase to use. However, in the eyes of consumers, Jingdong home appliances are not only high quality, low price, and high quality service. Synonymous, many Jingdong home appliance store owners have conveyed the belief of 'positive energy'. Li Chengyu in the streets of Beigou Town, Penglai City is such an ordinary but conveyed the owner of good thoughts.
Li Chengyu runs a Jingdong home appliance store of less than 100 square meters in the streets of Beigou Town, Penglai City. Before that, he worked in the computer digital industry and opened a class of express delivery points in his own store. It is this behavior that allows He realized that online shopping is the trend of the future. In these express delivery, the number of Jingdong Express accounted for a large part of the overall, the distribution speed is also relatively fast. It is Jingdong quality service, let Li Chengyu set the idea of joining.
The process of joining is not complicated. Jingdong appliance store does not need to choose a location to open a store. Li Chengyu only needs to 'reform' his own shop on the original basis. Although it has many years of experience in computer digital sales, but for home appliances This new category, Li Chengyu still does not know much. Sometimes consumers ask him, he does not know how to answer. In order to provide better service to the villagers, Li Chengyu specifically asked the business manager of Jingdong to help. The business manager is Li Chengyu answered these doubts. Through repeated explanations, Li Chengyu gradually learned about the purchase volume, product parameters, after-sales service and many other issues.
After solving the product problem, Li Chengyu began to care about the after-sales problem of home appliances, but this is exactly the 'strength' for JD. Jingdong's Jingdong help directly solved the distribution of air-conditioning, TV and other after-sales problems. In other words, Li Chengyu does not need to care about these problems. He only needs to manage the relationship with the customer and promote it.
At the beginning of the store, Li Chengyu had a doubtful mood. I don’t know if Jingdong’s home appliances can satisfy local consumers. But he freely sent small yellow hats to primary school students, and created electronic contact books for merchants free of charge. Reading machines and other good deeds have accumulated wide recognition for him. At the same time, under the reputation of such a big brand as Jingdong, many folks have entered Lichengyu's Jingdong home appliance store. In the Jingdong special 30-day price protection, 180 days Only change the repair service to ensure that they are more reliant on the platform of Jingdong Home Appliances. In this way, Li Chengyu's small store opened the sales channel and won the recognition of the local consumers.
At present, Jingdong home appliance store has opened more than 10,000 stores in 25,000 townships and towns, and 600,000 administrative villages, and has become the most popular offline home appliance store. Li Chengyu is just an ordinary store owner, but It also represents the excellent quality of all Jingdong home appliance store owners. They not only have young men after 90s, but also returnees from hometowns, as well as entrepreneurs from the Qinghai-Tibet Plateau. They all have passed the Jingdong home appliance store, and they have gained their own self. success.
Undoubtedly, Jingdong home appliance store not only changed the shopping mode of township consumers, but also provided more assured services. At the same time, it also provided new opportunities for the public to become an ordinary but extraordinary store owner, using their own Power infects more people.
