In recent years, Huawei, Xiaomi, OPPO, vivo and other domestic brands have risen rapidly. Although global sales are not as good as Apple's Samsung, the results in the domestic market are still remarkable, and in the context of everyone's crazy use of iPhone X Liu Haiping, OPPO, viv unexpectedly brought innovative design such as screen fingerprints and lift cameras, which achieved a high screen ratio and won the favor of consumers. The latest Sino data shows that in the first half of 2018, OPPO With its unique star effect and offline advantage, Vivo once again became the sales champion in the domestic smartphone market, runner-up, but the Apple iPhone is still the most profitable model.
Vivo NEX
According to Sino data, in the first half of 2018, smartphone sales showed a year-on-year decline, but the slowdown was slowing down.
In terms of sales volume, from January to June 2018, OPPO mobile phone sales were 38.13 million units, vivo was 35.51 million units, Apple was 32.11 million units, Huawei was 30.57 million units, glory was 28.39 million units, Xiaomi was 26.7 million units, and Meizu was 6.98 million units. Samsung 3.84 million units, Jin Li 3.73 million units.
OPPO Find X
In terms of sales, Apple once again ranked first with ultra-high pricing, reaching 172.7 billion yuan; OPPO was 76.1 billion yuan, Huawei was 75.5 billion yuan, vivo was 69.3 billion yuan, glory was 41 billion yuan, millet was 34.8 billion yuan, and Samsung was 15 billion yuan. , Meizu 7.2 billion yuan, Jin Li 5.1 billion.
2017 iPhone (iPhone8/8 Plus and iPhone X)
It can be seen that Huawei's series of mobile phones (Huawei + Glory) are among the best in terms of sales volume and sales. Sales reached 58.96 million units, 54.6% more than the first OPPO, which is 200 million yuan from Yu Chengdong. The volume goal is one step closer. (Huawei nova 3 conference, Huawei Yu Chengdong announced that Huawei's mobile phone shipments in 2018 have exceeded 100 million units, and it is expected to achieve 200 million shipment targets this year); sales reached 116.5 billion yuan. , can be ranked second.
Glory mobile phone is still the Internet mobile phone brand No1
The same as the Internet mobile phone brand, glory with the first offline layout and brand premium (Jingdong 618 activities), extending the advantage of 2017, once again leading Xiaomi in sales and sales. To know that this year's Jingdong 618 event , Glory Mobile won the 'mobile phone category cumulative sales and 18-day mobile phone category single-day sales' double champion.
Glory Play Cool Edition
Xiaomi 8 transparent exploration version (listed at 19:30 on July 30)
Overall, the domestic smartphone market is still not optimistic in 2018. On the one hand, because the domestic smart phone industry market is becoming saturated, most brands are beginning to seek growth in overseas markets; on the other hand, mobile phone homogenization is serious, innovation The balance between the price and the price is missing. However, it is also expected to see the performance of the mobile phone market in the second half of 2018. After all, Samsung Galaxy Note9, Apple's new iPhone (iPhone9), Huawei Mate20 and other flagship models have not been released.
