In the past two years, the dishwasher has definitely been one of the most watched star products in the kitchen appliance market.

The promising dishwasher market needs to be popularized

First of all, from the user's point of view, although there is no technical content in washing dishes, the labor process is greasy and cumbersome, and there is no fun at all. Therefore, the young consumer groups represented by the 80s and 90s are expanding in scale. In the main force of social consumption formed by the middle class, they are increasingly trying to get rid of this housework, thus freeing their hands to enjoy more leisure time. In their view, the dishwasher enters the kitchen represents a new life. the way.

Secondly, as far as the development of the dishwasher market is concerned, this emerging consumer demand has accelerated the active layout of related companies, and has launched related products to lay out the market. The scale of the entire market has been rapidly improved. According to Avi Cloud (AVC) Data show that 2016, 2017, 2018Q1 dishwasher retail sales increased by 104.3%, 129.2%, 41.2%, and it is expected that the retail sales of dishwashers in 2018 will reach 9.09 billion yuan, an increase of 107.8%, the retail volume will It reached 1.994 million units, a year-on-year increase of 108%.

At present, under the impetus of the consumption upgrade, there are various types of dishwasher products such as desktop, embedded, sink, and in-line dual-use, because dishwashers are no better than smoke stoves, water heaters and other popular appliances. Therefore, when users purchase dishwasher products, most of them mainly need to be judged by the manufacturer's guidance and publicity, which will naturally lead to the user's reaction to the dishwasher.

On the one hand, it is precisely because of the lack of understanding of the product, it will lead to a series of questions such as whether the dishwasher can be cleaned, whether it is wasting water, etc. On the other hand, the continuous expansion of the size of the dishwasher market has triggered the company to follow suit, blindly The production situation will eventually lead to uneven performance in terms of product performance, work quality, and safety level.

Three reasons to be optimistic about the development of Martian dishwasher

Recently, the leader of the integrated stove industry, the Martians issued a countdown poster, revealing that it will hold a new product launch conference at the Intercontinental Hotel in Wuhan on August 1. From the contents of the posters for several days, the Martians will officially Release a distinctive dishwasher product.

For example, 'the original big kitchen, now there is no place to cut vegetables, what should I do?' It indicates that the product of Mars will be a feature in the integration of functions and space saving;

And 'I don't want to always take a takeaway, I don't like to cook, but I don't want to wash the dishes, what should I do?' It further clarifies that Martians will introduce dishwasher products;

For example, 'friends and friends come to dinner, a lot of pots and pans, how can it be plugged, what should I do?' It must be enough in the capacity of the dishwasher to meet the needs of the dinner;

It should be said that behind these beautifully designed countdown numbers, through the faint light in the dark picture, it echoes the following tickful pain story. It can be seen that this set of countdown posters contains the Martians who have always paid attention to design. Focusing on technology research and development, the entrepreneurial spirit of paying attention to user experience is inside. With the appearance of these posters one by one, the new product that Mars will release soon also hangs everyone's appetite.

In fact, the integrated stove enterprise layout dishwasher products are not new, because before the Martians, there are many integrated stove companies have introduced the relevant dishwasher products. Although the Martians did not get the first-mover advantage, However, in my opinion, its entry into the dishwasher field is more worthy of expectation and optimism for three reasons:

First, in the integrated stove industry, Martians are also latecomers, but in the short period of 7 years, they have become the leading brands in the industry. The root cause is that Martians have established a high starting point from the beginning, high requirements. High-standard brand positioning, through the 'dead 磕' products, has launched a series of high-end products such as X7, Q5, X7Z, etc., and leads the industry in industrial design, product structure, after-sales service, etc. Therefore, we have enough reason to believe that in the field of dishwashers, Martians will also inherit the initial heart, to create explosive products that impress users in terms of value and function.

According to Hu Mingyi, deputy general manager of Mars integrated stoves, the upcoming dishwasher is a high-end smart product that Mars people have been working on for three years. It is completely developed by itself and has products on the market. Very different, for this product, Martians have invested tens of millions of research and development costs, of which several technologies are the first in the world.

Second, unlike traditional hood companies, integrated stove companies have paid more attention to differentiated competition from the beginning, to study the integration and modularization of different kitchen electrical functions, so they have accumulated rich experience in this area, and Mars People are the best among them. From the five-star sailing hotel in Dubai, the X7 with curved suction port, and the innovative design of the disinfection cabinet under the integrated stove, the first to introduce the steamer integrated stove. Martians have always been committed to creating a stylish, convenient, and environmentally friendly modern kitchen. This time, in the dishwasher, the Martians' advantages in philosophy and technology will inevitably be fully reflected.

Third, judging from the countdown posters released by the Martians, the dishwashers introduced by the Martians should be integrated sink dishwashers, which combine the functions of a sink, a dishwasher, and a garbage disposer. Dishwasher products. Compared with the existing dishwashers on the market, this type of product will have more space-saving, more integrated functions, more suitable for open kitchens, etc., with obvious differentiation.

Nowadays, it is getting closer and closer to the mysterious veil of the Martian dishwasher. We look forward to this three-year heavy product bringing a breeze to the lively dishwasher market. In the second half of the year and even in the future dishwasher market, there is a force to be reckoned with.