The micro-network reports that autonomous driving technology will be greatly popular in the next 10 years, predicting that the entire autonomous driving market will reach 32 billion US dollars by 2025, and many upstream and downstream enterprises flocked in. In the birth of multiple legends At the same time, this trend will also have a major impact on the automotive industry.
He Wen, dean of the Intelligent Research Institute of Chongqing Changan Automobile Co., Ltd., said that one will bring more rich and fast product experience; second, at the service level, smart cars will become the next step of mobile terminals, as a commodity service. The attributes will also be significantly improved. Third, in terms of business ecology, it will change the ecology of the automobile industry. From the past, the sales are mainly to the service, the use of automobiles, etc., to provide profits for consumers by providing services.
In the process of L2-L5, when can L3 be realized? What are the technical challenges that need to be solved? Which technical route will take advantage? Around the related hot topics, Jerry Cui, Automotive Market Manager, Greater China, ADI Automotive Electronics Business Unit Interpreted.
Reporter: What level does your company think is the current level of automatic driving? What is the basis for making this judgment?
Jerry Cui: For current autonomous driving, ADI is very concerned about mass production grade products, and always pay attention to research products. Research products are not cost sensitive, but have guiding significance for the future development direction. Considering the cost, this is in line with ADI's investment in autonomous driving. ADI provides high-performance, low-cost system-level solutions to help customers achieve mass production. As a semiconductor supplier, mass production is a long-term goal.
At present, in the field of mass production passenger cars, the highest level of automatic driving may have reached L2.5. Commercial vehicles or special vehicles can reach the L4 under limited conditions and scenarios, but under limited conditions, the cost of the entire vehicle is still Higher.
Reporter: To achieve L3, is there two technical routes, one is camera, millimeter wave radar, laser radar and other integration, the second is pure visual technology, which technical route is your company optimistic about? Why?
Jerry Cui: At present, due to the high price of laser radar, the main discussion direction is the necessity and performance requirements of laser radar. Sensor fusion is the general direction, cost considerations and technological breakthroughs are the key. ADI's research and development of laser radar solutions is Targeting at low-cost mass production, with a view to mass production-level autonomous driving solutions.
Reporter: What do you think are the new requirements for the required sensors, embedded computing platforms, etc. in the L3 phase? What are the main challenges? How to solve them?
Jerry Cui: The sensor must first provide accurate signals. Secondly, the edge calculation at the sensor end can help reduce the pressure on the computing platform and reduce the system power consumption. Finally, the perfect system-level sensor solution is more conducive to improving system reliability. And efficiency, reduce costs. ADI Drive 360 is to provide a complete system-level sensor solution to protect the safety of autonomous driving.
In an era of change, many technologies are developing. The essence of autonomous driving is to be safer and more efficient. To achieve this goal at a reasonable cost is the ultimate goal. The trend of technology ADI has been observed and discussed. The upstream and downstream manufacturers cooperate in depth to define the future together.
Reporter: What are the main products and technologies that your company provides for L3? What are the advantages? In what areas will the future continue to exert strength? What is the current market performance?
Jerry Cui: The ADI 24G radar solution has a high market share. The current 77G radar solution is also leading the industry. It is working with customers to develop production-level solutions. In laser radar, ADI provides key components of the signal chain to assist customers in developing machinery. , solid state and other solutions. ADI inertial navigation chip has been applied in the automatic driving system GNSS / INS system, excellent performance, from tactical level down to automotive applications. With the development of autonomous driving technology, ADI sensor technology in In the process of cooperation with upstream and downstream manufacturers, it will be iteratively updated, which will become more and more suitable for the automatic driving production level.
Reporter: Some autopilot companies choose to enter L4 directly, while others start from L1 and perform iterative upgrades of L2-L3-L4. Which route do you prefer? Why?
Jerry Cui: All roads lead to Rome. The choice of route is based on the current situation of the company. Traditional car manufacturers prefer iteration because there will be new models coming out. Startups tend to go directly to L4 and take advantage of algorithms. Manufacturers of different routes, in the process of exploration, more cooperation, ADI has also been working with various companies of ecosystem to jointly develop solutions and explore technical routes and product directions.