After the 618 big promotion, the market competition battle was settled in the first half of the year. Recently, the old market research organization Sino announced the sales of smartphones in the first half of 2018. Glory is the only Internet mobile phone brand ranked in the top five, and Xiaomi’s 26.7 million units are slightly behind Glory mobile phone, missed the top five. This result also from the side once again objectively confirmed the fact that glory 618 won.
Looking back over the first half of the year, the overall situation of the domestic mobile phone market is not optimistic, with shipments of 196 million units, a decrease of 17.8% year-on-year, of which 176 million domestic brands shipped, down 18.6% year-on-year. To counter-trend growth, it is necessary to grab the share from other brands 'existing territory'. The difficulty is conceivable. However, the glory has made this tyrannical Wusong, and returned to Jingyanggang. The sales in the first half of 2018 It increased by 8% year-on-year, of which 14.39 million units in the second quarter, up 5% year-on-year and 3% quarter-on-quarter.
And the glory against the trend is based on his hands in the 'wusong stick' - the glory Play released on June 6, and the world's first 'scare technology' GPU Turbo. It successfully opened up the EMUI operating system and GPU, between the CPU The processing bottleneck will increase the GPU performance of the mobile phone by 60%, while the running power consumption will drop by 30%. The most important thing is that the old and new mobile phones should be upgraded. This decision is highly recognized and trusted by consumers. Jingdong 618 In the first battle, Glory Mobile won the cumulative sales and 618 single-day sales double champion.
Now in the first half of the round, the second half of the show will start. On July 31, Glory will take the lead with glory Note 10. The current news reveals that it will bring another addition to the factory's standard 'scare technology' GPU Turbo. The new technology, it is said that 'this is a twin-turbo engine'. At the same time, it is also possible to join the 'can eat cold chicken' cooling technology and ultra-large capacity batteries, etc., they will all drive the glory of Q3 and even the second half of the glory continues to grow against the trend New power.
In 2018, the domestic smartphone market is not very optimistic. On the one hand, because the domestic smart phone industry market is becoming increasingly saturated, most brands are beginning to seek growth in overseas markets. On the other hand, mobile phone homogenization is serious, innovation and price. The balance between the two is missing. Glory is not only a technology shield, but also a product as a spear. In the first half of the year, it will continue to grow against the trend. In the second half of the year, this methodology will inevitably continue. It is foreseeable that the second half of the glory will bring us more similar The 'small turbine engine' is a scary technology that continues to consolidate the trust of consumers. As for the second half of the 'very scary technology' will be involved in what areas, we may wish to start from the glory of Note10, while unlocking and looking forward to.
